How Hex increased inbound win-rate 50% using Clay
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How the best GTM engineering teams work

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Built with love.
Inspired by our
customers

Leverage 200+ data providers and AI agents to enrich, prioritize, and activate your entire TAM.

16,000+ leading GTM teams of all sizes build their GTM motion on Clay, from startups to the largest enterprises in the world.

Anthropic 3x’d their enrichment rate with Clay’s data marketplace

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Rippling 2x’d outbound impact using tailored emails with enriched account data

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OpenAI reps get automated pre-call prep notes with fresh contact and account context

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ElevenLabs’ increased SQLs by +50% by reducing speed-to-lead to <5 mins

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Intercom grew outbound pipeline 140% using agents to continually research target accounts

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Our customers

GTM engineers build with clay to grow revenue

By Role
GTM Ops
Marketing
Sales
Industry
Software & AI
Healthcare & Biotech
Real Estate
Finance
Professional Services
Media & Events
Use case
CRM Enrichment
Prospecting
Automated Inbound
ABM
Reverse ETL
Outbound
PLG Assist
Schedule a demo
TAM Sourcing
Account Research
Rep Assist
Territory Planning
Grid
List
Company
industry
Image
Action

OpenAI

Software & AI
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GTM OPS
Software and AI
No items found.

Rippling

Software & AI
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GTM OPS
Marketing
Sales
Software and AI
Outbound
Account Research
CRM Enrichment
Prospecting
Rep Assist

Figma

Software & AI
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GTM OPS
Software and AI
CRM Enrichment
Account Research
ABM
PLG Assist

Lovable

Software & AI
Read Story
GTM OPS
Marketing
Software and AI
Account Research
PLG Assist
Automated Inbound
Outbound
CRM Enrichment

Intercom

AI Customer Service
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GTM OPS
Sales
Software and AI
Outbound
CRM Enrichment
Account Research
Prospecting
TAM Sourcing

Anthropic

Software & AI
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GTM OPS
Software and AI
CRM Enrichment
Account Research
Automated Inbound
Rep Assist
PLG Assist

Vanta

Cybersecurity
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GTM OPS
Marketing
Sales
Software and AI
CRM Enrichment
Account Research
Rep Assist
Prospecting
Outbound

ElevenLabs

Software & AI
Read Story
GTM OPS
Marketing
Software and AI
Automated Inbound
Account Research
PLG Assist
Rep Assist
CRM Enrichment

Verkada

Physical Security
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GTM OPS
Marketing
Software and AI
Account Research
TAM Sourcing
CRM Enrichment
Outbound
ABM

Mistral AI

AI Models
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GTM OPS
Sales
Software and AI
TAM Sourcing
Account Research
CRM Enrichment
Prospecting
Rep Assist

Hex

Software & AI
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GTM OPS
Sales
Marketing
Software and AI
Automated Inbound
CRM Enrichment
PLG Assist
Account Research

Pendo

Software & AI
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GTM OPS
Software and AI
Account Research
CRM Enrichment
Automated Inbound
ABM
Rep Assist

Saviynt

cybersecurity
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GTM OPS
Cybersecurity
Prospecting

Northbeam

Marketing Technology
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Marketing
Marketing Technology
ABM
TAM Sourcing
Ads

Verkada

security
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No items found.
No items found.
No items found.

Oyster

employment
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No items found.
No items found.
No items found.

Sendoso

revenue
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No items found.
No items found.
No items found.

Rootly

incident management
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No items found.
No items found.
No items found.

Exit Five

marketing
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No items found.
No items found.
No items found.

Regency Supply

electrical
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No items found.
No items found.
No items found.

Harmonic

database
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No items found.
No items found.
No items found.

Coverflex

fintech
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No items found.
No items found.
No items found.

Recharge

Money
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No items found.
No items found.
No items found.

A-LIGN

security
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No items found.
No items found.
No items found.

Pump

infrastructure
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No items found.
No items found.
No items found.

Merge

integrations
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No items found.
No items found.
No items found.

Terrapinn

biotech & aviation
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No items found.
No items found.
No items found.

Sana

data
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No items found.
No items found.
No items found.

Legora

Software & AI
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Marketing
GTM OPS
Software and AI
Account Research
Prospecting
ABM
Outbound
TAM Sourcing

depthfirst

security
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Marketing
Healthcare and Biotech
No items found.

AlertMedia

intelligence
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GTM OPS
Finance
No items found.

"Clay allows us to move fast and drive outsized impact on GTM execution."

False

Scotty Huhn

Engineering Lead
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GTM OPS
Software and AI
No items found.
2x

increase in cold email performance

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GTM OPS
Marketing
Sales
Software and AI
Outbound
Account Research
CRM Enrichment
Prospecting
Rep Assist

How Figma used Clay to build the infrastructure for everything GTM

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GTM OPS
Software and AI
CRM Enrichment
Account Research
ABM
PLG Assist
+50%

More qualified meetings per rep

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GTM OPS
Marketing
Software and AI
Account Research
PLG Assist
Automated Inbound
Outbound
CRM Enrichment
140%

Growth in outbound-sourced pipeline

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GTM OPS
Sales
Software and AI
Outbound
CRM Enrichment
Account Research
Prospecting
TAM Sourcing

"Clay has changed how we handle RevOps. We're doing things we never thought possible, and our team can focus on what matters instead of data entry."

False

Adam Wall

Head of GTM Infrastructure
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GTM OPS
Software and AI
CRM Enrichment
Account Research
Automated Inbound
Rep Assist
PLG Assist

Why Vanta uses Clay as the “essential pillar” of their GTM stack

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GTM OPS
Marketing
Sales
Software and AI
CRM Enrichment
Account Research
Rep Assist
Prospecting
Outbound
+50%

Lift in SQLs from automated lead scoring

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GTM OPS
Marketing
Software and AI
Automated Inbound
Account Research
PLG Assist
Rep Assist
CRM Enrichment
3x

Reply rate by analyzing email replies to route to the right nurture campaign

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GTM OPS
Marketing
Software and AI
Account Research
TAM Sourcing
CRM Enrichment
Outbound
ABM
4x faster

Cut time to map their TAM and score accounts from 2 months to 10 days

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GTM OPS
Sales
Software and AI
TAM Sourcing
Account Research
CRM Enrichment
Prospecting
Rep Assist

How Hex increased inbound win-rate 50% using Clay

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GTM OPS
Sales
Marketing
Software and AI
Automated Inbound
CRM Enrichment
PLG Assist
Account Research
200%

Quota attainment using agents for account research and pre-call prep

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GTM OPS
Software and AI
Account Research
CRM Enrichment
Automated Inbound
ABM
Rep Assist

"Clay gives my sales reps full account context, real-time buying signals, and accurate contact info all in one place."

False

Zach Matek

Director of Marketing Operations
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GTM OPS
Cybersecurity
Prospecting

"What Clay Ads comes down to is really good targeted audiences, and getting the match rates that allow for our paid media to run at volume."

False

Jean-Paul LaCount

Director of Demand Generation
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Marketing
Marketing Technology
ABM
TAM Sourcing
Ads
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Wall of love

“I love Clay more than my close relatives.”

False

Name

Title

“This is a total paradigm shift for GTM.”

False

Name

Title

“Clay is not only a platform but a skill that will take your career to a whole new level.”

False

Name

Title

“I’ve stopped sleeping at this point. I am dreaming about Clay workflows.”

False

Name

Title

“This product seems to be made by aliens, every single aspect of it is amazing!”

False

Name

Title

“This product seems to be made by aliens, every single aspect of it is amazing!”

False

Name

Title

“Clay is working exactly like I always wanted something to, and this will save me hours a week.”

False

Name

Title

“Clay is the sickest tool I’ve ever used in sales and it’s not even sorta close.”

False

Name

Title

“I am having a FREAKING BLAST using Clay today.”

False

Name

Title

“I have been in growth for 9 years and I have never seen a more perfectly built tool. ❤️”

False

Name

Title

“Once you see Clay, you can’t unsee it.”

False

Name

Title

“Clay is a really powerful tool and it has changed my business FUNDAMENTALLY.”

False

Name

Title

“I love Clay more than my close relatives.”

False

Name

Title

“This is a total paradigm shift for GTM.”

False

Name

Title

“Clay is not only a platform but a skill that will take your career to a whole new level.”

False

Name

Title

“I’ve stopped sleeping at this point. I am dreaming about Clay workflows.”

False

Name

Title

“This product seems to be made by aliens, every single aspect of it is amazing!”

False

Name

Title

“This product seems to be made by aliens, every single aspect of it is amazing!”

False

Name

Title

“Clay is working exactly like I always wanted something to, and this will save me hours a week.”

False

Name

Title

“Clay is the sickest tool I’ve ever used in sales and it’s not even sorta close.”

False

Name

Title

“I am having a FREAKING BLAST using Clay today.”

False

Name

Title

“I have been in growth for 9 years and I have never seen a more perfectly built tool. ❤️”

False

Name

Title

“Once you see Clay, you can’t unsee it.”

False

Name

Title

“Clay is a really powerful tool and it has changed my business FUNDAMENTALLY.”

False

Name

Title

Trusted by more than 500,000+ leading GTM teams of all sizes

TAM sourcing
6.3B

Account & contact records sourced from Clay's company & people data

Agents
5B

Agent runs to perform custom web research, analysis, or write tailored copy

CRM Enrichment
13.7M

Enrichments provided from Clay's data marketplace of 200+ vendors

Outbound
1B

Outbound emails sequenced by Clay

Intent signals
58M

Signals indicated a prospect was a likely fit

Inbound
3.4B

Inbound leads enriched in automated workflows