LinkedIn Outreach Templates—11 Messages That Get Responses

Author
Authors
Clay Team
&
Date
Jun 28, 2024

With over one billion users from 200 countries and territories, LinkedIn is the place to be for professionals from every sphere and industry. The network helps professionals stay current, find jobs, and build their brands, but most importantly, it facilitates finding leads and growing their customer base. And, to do that, it’s important to come up with the perfect message.

Your leads are probably someone else’s leads as well—if you want to win them over, landing in their inbox with the most generic message won’t be fruitful. You want your leads to know you’ve done your research and invested time in crafting a personalized message. 💌

Of course, this doesn’t mean you have to spend ages writing a unique message for every lead from scratch. We offer a shortcut—in this guide, we’ll discuss 11 effective LinkedIn outreach templates for different scenarios to help you leave an excellent first impression and boost conversion. ✅

How We Chose the Best LinkedIn Outreach Templates

Source: Clay

Thousands of LinkedIn outreach templates circle the internet, and not all of them are a good choice—some lack originality, while others don’t get your message across. We did the legwork for you and developed a unique approach to shortlist only the best templates. This approach consists of two phases:

  • Analyzing dozens of templates
  • Tapping into our network of sales professionals and influencers and asking them what they believe makes a LinkedIn outreach message effective

In addition to offering the best LinkedIn outreach templates, we’ll discuss a platform for crafting hyper-personalized outreach messages and launching and managing your outbound campaigns.

Top 11 LinkedIn Outreach Templates—Approach Your Leads With Confidence

We’ve selected the top 11 LinkedIn outreach message examples to help you forge meaningful connections with your leads, pitch your products and services, expand your customer base, and generate more revenue. 😍

There are four ways to reach out on LinkedIn:

  1. Connection requests
  2. Messages
  3. InMail
  4. Message requests

Our LinkedIn outreach template examples cover each of these scenarios to help you master LinkedIn outreach. 👌

LinkedIn Outreach Templates for Connection Requests

If you’re using the free LinkedIn version, you can send messages only to your 1st-degree connections. That means that if a particular lead isn’t among your 1st-degree connections, you first need to send them a connection request, and you can always include a short message introducing yourself.

Keep in mind that you shouldn’t come on strong with your product or service pitch in this phase. Sending a connection request is merely the first step, and if the other side accepts it, you can pitch your product later on.

Here are a few examples:

Example #1—Sending a connection request to someone you admire

Hi [Name],

I’m a [your job title] at [your company name], and I’ve always admired your achievements.

I’d love to have you in my network.

Thank you for your time,

[Your Name]

Example #2—Sending a connection request to someone you listened to at a conference

Hi [Name],

I enjoyed your presentation at [conference name]. The issues you raised really resonated with me, and I’d love to stay up-to-date on your work.

If it’s okay with you, I’d like to add you to my network.

Best regards,

[Your Name]

Example #3—Sending a connection request to someone who commented on a viral post

Hi [Name],

I saw your comment on [post] by [the person’s Name], and I couldn’t agree more.

Seeing we’re from the same industry and have the same perspective toward [the post’s topic], I’d love to have you in my network.

Thank you for your time,

[Your Name]

LinkedIn Outreach Templates for Direct Messages

Once your potential leads are among your first-degree connections on LinkedIn, you can reach out to them to pitch your products and services. Here are a few examples:

Example #1—Reaching out to someone you have a shared connection with

Hi [Name],

[Mutual connection] advised me to reach out to you. Considering we both work in [industry], you may be interested in [your product or service] that could help you [achieve a goal].

Would you be interested in hearing more about [brief description of your product or service]? If yes, we can schedule a quick call.

Best regards,

[Your Name]

Example #2—Reaching out to someone you know from an event

Hi [Name],

I’m [Your Name], we talked at [event name] about [how your product can help them]. I believe [your product] can really help [their company] reach new heights and dominate the market. If you’re interested, we can schedule a call to discuss [your product’s benefits] in detail.

All the best,

[Your Name]

Example #3—Reaching out regarding a lead’s post

Hi [Name],

I saw your post focusing on [the post’s topic]. I understand the problem you’re facing, and I may be able to help—[your product or service] can help you [your product or service’s benefits].

If you’re interested, don’t hesitate to reach out.

Best regards,

[Your Name]

LinkedIn Outreach Templates for InMail Messages

InMail messages are LinkedIn’s unique feature that allows you to reach out to anyone, even if they aren’t a part of your network. Here are a few templates you can use for sending InMail messages and pitching your product or service:

Example #1—Mentioning the person’s company

Hi [Name],

I admire the work you do at [lead’s company]. If you’re interested in [some of your product’s benefits], I may be able to help. I’m [your job title] at [your company], and I’ll be more than happy to discuss [your product] with you.

Please let me know if you’re interested, and we’ll schedule a call.

Best regards,

[Your Name]

Example #2—Focusing on your lead’s achievements

Hi [Name],

I read about [their latest achievement], congratulations on the amazing milestone! I work in [the same industry] and have followed your fascinating story from the very beginning. If you’re ready to take the next step, I can help. [Your product or service] offers [your product’s features] that can [your product’s core benefits].

Don’t hesitate to reach out if you’re interested and want to learn more.

Thanks for your time,

[Your Name]

Example #3—Addressing a challenge

Hi [Name],

I’m [Your Name], a [your job title] at [your company]. I saw [a LinkedIn/social media post] about [the challenge your lead’s facing]. I’ve worked with many [your lead’s job title] to help them overcome [the challenge] by using [your product or service], and I believe I can do the same for you.

Let me know if you want to hear more.

Best regards,

[Your Name]

LinkedIn Outreach Templates for Message Requests

Message requests are a LinkedIn feature allowing you to send messages to people who aren’t in your network but:

  • Are open to work
  • Attend the same LinkedIn event as you
  • Are in the same LinkedIn group as you

The person you’re messaging will be notified about your message request and can choose to accept or decline it.

Here are a few examples of message requests you can send:

Example #1—Reaching out to someone in the same group as you

Hi [Name],

We’re both members of [LinkedIn group], and I saw your [comment/post/observation]. That’s exactly what our clients often encounter.

Have you thought about a potential strategy to [resolve the problem/overcome the challenge]? If so, I may be able to help—[your company] has a unique solution, [your product or service], that can [benefits of your product or service].

Please let me know if you’re interested.

Best regards,

[Your Name]

Example #2—Reaching out to someone who attended the same LinkedIn event

Hi [Name],

We attended the same LinkedIn Event, [event’s name], and I was shocked to hear about [observation the person made/challenge they’re facing]. I’m a [your job title] at [your company], and we help businesses worldwide overcome [the challenge/issue the person talked about]. [Your product/service] can [concrete benefits the product/service offers], and I believe it would be a nice addition to your tech stack.

Let me know if you want to learn more.

Best regards,

[Your Name]

How To Write the Perfect LinkedIn Outreach Message

The templates we’ve discussed can help you reach out to your potential leads and enhance response rates, but they don’t cover each and every scenario you may encounter. Depending on your situation, some of these templates can serve as a starting point and may require modifications to make them truly effective. 🛠️

Before writing your message, you need to conduct thorough research on your leads and get to know not only their contact info but also their preferences, strategies, and challenges they’re facing. This valuable info is your foundation for crafting a message that will resonate with your leads.

Formulating such a message requires time and effort, especially if you have dozens or hundreds of potential leads. You can automate your work by using the following tools:

  1. Web scraper—It helps you collect data on your leads
  2. Message writer—It leverages the scraped data to create hyper-personalized messages for every lead

You can invest in discrete tools, but you can also rely on an all-in-one tool with advanced scraping and message personalization options—Clay. 🔥

Streamline LinkedIn Outreach With Clay

Source: Clay

Clay is a sales automation platform that enables you to control all stages of your outbound campaigns. It can simplify LinkedIn outreach thanks to the following features:

➡️ Easy data scraping and enrichment

➡️ AI message drafting

Get Accurate and Reliable Data

The starting point of every successful outreach campaign is collecting prospect data. Clay helps you do that with its Chrome extension, which can scrape data from any website and platform. This allows you to pull data not only from LinkedIn but also from company websites, review platforms, and blogs, and save it to your Clay table.

You can then leverage Clay’s 100+ integrations to populate the table with additional prospect info. The platform uses waterfall enrichment to search the providers sequentially one by one and get you the desired data. The process is quite simple:

  1. Choose the data point you’re interested in (like work emails or phone numbers)
  2. Select the providers Clay should search
  3. Enjoy the results
Source: Clay

Another valuable scraping option you’ll get with Clay is Claygent, an AI web scraper. This handy feature automates the scraping process—it can visit any website, retrieve and summarize the desired information, and report back. 

By leveraging Claygent, you can save tons of time and gain a competitive edge since you’ll be able to obtain valuable data from every corner of the internet in seconds. 👌

Write Hyper-Personalized Messages

Now that you’ve collected data on your leads in your Clay table, it’s time to use it to create hyper-personalized messages with Clay’s AI email builder. The platform leverages OpenAI to craft unique messages for each of your leads in only a few clicks. 

Source: Clay

If you want to make the writing process even faster, you can use the following Clay’s AI email writing templates for:

Clay doesn’t have a built-in email sender, but as it integrates with dozens of platforms, you can easily push your messages to a CRM or an email sequencer. You can also copy and paste your messages and send them via LinkedIn.

All these advanced features are built into an intuitive platform you won’t have trouble getting around even if you haven’t used similar tools before. See what a user says about Clay’s user-friendliness:

Source: Product Hunt

Clay’s Pricing—Flexibility and Transparency

Clay offers a free forever plan that enables you to explore the platform’s features and see how it suits your team. If it’s a good fit, you can choose one of four paid options:

Plan Price
Starter $149/month
Explorer $349/month
Pro $800/month
Enterprise Custom

All plans come with unlimited users—you can grow your team and be 100% confident Clay will support you. 📈

Get Started With Clay

The right time to start enjoying Clay is today. 😍

You can create your account in a few steps:

  1. Visit the signup page
  2. Enter your info
  3. Enjoy Clay!

If you’re still not convinced or want to know more about Clay, check out Clay University for detailed feature walkthroughs. You should also join the platform’s Slack community and sign up for the newsletter to explore various uses of Clay and be the first one to learn about new options. 😎

💡 Bonus read: Want to learn more about scraping LinkedIn? Read our comprehensive guides on the process and the best tools for it:

With over one billion users from 200 countries and territories, LinkedIn is the place to be for professionals from every sphere and industry. The network helps professionals stay current, find jobs, and build their brands, but most importantly, it facilitates finding leads and growing their customer base. And, to do that, it’s important to come up with the perfect message.

Your leads are probably someone else’s leads as well—if you want to win them over, landing in their inbox with the most generic message won’t be fruitful. You want your leads to know you’ve done your research and invested time in crafting a personalized message. 💌

Of course, this doesn’t mean you have to spend ages writing a unique message for every lead from scratch. We offer a shortcut—in this guide, we’ll discuss 11 effective LinkedIn outreach templates for different scenarios to help you leave an excellent first impression and boost conversion. ✅

How We Chose the Best LinkedIn Outreach Templates

Source: Clay

Thousands of LinkedIn outreach templates circle the internet, and not all of them are a good choice—some lack originality, while others don’t get your message across. We did the legwork for you and developed a unique approach to shortlist only the best templates. This approach consists of two phases:

  • Analyzing dozens of templates
  • Tapping into our network of sales professionals and influencers and asking them what they believe makes a LinkedIn outreach message effective

In addition to offering the best LinkedIn outreach templates, we’ll discuss a platform for crafting hyper-personalized outreach messages and launching and managing your outbound campaigns.

Top 11 LinkedIn Outreach Templates—Approach Your Leads With Confidence

We’ve selected the top 11 LinkedIn outreach message examples to help you forge meaningful connections with your leads, pitch your products and services, expand your customer base, and generate more revenue. 😍

There are four ways to reach out on LinkedIn:

  1. Connection requests
  2. Messages
  3. InMail
  4. Message requests

Our LinkedIn outreach template examples cover each of these scenarios to help you master LinkedIn outreach. 👌

LinkedIn Outreach Templates for Connection Requests

If you’re using the free LinkedIn version, you can send messages only to your 1st-degree connections. That means that if a particular lead isn’t among your 1st-degree connections, you first need to send them a connection request, and you can always include a short message introducing yourself.

Keep in mind that you shouldn’t come on strong with your product or service pitch in this phase. Sending a connection request is merely the first step, and if the other side accepts it, you can pitch your product later on.

Here are a few examples:

Example #1—Sending a connection request to someone you admire

Hi [Name],

I’m a [your job title] at [your company name], and I’ve always admired your achievements.

I’d love to have you in my network.

Thank you for your time,

[Your Name]

Example #2—Sending a connection request to someone you listened to at a conference

Hi [Name],

I enjoyed your presentation at [conference name]. The issues you raised really resonated with me, and I’d love to stay up-to-date on your work.

If it’s okay with you, I’d like to add you to my network.

Best regards,

[Your Name]

Example #3—Sending a connection request to someone who commented on a viral post

Hi [Name],

I saw your comment on [post] by [the person’s Name], and I couldn’t agree more.

Seeing we’re from the same industry and have the same perspective toward [the post’s topic], I’d love to have you in my network.

Thank you for your time,

[Your Name]

LinkedIn Outreach Templates for Direct Messages

Once your potential leads are among your first-degree connections on LinkedIn, you can reach out to them to pitch your products and services. Here are a few examples:

Example #1—Reaching out to someone you have a shared connection with

Hi [Name],

[Mutual connection] advised me to reach out to you. Considering we both work in [industry], you may be interested in [your product or service] that could help you [achieve a goal].

Would you be interested in hearing more about [brief description of your product or service]? If yes, we can schedule a quick call.

Best regards,

[Your Name]

Example #2—Reaching out to someone you know from an event

Hi [Name],

I’m [Your Name], we talked at [event name] about [how your product can help them]. I believe [your product] can really help [their company] reach new heights and dominate the market. If you’re interested, we can schedule a call to discuss [your product’s benefits] in detail.

All the best,

[Your Name]

Example #3—Reaching out regarding a lead’s post

Hi [Name],

I saw your post focusing on [the post’s topic]. I understand the problem you’re facing, and I may be able to help—[your product or service] can help you [your product or service’s benefits].

If you’re interested, don’t hesitate to reach out.

Best regards,

[Your Name]

LinkedIn Outreach Templates for InMail Messages

InMail messages are LinkedIn’s unique feature that allows you to reach out to anyone, even if they aren’t a part of your network. Here are a few templates you can use for sending InMail messages and pitching your product or service:

Example #1—Mentioning the person’s company

Hi [Name],

I admire the work you do at [lead’s company]. If you’re interested in [some of your product’s benefits], I may be able to help. I’m [your job title] at [your company], and I’ll be more than happy to discuss [your product] with you.

Please let me know if you’re interested, and we’ll schedule a call.

Best regards,

[Your Name]

Example #2—Focusing on your lead’s achievements

Hi [Name],

I read about [their latest achievement], congratulations on the amazing milestone! I work in [the same industry] and have followed your fascinating story from the very beginning. If you’re ready to take the next step, I can help. [Your product or service] offers [your product’s features] that can [your product’s core benefits].

Don’t hesitate to reach out if you’re interested and want to learn more.

Thanks for your time,

[Your Name]

Example #3—Addressing a challenge

Hi [Name],

I’m [Your Name], a [your job title] at [your company]. I saw [a LinkedIn/social media post] about [the challenge your lead’s facing]. I’ve worked with many [your lead’s job title] to help them overcome [the challenge] by using [your product or service], and I believe I can do the same for you.

Let me know if you want to hear more.

Best regards,

[Your Name]

LinkedIn Outreach Templates for Message Requests

Message requests are a LinkedIn feature allowing you to send messages to people who aren’t in your network but:

  • Are open to work
  • Attend the same LinkedIn event as you
  • Are in the same LinkedIn group as you

The person you’re messaging will be notified about your message request and can choose to accept or decline it.

Here are a few examples of message requests you can send:

Example #1—Reaching out to someone in the same group as you

Hi [Name],

We’re both members of [LinkedIn group], and I saw your [comment/post/observation]. That’s exactly what our clients often encounter.

Have you thought about a potential strategy to [resolve the problem/overcome the challenge]? If so, I may be able to help—[your company] has a unique solution, [your product or service], that can [benefits of your product or service].

Please let me know if you’re interested.

Best regards,

[Your Name]

Example #2—Reaching out to someone who attended the same LinkedIn event

Hi [Name],

We attended the same LinkedIn Event, [event’s name], and I was shocked to hear about [observation the person made/challenge they’re facing]. I’m a [your job title] at [your company], and we help businesses worldwide overcome [the challenge/issue the person talked about]. [Your product/service] can [concrete benefits the product/service offers], and I believe it would be a nice addition to your tech stack.

Let me know if you want to learn more.

Best regards,

[Your Name]

How To Write the Perfect LinkedIn Outreach Message

The templates we’ve discussed can help you reach out to your potential leads and enhance response rates, but they don’t cover each and every scenario you may encounter. Depending on your situation, some of these templates can serve as a starting point and may require modifications to make them truly effective. 🛠️

Before writing your message, you need to conduct thorough research on your leads and get to know not only their contact info but also their preferences, strategies, and challenges they’re facing. This valuable info is your foundation for crafting a message that will resonate with your leads.

Formulating such a message requires time and effort, especially if you have dozens or hundreds of potential leads. You can automate your work by using the following tools:

  1. Web scraper—It helps you collect data on your leads
  2. Message writer—It leverages the scraped data to create hyper-personalized messages for every lead

You can invest in discrete tools, but you can also rely on an all-in-one tool with advanced scraping and message personalization options—Clay. 🔥

Streamline LinkedIn Outreach With Clay

Source: Clay

Clay is a sales automation platform that enables you to control all stages of your outbound campaigns. It can simplify LinkedIn outreach thanks to the following features:

➡️ Easy data scraping and enrichment

➡️ AI message drafting

Get Accurate and Reliable Data

The starting point of every successful outreach campaign is collecting prospect data. Clay helps you do that with its Chrome extension, which can scrape data from any website and platform. This allows you to pull data not only from LinkedIn but also from company websites, review platforms, and blogs, and save it to your Clay table.

You can then leverage Clay’s 100+ integrations to populate the table with additional prospect info. The platform uses waterfall enrichment to search the providers sequentially one by one and get you the desired data. The process is quite simple:

  1. Choose the data point you’re interested in (like work emails or phone numbers)
  2. Select the providers Clay should search
  3. Enjoy the results
Source: Clay

Another valuable scraping option you’ll get with Clay is Claygent, an AI web scraper. This handy feature automates the scraping process—it can visit any website, retrieve and summarize the desired information, and report back. 

By leveraging Claygent, you can save tons of time and gain a competitive edge since you’ll be able to obtain valuable data from every corner of the internet in seconds. 👌

Write Hyper-Personalized Messages

Now that you’ve collected data on your leads in your Clay table, it’s time to use it to create hyper-personalized messages with Clay’s AI email builder. The platform leverages OpenAI to craft unique messages for each of your leads in only a few clicks. 

Source: Clay

If you want to make the writing process even faster, you can use the following Clay’s AI email writing templates for:

Clay doesn’t have a built-in email sender, but as it integrates with dozens of platforms, you can easily push your messages to a CRM or an email sequencer. You can also copy and paste your messages and send them via LinkedIn.

All these advanced features are built into an intuitive platform you won’t have trouble getting around even if you haven’t used similar tools before. See what a user says about Clay’s user-friendliness:

Source: Product Hunt

Clay’s Pricing—Flexibility and Transparency

Clay offers a free forever plan that enables you to explore the platform’s features and see how it suits your team. If it’s a good fit, you can choose one of four paid options:

Plan Price
Starter $149/month
Explorer $349/month
Pro $800/month
Enterprise Custom

All plans come with unlimited users—you can grow your team and be 100% confident Clay will support you. 📈

Get Started With Clay

The right time to start enjoying Clay is today. 😍

You can create your account in a few steps:

  1. Visit the signup page
  2. Enter your info
  3. Enjoy Clay!

If you’re still not convinced or want to know more about Clay, check out Clay University for detailed feature walkthroughs. You should also join the platform’s Slack community and sign up for the newsletter to explore various uses of Clay and be the first one to learn about new options. 😎

💡 Bonus read: Want to learn more about scraping LinkedIn? Read our comprehensive guides on the process and the best tools for it:

Share Article

More Articles

Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

Scale your outbound motion in seconds, not months

14 day free Pro trial - No credit card required

Try Clay free