What is Behavioral Analytics?

Terms

Behavioral Analytics

What are Behavioral Analytics?

Behavioral analytics is the process of utilizing artificial intelligence and big data analytics to analyze user behavioral data, identifying patterns, trends, anomalies, and insights that enable appropriate actions. This approach is applied across various industries and applications, capturing data through interactions with software or servers and providing valuable insights for continuous product improvement and adaptation to meet customer needs.

Implementing Behavioral Analytics Successfully

Successfully implementing behavioral analytics involves integrating it within the company's data strategy and choosing the right analytics platform. Real-world applications include:

ClearScore: Improved subscription rates through funnel analysis that identified user friction points.
NBC Universal: Enhanced viewer engagement by personalizing streaming experiences using behavioral cohorts.
iflix: Increased conversion-to-play rates through A/B testing of different video-viewing experiences.

Key Metrics in Behavioral Analytics

Behavioral analytics focuses on various user actions to derive insights:

User Engagement Metrics: These include metrics like account creation, form completion, and subscription purchases.
User Behavior Analysis Tools: Utilize A/B testing, funnel analysis, and user segmentation to deeply understand and influence user behavior.

Behavioral Analytics vs. Traditional Analytics

Behavioral analytics and traditional analytics differ in their focus and the depth of insights they provide. While behavioral analytics concentrates on understanding user interactions with software and services by analyzing a wide range of actions and behaviors, traditional analytics typically focuses on quantitative data such as sales numbers and financial metrics without deeply analyzing the underlying behaviors that drive those metrics.

Benefits of Behavioral Analytics

The application of behavioral analytics offers substantial benefits:

Marketing Optimization: Personalize campaigns to match user preferences and behaviors, as seen in NBC Universal's strategy for streaming services.
Increased Customer Retention: Through strategies like personalized experiences and targeted marketing, companies can build a more loyal customer base.
Security Enhancements: Identify and mitigate security risks by analyzing deviations from normal behavior patterns.

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Other terms

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80/20 Rule

The 80/20 Rule, also known as the Pareto Principle, asserts that 80% of outcomes result from 20% of all causes for any given event.

A/B Testing

A/B testing is a method for comparing two versions of a webpage or app to determine which one performs better based on statistical analysis.

ABM Orchestration

ABM Orchestration involves coordinating sales and marketing activities to target specific high-value accounts effectively.

AI Sales Script Generator

An AI Sales Script Generator is a tool that utilizes artificial intelligence, specifically natural language processing (NLP) and generation (NLG), to create personalized and persuasive sales scripts for various communication channels, such as video messages, emails, and social media posts.

AI-Powered Marketing

AI-powered marketing uses artificial intelligence technologies to automate and enhance marketing strategies.

Account

In a sales, an account refers to a customer or organization that purchases goods or services from a company.

Account Click Through Rate

Account Click Through Rate (CTR) is a metric that measures the ratio of how often people who see an ad or free product listing end up clicking on it.

Account Development Representative

An Account Development Representative (ADR) is a specialist who works closely with a company's most important clients to build long-lasting, strategic partnerships.

Account Executive

An Account Executive is an employee responsible for maintaining ongoing business relationships with clients, primarily found in industries like advertising, public relations, and financial services.

Account Management

Account management is the daily management of client accounts to ensure they continue to do business with a company, focusing on showing clients the value they can enjoy if they continue to use the company's products or services.

Account Mapping

Account mapping is a strategic process that involves researching and visually organizing key stakeholders, decision-makers, and influencers within a target customer's organization.

Account Match Rate

An Account Match Rate is a measure of a vendor's ability to match IPs and other digital signals to accounts, which is essential for account-based sales and marketing.

Account View Through Rate

Account View Through Rate (AVTR) is a metric that measures the percentage of individuals who watch a video advertisement to the end, providing insights into the ad's effectiveness.

Account-Based Advertising

Account-Based Advertising (ABA) is a specialized component of Account-Based Marketing (ABM), focusing on targeting and engaging specific high-value accounts with personalized campaigns.

Account-Based Analytics

Account-Based Analytics is a method and toolset used to measure the quality and success of Account-Based Marketing (ABM) initiatives.

Account-Based Everything

Account-Based Everything (ABE) is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of high-value accounts.

Account-Based Marketing

Account-Based Marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market, employing personalized campaigns designed to engage each account based on their specific attributes and needs.

Account-Based Marketing Benchmarks

Account-Based Marketing (ABM) benchmarks are essential tools for B2B marketers aiming to achieve exceptional ROI.

Account-Based Marketing Software

Account-Based Marketing (ABM) software supports the implementation of ABM strategies, facilitating collaboration between marketing and sales teams and providing analytics to measure performance.

Account-Based Sales

Account-Based Sales (ABS) is a strategic approach in business-to-business (B2B) sales and marketing that focuses on building personalized relationships with specific high-value accounts.