Great ABM starts with great data
Accurate, real-time data on your target accounts
Combine first party data, social listening, 150+ providers, and AI web research to know immediately when a target account shows intent.
Track people & company changes with signals
Aggregate signals—job changes, new hires, promotions, website intent, headcount shifts, and more—to notify account owners instantly of changes.
Dynamic scoring and segmentation
Tier accounts by fit, grade contacts, and automatically move accounts through stages so reps always know where to focus.
Run multi-channel plays automatically
Orchestrate conversion plays automatically based on account score while keeping a human in the loop for continuous improvement.
Verkada
Verkada auto-generates thousands of personalized landing pages for good-fit prospects, using individual company logos and information.
Recharge
Recharge uses Clay to run ABM campaigns at scale. With Clay, they drove:
- 20% jump in opportunity conversion
- 12% more outbound meeting bookings
- 10× improvement in call conversion.
Rippling
Rippling uses Clay to launch direct mail campaigns at scale. With Clay, they can source, enrich, and verify addresses with accuracy, and find the right office locations for their prospects.
Build ABM lists that fit your ICP
Define what makes an account ABM worthy using firmographic data, hiring patterns, compliance needs, and market expansion.
Lock in your target accounts and buyers
Consolidate multiple account list building sources—Ocean.io, HG Insights, Google Maps, Openmart, Clay’s company database—to build your account universe. Then use People search to identify every key contact, verify their info, and understand what matters to them..
Tier your accounts and score contacts
Layer on qualification criteria—headcount by role, open job postings, tech stack—and separate accounts into tiers. Score contacts using AI formulas so sales and demand gen know exactly where to focus. Use these segmented lists to build targets for every ABM play.
Monitor awareness stages with signals
Track signals across every touchpoint—executive connections, product signups and spend, Salesforce activity, ad engagement, webinar attendance—and use them to move accounts through stages automatically. Trigger Slack notifications for sales reps to be notified when any of their accounts show intent
Run multi-channel campaigns
Filter by account tier, contact grade, and awareness stage to generate the right list for any ABM play. Trigger campaigns automatically or hand off for high-touch plays like executive dinners. Every campaign runs from the same enriched, scored data.
Multi-thread during sales process
Keep the momentum going once accounts enter the sales process. Multi-thread into the buying committee with follow-ups powered by Gong summaries. Use new hire tracking to alert sales when key personas join mid-eval. Generate pre-call briefs so reps walk in prepared.
Get a walk through of how Clay uses Clay for ABM
Get a tactical overview from Everett, Clay’s Head of GTM Engineering, breaking down how Clay runs ABM.
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