Compare our plans
Free
- 100 credits/month
- 1.2K credits/year
- Unlimited users
- Up to 100/search
- Exporting
- AI / Claygent
- Rollover credits
Starter
- 2000 credits/month
- 3000 credits/month
- 24K credits/year
- 36K credits/year
- Unlimited users
- Up to 2,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API keys
Explorer
- 10K credits/month
- 120K credits/year
- 14K credits/month
- 168K credits/year
- 20K credits/month
- 240K credits/year
- Unlimited users
- Up to 10,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API keys
- Integrate with any HTTP API
- Webhooks
- Email sequencing integrations
Pro
- 50K credits/month
- 600K credits/year
- 70K credits/month
- 840K credits/year
- 100K credits/month
- 1.2M credits/year
- 150K credits/month
- 1.8M credits/year
- Unlimited users
- Up to 25,000/search
- Exporting
- AI / Claygent
- Rollover credits
- Use your own API keys
- Integrate with any HTTP API
- Webhooks
- Email sequencing integrations
- CRM integrations
Enterprise
- All pro features
- Unlimited rows (API)
- Custom automation templates
- Sources sync hourly
- 40 action columns per table
- AI prompting support
- Snowflake
- Dedicated Slack support
- Credit reporting analytics
- Private Clay recipes
Flexible pricing: build your data stack, your way
All in one
Access 100+ databases of leads and company research - without subscribing to a single external plan. Just pay for what you use with Clay credits. If you already have external plans with a provider, you can still use them on Clay for free!
No middle-men
We never white-label or overcharge you to use data providers on Clay. Instead, we let you go to the source: directly access providers at wholesale prices. Understand exactly what providers your data is coming from, try them out, and adjust as needed.
Save as you grow
Grow with Clay to unlock increasingly big savings! The higher your Clay plan is, the lower your cost per credit will be. Our Pro plan is up to 7x cheaper than our starter plan.
Estimate your credits usage
Calculate how many credits you will need to run your outbound campaigns. Try it now!
FAQ
What is Clay?
Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.
Step 1: Basic Data Enrichment & Cleaning
Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.
Step 2: AI Data Enrichment
We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information.
Step 3: Automated Outreach
Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds.
What kinds of companies use Clay?
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.
Who on my team should use Clay?
Here are a few typically successful team setups we’ve seen with Clay.
At enterprise companies:
- GTM leaders decide the criteria for lead enrichment, segmentation, and outreach
- A GTM operations team member implements the above criteria into Clay. (Clay is the team’s “enrichment layer,” which syncs to the CRM to keep data live and accurate).
- SDRs do not interface directly with Clay. Instead, they benefit from already-curated leads, enriched data, personalizations in their CRMs.
- For example, one client’s SDRs simply click a button in Salesforce to fetch enriched data from Clay, including relevant a company summary, relevant contacts, and a draft message.
At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations.
At outbound agencies, one founder often sets up and runs Clay campaigns on behalf of many clients.
What tools does Clay replace for me?
Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)
Many people run successful campaigns using just Clay, an email sending tool, and a CRM.
You can continue to use any tools you have subscriptions to in Clay.
What common use cases can I accomplish in Clay?
Build lists from CSVs or 10+ prospecting sources including free access to companies, people, and open jobs data.
Enrich data with 75+ enrichment tools for superior data quality and coverage as compared to relying on just one tool.
Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages.
Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.