Unique data
Rippling sends direct mail campaigns by using AI to determine the most likely corporate address of prospects. They use Google Maps to find all available addresses, then use Mapbox to calculate commuting distances to identify which location is most likely the active office.
Rippling case study
Unique plays
Vanta monitors four signals at once: SOC2 certification announcements, website changes related to compliance, funding announcements, and CISO job postings.
You’re in good company
Leverage 100+ data sources and an AI agent with 140M monthly runs.
How teams like yours use Clay
OpenAI
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

2X
Enrichment coverage

Rippling
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."
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2x
Increase in cold email performance

Exit Five
“Before Clay, we could only guess at our audience composition. Now, we can confidently show sponsors the segments that matter most to them, like marketing leaders at companies doing $10M+ in revenue”

50%
Enrichment of 27K contacts with actionable firmographic data

Verkada
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."
.avif)
2x
Increase in LinkedIn ad targeting match rates

Anthropic
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
.avif)
3x
Data enrichment coverage

Coverflex
"When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process."

3M+
companies prioritized

Harmonic
"Clay has allowed us to scale our outreach in ways we never thought possible. We're able to automate key processes, reach more leads, and stay incredibly efficient without sacrificing the quality of our engagement. It's been a game-changer for us"

2×
SDR outbound capacity

Vanta
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
.avif)
80%+
Enrichment coverage

Regency Supply
"Clay simplifies how we experiment with new ideas and automate processes, Whether testing AI workflows or building contact lists, Clay is consistently a foundational tool we turn to."

5000+
Key contacts for job changes.

Sendoso
"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."
.avif)
10x
Outbound productivity

Rootly
"Clay allowed us to consolidate our workflows and eliminate the need for multiple tools. It’s streamlined everything, saving us time and money while improving our ability to act on key signals"

100%
Automation of outbound sales workflows, from list building to outreach

Wall of love
Testimonial from Darri Atlason, Growth at Harmonic
"Clay has allowed us to scale our outreach in ways we never thought possible. We're able to automate key processes, reach more leads, and stay incredibly efficient without sacrificing the quality of our engagement. It's been a game-changer for us"

Testimonial from Pedro Alzevero, Marketing & Growth Ops at Coverflex
"When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process."

Testimonial from Dan Murphy, COO at Exit Five
“Before Clay, we could only guess at our audience composition. Now, we can confidently show sponsors the segments that matter most to them, like marketing leaders at companies doing $10M+ in revenue”

Testimonial from JJ Tang, CEO & Co-founder at Rootly
"Clay allowed us to consolidate our workflows and eliminate the need for multiple tools. It’s streamlined everything, saving us time and money while improving our ability to act on key signals"

Testimonial from Scotty Hunh, Revenue Strategy & Data at Open AI
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.

Testimonial from Mark Leil, Revenue Operations at Vanta
Clay has helped us simplify complex workflows, eliminate redundant tools, and make smarter decisions faster. It’s become a cornerstone of our RevOps strategy
Testimonial from Alexander DeMoulin, Director of Revenue Operations at Intercom
"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."

Testimonial from David Bulmer, Sales Ops at Ramp
I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.

Testimonial from Stevie Case, CRO at Vanta
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
.avif)
Testimonial from Kris Rudegraap, CEO at Sendoso
"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."
.avif)
Testimonial from Julien Reiman, Head of Sales at Baseten
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."
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Testimonial from Ryan Narod, VP, Corporate and Integrated Marketing at Rippling
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."
.avif)
Testimonial from Josh Kim, Head of Growth Programs at Notion
"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."
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Testimonial from Davide Grieco, Director of Growth at Verkada
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."
.avif)
Testimonial from Adam Wall, Head of Sales Operations at Anthropic
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
.avif)
Testimonial from Keith Jones, GTM Systems Lead at Open AI
"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."

Testimonial from P. Alzevero, Marketing & Growth Ops at Coverflex
When one provider doesn’t have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because we can leverage the best source of data. I’ve never seen a tool that was so easy to do this process.

Testimonial from Andrew Thomas, Founder at Regency Supply
"Clay simplifies how we experiment with new ideas and automate processes, Whether testing AI workflows or building contact lists, Clay is consistently a foundational tool we turn to."

Testimonial from Ruud Visser, CEO at
This product made my prospecting so much easier and actually kinda fun! I don't remember how many people I've already recommended to use Clay.

Testimonial from Jacob Tuwiner, Growth at
Clay enables insanely targeted prospecting at scale. Users can build their dream list with a fraction of the time and money historically required.

Testimonial from Anis Bennaceur, CEO at
Without Clay, we would never be able to grow at the same speed as are today. Clay has become the must-have of the decade for any growth-marketing and revenue operation team.

Testimonial from Jordan Crawford, Founder at
Clay powers my entire agency. You don't need to buy another data provider, Clay will take care of you. The data they have is insane...
Streamline data enrichment
Leverage 100+ data sources and an AI agent with 140M monthly runs.