Three stacked shapes in orange, red, and blue: a small orange sphere atop a medium red half-sphere, which rests on a large blue half-sphere against a black background.

You set the goal, Clay builds the play

Chat with Clay to run or schedule outcome-based GTM plays. It plans, analyzes, and executes the play, and remembers what it learns to get smarter over time.

Join our beta program
White stylized cloud icon with rounded contours on a transparent background.
Goal-directed

Prompt for real outcomes

Set the goal once, and Clay builds across search, workflows, segments, and campaigns. Scheduled tasks run until you've acheived your goal.

GTM memory

Create self-learning plays

Clay pulls context from your Knowledge Hub: ICP, personas, and positioning, so you never need to re-explain your business to start a new play. It also detects patterns and suggests updates that you can approve, reject, or edit.

Full visibility

Build with full control

Every action comes with an approval tier, a cost, and an artifact you can point to. Clay asks before anything consequential happens, so you always know what’s happening and why.

Inside text
Use cases

How teams orchestrate GTM plays with Clay

Calendar page with a curved blue arrow wrapping from left to right around it.

Always-on account-based marketing

Give Clay a goal, like booking 10 meetings with high-intent accounts. It builds the list, scores accounts, routes the best to reps, and adjusts as new signals emerge.

Blue computer cursor arrow over an orange target symbol.

Target lists that stay current

Clay builds your target list with business context in mind. It lets you catch stale enrichment and accounts that no longer fit your ICP before they go unnoticed.

Green, 3D-rendered ring with a short cylindrical handle attached, set against a black background.

Qualification that doesn’t drift

Clay builds your lead routing workflow and tests it against real records. It’s continuously watching for drift, and any changes are flagged for your approval.