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Clay Credits
All you need to know about Clay Credits
Learn about Clay Credits and estimate how many credits you will need to run your campaigns using our credit calculator at the bottom of the page.
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What are Clay Credits?
Clay credits are the “currency” you use to purchase different data points and actions in Clay. The average cost of a data point or action varies depending on the provider and the data point in question.
The vast majority of actions in Clay are either free, or cost 1-2 credits. Some data points are harder to find and just more expensive as a result - like mobile phone numbers. While Find Mobile Number starts at 2 credits, it can cost 5 (People Data Labs), 13 (Selligence), 15 (ContactOut), or even 25 (Datagma) credits depending on the provider!
How do I find the credit cost for a data point?
When you’re searching in the enrichment panel – every action has a corresponding credit cost you can see on the far right, in a green cost bubble as shown below. This green icon (or a grey one indicating free) will always indicate the cost for each action or data point.
Where do I see my credit spend cost for a table?
Unfortunately we don’t currently support automatic table spend credit reports (we’re working on it!). However, there is one way to get higher level analytics on your runs in clay at the moment: right click on a column and select “Run Info” as shown below, and you’ll get a summary of the credits spent on just that column till date.
What is my cost per credit?
Unfortunately we don’t currently support automatic table spend credit reports (we’re working on it!). However, there is one way to get higher level analytics on your runs in clay at the moment: right click on a column and select “Run Info” as shown below, and you’ll get a summary of the credits spent on just that column till date.
Which actions cost credits (or are free)?
As a general principle, any actions by Clay that clean or format data are free. Any external CRM connections or Emailers are also free (on the Pro Plan!). We only charge credits for data points where we have to pay a cost for access or use. So think company revenue, fully scraped LinkedIn profiles, phone numbers, contact research, AI, and others.
Additionally, if you have your own API key for any of the data providers that we connect with (e.g - OpenAI for AI calls), then you can connect your own API key and use that action in Clay free of charge!
Note on HTTP/API
You can connect any external data sources (e.g - Zoominfo, Cognism, 6Sense) to Clay via HTTP/API for free. We’re big believers in paying for the value that you get - so if you’re primarily getting that value somewhere else, keep it there!
Do I pay credits for prospecting?
No, you only pay credits for actual data enrichment. You can prospect accounts or leads from companies, google maps, github, CRM tools, web scraping, and much more - all for free. The only added detail is that your LinkedIn prospecting is capped per search. That cap increases on the Pro plan from 2,500 to 5,000 - and to 10,000 and above on Enterprise.
Calculate the amount of Clay credits you’ll need each month
Fill out the fields below to get an estimate of how many Clay credits you would need depending on type and data point you’d like to collect.
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