Clear scoring logic with data to back it
Enrich accounts with Clay’s marketplace of 150+ data providers, intent signals, and AI agents for the most comprehensive and trustworthy GTM data on the market to create the most accurate account context reps can trust
Shorter data gathering process for faster planning
Access Clay’s marketplace of 150+ providers, intent signals, and AI agents in one place to build streamlined workflows that can be easily adjusted for faster iterations
Unrivaled fill rates to make decisions from complete data
Enrich accounts using 150+ providers or backfill with AI web research for the most trustworthy GTM data on the market to reduce assumptions in planning
Enrich accounts with any GTM datapoint imaginable
Go beyond basic firmographics and technographics. Anything your best reps research can automatically be pulled at scale using our AI research agent
No more black-box account scoring
Clay's own sales team uses Clay for continuous account scoring based on fit and engagement. Their always-on system automatically distributes accounts fairly, surfaces buying signals in real-time, and maintains territory balance as markets shift—giving reps transparent scoring they trust and workflows that flag hot accounts before competitors notice them.
Find every new account in your TAM and avoid duplicates
Find new companies using Clay’s data and exclude existing accounts with bulk exclusions. Search for lookalikes of existing customers using Ocean.io. If your ICP has local businesses, use Google Maps and Openmart.
Design flexible enrichment systems for faster iteration
Build observable enrichment workflows using 150+ data providers, intent signals, and AI agents to shorten time to pull data and iterate with stakeholders. RevOps reaches alignment with fewer iteration cycles.
Instantly join data sources to existing accounts
Map your data to existing accounts with CRM lookups. Eliminate days of manual matching and deduplication work with lookups across any field.
Define segmentation rules and assign territory owners
Create assignment logic with AI in Clay. Set geographic rules based on HQ, respect account hierarchies, and balance books by fit score and predicted value. Push assignments back to your CRM
Always-on territory monitoring and visibility
Continually refresh enrichments to keep your territory foundation current. When intent or headcount changes and territories become unbalanced, see it immediately. New accounts are routed to the right rep with current data.
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