Enrich, score, and message inbound leads automatically

Use Clay like our biggest customers to fix your speed to lead issues. Connect with webforms to enrich and message inbound leads on auto-pilot, synced with Hubspot, Marketo, or Salesforce.

Focus your team on high priority inbound accounts

Clay can enrich every inbound lead with relevant information directly in your CRM, helping your SDRs focus on closing the right deals.

Connect to any inbound lead form in seconds

Link forms from your website, signup flow, newsletter, webinars, demo page, and more to Clay to sync and enrich your leads in real-time.

Fill missing data gaps

Struggling with missing or misspelled fields from your lead forms? Clay can start with basic info and format and fill in the rest—whether turning personal emails to work emails, filling in firmographic data, or more.

Identify the highest priority inbound leads

Sort for the leads that best fit your ICP via any kind of data enrichment you can imagine. Find their employment details, company tech stack, recent fundraising data or any custom prompt with our AI research agent.

Send leads the right message in real-time

Automatically message leads with content relevant to their use case and customer fit. Score your best prospects for 1-1 outreach from your sales team.

Enrich inbound leads on auto-pilot for a better CRM

Sync your CRMs to Clay to enrich inbound leads on auto-pilot using 75+ enrichment tools to fill missing gaps in your CRM and increase data quality.
workflow view showing how Clay can connect to different CRMs to enrich inbound leads on auto-pilot
Coming soon

Scan your CRM list for signals in real-time

Leverage website intent data to identify and engage your ideal customers at the exact moment they're ready to buy.
Leverage website intent data to identify and engage your ideal customers at the exact moment they're ready to buy.

Jumpstart with our templates

Check our templates to kick-start your outbound journey.

See all templates

Find lookalikes of warm leads and send to a Smartlead campaign

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Find lookalikes of warm leads and send to a Smartlead campaign

Create custom AI-generated songs for your new customers

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Create custom AI-generated songs for your new customers

Find a company's funding stage, latest funding amount, and lead investors

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Find a company's funding stage, latest funding amount, and lead investors

Write personalized emails referencing your prospect's past blog posts, interviews, podcasts, or thought leadership

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Write personalized emails referencing your prospect's past blog posts, interviews, podcasts, or thought leadership

"Without Clay, we'd never be able to grow at the same speed. We rely on it heavily for our lead capture and inbound enrichment as well as everything outbound. Clay is the must-have tool of the decade for any growth-marketing and revenue operation team."

Anis Bennaceur
Founder, Attention

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

How Clay uses Clay to automate inbound lead outreach at scale

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Set up your full inbound sales process on Clay

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The best B2B email list providers of 2024 [with test results]

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What our customers say about us...