Trusted by 200,000 leading GTM teams of all sizes
Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Director of GTM Ops
Alexander DeMoulin
Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
Case study
"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
Case study
Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
VP, Corporate Integrated Marketing
Ryan Narod
Case study
Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
Case study
Intent signal benefits
Leverage new and existing relationships
Create timely outreach campaigns. Track champion job changes, identify new hires at target accounts, and monitor account contact departures.
Activate your intent data
Convert intent data into opportunities using Clay’s unified platform with 100+ data sources, AI agents, and go-to-market automation tools.
Automatically sync with your CRM and sequencers
Connect Clay with Salesforce and HubSpot to create action items for your go-to-market team. Update your sequencers to deliver personalized outreach.
JOB CHANGES
Track your champions
Leverage existing relationships to create pipeline opportunities and drive conversion.
NEW HIRES
Identify key decision makers
Engage new hires early to stay ahead of their purchasing decisions.
PROMOTIONS
Monitor leadership changes
Reach decision-makers as they step into leadership roles and expand their budgets.
"Clay helps us identify and act on the signals that matter most, like funding announcements or leadership changes. It's made our prospecting process faster and more effective”
Adam Lail
Director of RevOps at Vanta
- 4h/weekSaved with automating inbound lead enrichment and scoring in Salesforce.
- 100+100+ providers accessed via Clay
- 80%+Enrichment coverage by combining multiple data sources