Revenue Operations

Power your sales team with a clean, enriched CRM

Build an automated RevOps engine to cut all manual work from sales: build lead lists, custom scoring, and enrich CRM records in seconds.

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Clean and enrich all of your CRM data automatically

Improve enrichment coverage with waterfalls

Access your existing subscriptions and 80+ other databases just with Clay. Search multiple providers to maximize coverage: we often 2-3x coverage vs. using single providers.

Replace all manual sales research

Use our AI web research agent to replace manual sales workflows, whether checking if a company is B2B, looking for specific industry markers, or finding certifications.

Implement custom scoring with AI

Firmographics aren't enough for deep ICP targeting. Create custom filters and lead scores based on the variables that matter most to your business.

Keep your CRM your final source of truth 

Sync all work seamlessly between Clay and your CRM. Bulk enrich and update records, auto-enrich inbound leads live, help SDRs enrich accounts on demand in Salesforce, and more.

Features

Automatically source new ICP accounts—and find the right contacts at existing ones

Auto-source new accounts—or find relevant contacts at existing ones

Find accounts that fit your ICP, or find the right contacts in a named account list. Use 80+ sources and your existing tool subscriptions in one place. Lists sync directly to your CRM so sales can focus on selling.
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Auto-enrich and update records in your sleep

Bulk enrich any set of records in your CRM to check for updates or changes in the fields you care about. Enrich and qualify inbound leads as they come in to increase your speed to lead.
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Auto-enrich and update records in your sleep
Scoring

Build custom lead scores to save sellers' time

Forget relying on just industry size or headcount. Create lead scoring filters that are unique to your business needs based on any data you can find on the internet.
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Sync data to any database, sequencer, or CRM

Once you’ve enriched your records in Clay, automatically sync them to live email sequences or your CRM to keep your data clean.
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Sync data to any database, sequencer, or CRM

How Clay integrates with your tech stack

We are the backend data enrichment and orchestration layer that sets up your sales team for success.

Flow of Clay integrated with a custom form, CRM, data warehouse and email sending tool

We handle your data acquisition strategy for you

Utilize multiple providers through a single integration

Clay owns data quality, and the process that comes with that task: finding, testing, integrating with new providers
Clay owns data quality, and the process that comes with that task: finding, testing, integrating with new providers

Utilize multiple providers through a single integration

Clay owns data quality, and the process that comes with that task: finding, testing, integrating with new providers
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What our customers say about us...

Learn with our resources

Check out our blog articles to make the most out of your data enrichment and outreach to drive new growth.

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