Private Equity Value Creation Teams

Partner with Clay to transform GTM into a measurable value creation lever that delivers attributable EBITDA impact and creates exit defensibility across your portfolio.

Learn how Clay supports PE portfolios
TRUSTED BY LEADING PE-BACKED TEAMS
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A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Clay’s Portfolio EBITDA Acceleration Framework

Deploy a repeatable, AI-enabled GTM engine across your portfolio that drives revenue acceleration and valuation premiums.

Data foundation

Achieve a clean, accurate CRM using first-party, third-party, and AI-sourced data, improving coverage, data quality, and forecast accuracy

Growth and expansion

Identify and prioritize the right accounts with always-on buying signals—improving win rates, accelerating pipeline velocity, and increasing conversion rates.

Sales and marketing efficiency

Automate research, CAPDB refresh, and account scoring to increase revenue per rep and reduce CAC.

Prove EBITDA impact within 100 days

Develop standardized frameworks for measuring and reporting Clay's impact across your portfolio—from pipeline contribution to cost savings to revenue efficiency. We help you package those wins into playbooks with clear ROI that demonstrate growth durability and exit readiness.

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Deploy with proven implementation partners

Launch Clay across portfolio companies with trusted solutions partners who deliver packaged, repeatable implementations, standardized onboarding paths, clear timelines, and metrics frameworks for time-to-value, adoption, and ROI.

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Customized in-person GTM AI workshops for your portfolio

Bring Clay GTM Engineers to your annual revenue summit for hands-on AI GTM workshops. Portfolio companies work directly with our team to learn Clay fundamentals and develop a practical understanding of what’s possible with AI-enabled GTM.

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300+

Unique PE Firms with portfolio companies using Clay

600+

PE-backed companies powered by Clay

WHITE PAPER

Hg Capital

"The companies that start building systematic AI capabilities now—with proper foundations, realistic timelines, and sophisticated measurement—will have significant advantages over those waiting for perfect solutions or clearer ROI calculations"

Read about Clay & Hg
Case study

A-LIGN

A-LIGN used Clay to generate $6.8M in pipeline (with $3.3M already closed) in 6.5 months while achieving 108% net revenue retention by systematically moving upmarket.

PE Firm: Hg Capital

Read about A-LIGN

Learn how Clay supports PE portfolios

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