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Updates on feature releases, product improvements, and our roadmap as we keep molding Clay.

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Feb 2023

11 AI Prompts to Automate Your Prospecting Research

Eric Nowoslawski

Open AI has taken the world by storm with their generative image and text capabilities. The use cases in Sales and Marketing seems almost infinite. From coming up with ideas, writing customer facing copywriting, and automating customer support, every business can leverage AI in some way to boost their productivity.

The ‘job to be done’ for us is to prompt AI correctly to give better answers than what a person could write on their own.

I like to say, “Open AI is wildly powerful but it’s like a five year old at a bowling alley. On their own, the odds of getting a strike are zero. With bumpers, bowling ball ramp and some heavy direction, they can get a strike every time.”

When creating your own prompts, remember to be specific and feed as many details and examples into the data as you can.

Feb 2023

A 7 Step How-To Guide: Successful Outbound Sales Campaigns

With love from the Clay team

Why should you do outbound sales?

You need to prove/disprove your hypothesis about the market.

Outbound sales is beneficial if you have hypotheses but need more certainty about who must have your product and why. It enables you to quickly create, test, and validate these hypotheses with real potential customers.

You get more control than you would with marketing.

Marketing allows you to get content in front of groups of people, but you have far less control over the exact people who will see it. In contrast, outbound sales allows you to pick the specific people that you want to target. This level of control removes the uncertainty of "did the people I want to test this with actually see my message?"

Feb 2023

Cold Email Copywriting Frameworks and Best Practices for 2023

Eric Nowoslawski

Cold emails are one of your most powerful tools for landing new customers, but a few factors can determine whether your messages get trashed or earn replies. In this blog post, we take a look at cold email copywriting tips and frameworks from our resident expert Eric Nowoslawski, who has helped companies with cold email and outbound marketing. We'll cover what to keep in mind before you start an email sequence, how to write your offer and marketing angles, a framework for an effective initial cold email, and how to structure a complete cold email sequence.

Feb 2023

21 Tips for Keeping Cold Emails Out Of Spam in 2023

Eric Nowoslawski

Mastering the art of sending relevant and effective cold emails is crucial for any sales team that wants to convert new customers. The email deliverability landscape, however, can be overwhelming, with hundreds of strategies to consider amidst a constantly changing set of rules and red flags. In this post, we'll share our 21 best tips to help you land cold emails in prospects’ inboxes and acquire customers in 2023. Our guide includes mastering the basics, like setting up essential authentications, cleaning lists, and following sending limits, as well as creative techniques like how to use personalizations and spin taxes. No matter what the tip is, our overall philosophy is simple: whatever spammers do, try to do the opposite. 

Feb 2023

How to Use OpenAI To Write the Perfect Cold Email from Scratch

Eric Nowoslawski

Effective cold emails are critical for any business, but they’ve been extremely time-consuming to write—until now. Instead of spending hours reading LinkedIn bios and company websites, you can use OpenAI with Clay to quickly mass personalize your email outreach with the click of a few buttons. In this post, we’ll show you how to use OpenAI to write personalized outreach emails from scratch based on someone’s LinkedIn bio, company description, and more.

Jan 2023

How to Use Formulas in Clay

Eric Nowoslawski

When building a Clay table, the sources, integrations, and CRM plugins can accomplish the goals of most users. Sometimes, there is a need for some data merging, splitting, or otherwise clean up that is needed in your table. This is where you can use Formulas to accomplish your goals!

In this blog, we are going to first go over how to think about formulas using the AI formula generator and then we will go over common formulas that you can write yourself in your Clay table.

Jan 2023

Optimize your Credit Usage in Clay

Eric Nowoslawski

Clay is a spreadsheet that fills itself with data from many data providers across the internet. We partner with data providers on your behalf to bring lots of different data sources — like job listings, tech stacks, news and more — into your workflows.

In this blog, we will go over a couple of functions in Clay that can will help you optimize your credit usage in Clay. There are many ways to optimize credit usage in Clay that the team has built into the product that we will go over in this blog. We will cover formulas that optimize your workflows and some features that are often overlooked that can help keep your credit usage down.

Here are 3 ways to optimize your Clay credit usage

Nov 2022

Basics of Google search operators

Eric Nowoslawski

Getting started with Google's Search Operator to creatively find new leads

Sep 2022

Lead scoring in Clay

Varun Anand

Welcome to the second post in our series on how to use formulas in Clay!  We’re going to walk you through prioritizing your lead list using scoring formulas in Clay 🌶️

Aug 2022

Formulas in Clay: conditional statements, waterfalling data and qualifying leads

Varun Anand

Ever wanted to learn formulas in Clay but didn't know where to start? Join the club. Just kidding. Read this and you'll be well on your way to mastering the basics of formulas.

Jun 2022

How to prioritize your waitlist

Matt Maiale

If you’re an early stage startup, you’ve probably built a waitlist (or are considering one). And for most startups, it makes a lot of sense.

Nov 2021

🧙‍♀️ The many lives of spreadsheets

With love from the Clay team

Ever wondered how many people use spreadsheets? Some estimates say around 800 million people use Microsoft Excel, and another 160–180 million use Google Sheets. Not bad for a tool that started as a basic visual calculator.

Jan 2023

New Year Update

What's new at Clay

Hey friend,

New Year, new features! 🎊 We've been working hard on building out new integrations to give your teams superpowers for 2023.

We're also super pumped to announce that we've been selected as a finalist for the Golden Kitty Awards! We would love your help by upvoting us here.

Now for the good stuff!! 👇

Aug 2022

Outreach.io, Google Search source, re-configured actions, and more!

Matt Maiale

As you're getting ready for your wonderful Labor Day Weekend break, we're pumped to share some exciting updates to our sources and integrations within Clay 🧚

Aug 2022

Salesforce integration, verify emails, updated LinkedIn query, Apollo enrichment, and templates

Matt Maiale

We hope you're staying cool with your Birkenstocks, bucket hats, and wonderful office AC. We're so pumped to share some new features and updates from Clay.

Dec 2021

Closing out the year with Clay

With love from the Clay team

As we wish this year farewell, we're excited to share some of the bells, whistles, and magic the Clay team is building for you. We're forever in awe of each of you, and can't to see all you'll build in the new year 🎊

Nov 2021

New features, documentation series, and sneak peeks of Clay!

With love from the Clay team

As we get closer to releasing Clay to a larger community, we're excited to share some new features and improvements with you 🤩. With some big features right around the corner, this month we're focused on making all of your interactions in Clay, big and small, absolutely delightful. Check out some of our recent updates:

Oct 2021

Life is getting easier with Clay

With love from the Clay team

We have a couple of new features up our sleeve, but before sharing those with you we are laser focused on making your time in Clay a little more magical - from duplicating tables, to smoother keyboard interactions, record counts and more.

Sep 2021

A new way to find leads

Matt Maiale

In Clay 2.0, you can now source leads directly from Linkedin within the table. Our 'Clay Find People' source takes queries such as location, title, company, experience, skills, and more to search LinkedIn and add matches to your table.

Sep 2021

Introducing Clay's New Interface

With love from the Clay team

While we'll be migrating all of our users over the fall, we're jazzed to be currently onboarding teams that have ✨ a waitlist to enrich and prioritize✨. This use case is ideal for those with a product in beta, whose signups are feeling unruly (don't be shy if that's you - that was us, too).

Jul 2021

Join our Clay 2.0 beta

With love from the Clay team

We are looking for users interested in testing our revamped UI! We've been teasing our revamped UI and are excited to get you in as soon as humanly possible 🏃.

This month we're prioritizing waitlists in the new UI. You would be a great fit for our beta if you need to better understand people and prioritize sign ups. Shoot us over a note if this sounds like you!

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Feb 2023

11 AI Prompts to Automate Your Prospecting Research

Eric Nowoslawski

Open AI has taken the world by storm with their generative image and text capabilities. The use cases in Sales and Marketing seems almost infinite. From coming up with ideas, writing customer facing copywriting, and automating customer support, every business can leverage AI in some way to boost their productivity.

The ‘job to be done’ for us is to prompt AI correctly to give better answers than what a person could write on their own.

I like to say, “Open AI is wildly powerful but it’s like a five year old at a bowling alley. On their own, the odds of getting a strike are zero. With bumpers, bowling ball ramp and some heavy direction, they can get a strike every time.”

When creating your own prompts, remember to be specific and feed as many details and examples into the data as you can.

Feb 2023

A 7 Step How-To Guide: Successful Outbound Sales Campaigns

With love from the Clay team

Why should you do outbound sales?

You need to prove/disprove your hypothesis about the market.

Outbound sales is beneficial if you have hypotheses but need more certainty about who must have your product and why. It enables you to quickly create, test, and validate these hypotheses with real potential customers.

You get more control than you would with marketing.

Marketing allows you to get content in front of groups of people, but you have far less control over the exact people who will see it. In contrast, outbound sales allows you to pick the specific people that you want to target. This level of control removes the uncertainty of "did the people I want to test this with actually see my message?"

Feb 2023

Cold Email Copywriting Frameworks and Best Practices for 2023

Eric Nowoslawski

Cold emails are one of your most powerful tools for landing new customers, but a few factors can determine whether your messages get trashed or earn replies. In this blog post, we take a look at cold email copywriting tips and frameworks from our resident expert Eric Nowoslawski, who has helped companies with cold email and outbound marketing. We'll cover what to keep in mind before you start an email sequence, how to write your offer and marketing angles, a framework for an effective initial cold email, and how to structure a complete cold email sequence.

Showing
0
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Jan 2023

New Year Update

What's new at Clay

Hey friend,

New Year, new features! 🎊 We've been working hard on building out new integrations to give your teams superpowers for 2023.

We're also super pumped to announce that we've been selected as a finalist for the Golden Kitty Awards! We would love your help by upvoting us here.

Now for the good stuff!! 👇

Aug 2022

Outreach.io, Google Search source, re-configured actions, and more!

Matt Maiale

As you're getting ready for your wonderful Labor Day Weekend break, we're pumped to share some exciting updates to our sources and integrations within Clay 🧚

Aug 2022

Salesforce integration, verify emails, updated LinkedIn query, Apollo enrichment, and templates

Matt Maiale

We hope you're staying cool with your Birkenstocks, bucket hats, and wonderful office AC. We're so pumped to share some new features and updates from Clay.