Trusted by 200,000 leading GTM teams of all sizes
Vanta
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."
CRO
Stevie Case
OpenAI
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
Anthropic
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."
Head of Sales Operations
Adam Wall
Rippling
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."
VP, Corporate and Integrated Marketing
Ryan Narod
Notion
"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program."
Head of Growth Programs
Josh Kim
Verkada
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."
Director of Growth
Davide Grieco
Intent signal benefits
Leverage new and existing relationships
Create timely outreach campaigns. Track champion job changes, identify new hires at target accounts, and monitor account contact departures.
Activate your intent data
Convert intent data into opportunities using Clay’s unified platform with 100+ data sources, AI agents, and go-to-market automation tools.
Automatically sync with your CRM and sequencers
Connect Clay with Salesforce and HubSpot to create action items for your go-to-market team. Update your sequencers to deliver personalized outreach.
JOB CHANGES
Track your champions
Leverage existing relationships to create pipeline opportunities and drive conversion.
NEW HIRES
Identify key decision makers
Engage new hires early to stay ahead of their purchasing decisions.
PROMOTIONS
Monitor leadership changes
Reach decision-makers as they step into leadership roles and expand their budgets.
"Clay helps us identify and act on the signals that matter most, like funding announcements or leadership changes. It's made our prospecting process faster and more effective”
Adam Lail
Director of RevOps at Vanta
- 4h/weekSaved with automating inbound lead enrichment and scoring in Salesforce.
- 100+100+ providers accessed via Clay
- 80%+Enrichment coverage by combining multiple data sources