Clean and enrich all of your CRM data automatically
Improve enrichment coverage with waterfalls
Access your existing subscriptions and 80+ other databases just with Clay. Search multiple providers to maximize coverage: we often 2-3x coverage vs. using single providers.
Replace all manual sales research
Use our AI web research agent to replace manual sales workflows, whether checking if a company is B2B, looking for specific industry markers, or finding certifications.
Implement custom scoring with AI
Firmographics aren't enough for deep ICP targeting. Create custom filters and lead scores based on the variables that matter most to your business.
Keep your CRM your final source of truth
Sync all work seamlessly between Clay and your CRM. Bulk enrich and update records, auto-enrich inbound leads live, help SDRs enrich accounts on demand in Salesforce, and more.
Features
Auto-source new accounts—or find relevant contacts at existing ones
Auto-enrich and update records in your sleep
Build custom lead scores to save sellers' time
Sync data to any database, sequencer, or CRM
How Clay integrates with your tech stack
We are the backend data enrichment and orchestration layer that sets up your sales team for success.
We handle your data acquisition strategy for you
Utilize multiple providers through a single integration
Utilize multiple providers through a single integration
Learn with our resources
Check out our blog articles to make the most out of your data enrichment and outreach to drive new growth.