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Turn leads into pipeline with highly personalized outbound

Clay Sequencer helps Growth Marketing and Demand Gen teams build campaigns combining the right time, the right person, and the right message.

Create your campaign

The native campaign engine inside Clay

Built for marketers who care about high-quality pipeline, attribution accuracy, and campaign performance. Sequencer makes outbound conversion predictable: it unifies always-updated data, intent signals, and AI-powered copy so every campaign reaches the right lead, at the right time, with the right message.

Create your campaign
Web intent helps our sales team prioritize high-intent accounts engaging with our website, and reach out at the right moment.

Sequencer makes outbound conversion predictable

It unifies always-updated data, intent signals, and AI-powered copy so every campaign reaches the right lead, at the right time, with the right message.

Key values

Quality over quantity

Prioritize lead quality and conversion.

Right time, person, message

Orchestrate signals + data + AI copy for maximum impact.

Simplified stack

Centralized data + native sequencer = fewer tools, stronger attribution.

Capabilities

Track job changes
Track new hires
Track new hires
Track job changes

The most data-driven AI Copy in the market.

Imagine if your entire email was custom instead of just one field. Use Claygent and 150+ data providers craft messaging tailored to each lead.

Create your campaign
Key benefit: Outbound that feels 1:1 at scale.
Track new hires

Flexible reply flows

Custom, automated logic that adapts to how leads engage. Meet reps where they are, whether it be Slack or their inbox.

Create your campaign
Key benefit: Respond dynamically and keep more conversations alive.
Track new hires

Smartlead-level deliverability

Built-in warming, alias management, and domain rotation.

Create your campaign
Key benefit: Personalized campaigns land in the inbox, not spam.

Why choose us

Transform your lead conversion strategy with precision. Enjoy enhanced attribution with integrated data and sequencer capabilities, leading to clearer reporting.

Key values

Convert leads with precision

The right time, person, and message in every campaign.

Better attribution

Data + sequencer in one system makes reporting clean.

Less tool sprawl

Replace multiple point-solutions with one flexible GTM platform.