Make every sales touch fast and deeply personal

Cut down time sellers spend on research while equipping them with quality contact data and custom insights on their prospects.

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Trusted by the world’s best sales teams

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A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Push prospect data to sellers that they can trust and act on

Put the information reps need to know in front of them just-in-time so they can maximize the time they spend with prospects and the quality of their conversations.

Less time on research

Proactively give sellers the information they want so they can spend more time with prospects.

Push to where sellers work

Bake relevant data and insights into reps’ existing workflows, whether that’s in your CRM, Slack, or email.

Avoid breaking sellers’ rhythm

Keep reps selling instead of switching tools to find contacts, fix data, or research accounts.

Personalize outbound at scale

Give AI the context to precisely personalize email copy by combining 1p and 3p data tailored to your ICP. Auto-sequence outbound leads so reps get more time with prospects.

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Know the latest on top accounts

Push intent signals and changes at key accounts to reps (like news, job changes, or custom research prompts) to cut manual work and boost conversion.

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Automate pre- and post-call tasks

AI automates meeting prep and follow-up tasks based on prospect data, call recordings, and custom prompts so deals progress faster.

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Wall of love

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Vanta

Vanta used Clay to automatically perform pre-call research that previously took an hour per prospect.
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Sendoso

Sendoso used Clay to automate cold outbounding and closed-lost campaigns to generate $1M in pipeline.
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Harmonic

Harmonic doubled SDR capacity and tripled outbound reply rates with Clay.
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Anthropic

"Clay helps us identify and act on the signals that matter most, like funding announcements or leadership changes. It's made our prospecting process faster and more effective."
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Rippling

“Clay has made it possible for us to maintain the high level of personalization our outbound campaigns demand at a scale we never thought possible. It’s been a game-changer for our team.”
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Coverflex

"When one provider doesn't have it, Clay automatically checks the next one. It really helps our inbound and outbound motions because wecan leverage the best source of data. I've never seen a tool that was so easy to do this process."
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