Build your workflows once—apply them everywhere

Codify the GTM logic that is custom to your business, centralize it, and scale it across every table and audience in Clay. Your best logic becomes your org's default.

Trusted by more than 300,000 leading GTM teams of all sizes
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Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
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Case study
Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Hackathon
Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Case study
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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"Every lead is pre-qualified, scored on unique signals, and routed automatically through Clay. We're now generating pipeline from segments we weren't even touching before."
Growth
Raman Khanna
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Case study
Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.
Marketing Operations
Kyle Ketchum
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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"Without Clay Functions I would literally hate my life. Functions let me treat enrichments like code — modular, reusable logic blocks. If you're a GTM engineer and not using Clay functions you're behind

Christian Haskins

Senior outbound growth manager, Rippling
Read about Rippling and Clay
What are functions?

Centrally managed workflows

Package the enrichment logic that's custom to your business — your provider preferences, compliance checks, scoring criteria — into a single reusable workflow. Update it once, see your changes everywhere. Your team runs the function. You control what's inside.

Capabilities

Track job changes
Track new hires
Track new hires
Track new hires
Track new hires

Centralized governance with instant changes

Edit a function once and publish — every table that references it picks up the change. No hunting through workflows, no missed updates. Test changes safely before publishing to not disrupt live workflows.

Try functions
Track new hires

Anyone can use them, but you control the logic

Give marketers, SDRs, and non-power users access to your validated workflows — without any risk of breaking systems. Set permissions to control who can modify the logic.

Try functions
Track new hires

Share functions across workspaces

Duplicate functions into other workspaces with a shareable link — ideal for agencies deploying the same methodology across clients. Check out our library for best-practice functions from Clay's Solutions Engineering.

Try functions
Track job changes

One function replaces an entire column group

Collapse a 12-step enrichment sequence that used to sprawl across a dozen columns into one. Keep your workflows clean and navigate dramatically faster.

Try functions

How it works

Get started

[1]

Define your inputs

Choose what goes in — a company domain, a person's name, a LinkedIn URL. These are the starting points for your enrichment logic.

[2]

Build workflow

Add enrichment steps, AI agents, conditional logic, and even nested Functions. Clay runs the full sequence in a dedicated table behind the scenes.

[3]

Reference it anywhere

Add your Function as a single column in any table. It takes the inputs from that row and returns structured outputs — no column bloat, no duplicate logic.

[4]

Update once,
propagate everywhere

Edit your Function in a sandboxed environment with a clear diff view. When you publish, changes propagate to every table where it's referenced.

Frequently asked questions

Can I reuse enrichment logic across multiple tables?

Yes. You can create a Function from any set of enrichment columns and instantly reference it across unlimited tables and workbooks.

How do I make changes to a Function without breaking live workflows?

Functions have a sandboxed edit mode with publish diffs — so you can iterate safely without disrupting anything that's already running.

Is there a limit to how many columns I can have in a table?

No. There's no column limit.

Can Functions call other Functions?

Yes. You can compose Functions from other Functions, making it possible to build layered enrichment workflows that reference each other.

How do I know what each Function run is costing me?

Functions include full credit cost tracking at every level, so you can see exactly what each run costs across your entire workspace.

Do I need a special plan to use Functions?

No. Functions are included at no additional cost on Pro, Growth, and Enterprise plans.

What our customers say about us...