Build the data foundation to make any GTM idea possible

More complete and trustworthy data that improves the speed and quality of your GTM.

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Trusted by the world’s best GTM Ops and RevOps teams

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A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Orchestrate data from 150+ sources across your systems

Enrich inbound leads with data like company size, tech stack, job titles and intent signals, synced to your CRM from Clay’s data marketplace and AI research.

Get the data you need to go to market

Join firmographic, technographic, and contact data from Clay’s data marketplace with AI web research for any data points.

Instantly orchestrate data and actions

Normalize data, sync to your CRM or data warehouse, or trigger 3rd party actions directly to prospects to keep GTM teams on the same page.

Work across all your GTM systems

Clay’s 150+ integrations let teams act with speed and use the full context of 3rd and 1st party data about their prospects.

Unrivaled data fill rates & accuracy

Source and enrich accounts and contacts from Clay’s marketplace of 150+ data providers for the most complete and trustworthy GTM data.

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Source any GTM data imaginable

Go beyond basic firmographics for outbound targeting or AE call-prep. Anything your best reps manually research can be automatically pulled at scale.

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Score and assign accounts instantly

Territory plan, build prospect lists, and route leads by automatically enriching, qualifying, and assigning leads or accounts using any ICP parameters.

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Keep all your GTM data in sync

Orchestrate data across your CRM, data warehouse, marketing tools, and one-off lists, so the latest data is always at sellers’ fingertips.

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Case study

OpenAI

“No company can get by on one data enrichment provider, not even the best provider in the world. With Clay, we more than doubled our enrichment coverage from low 40% to high 80%.”

Keith James, OpenAI’s GTM Systems Lead

Read OpenAI case study
Case study

Coverflex

Coverflex mapped their true TAM by enriching and scoring 3 million companies with custom buying signals.

Read Coverflex case study
Case study

Anthropic

"Clay has changed how we handle RevOps. We're doing things we never thought possible, and our team can focus on what matters instead of data entry."

Read Anthropic case study
Case study

Rippling

"Clay has helped us operate at a level we never thought possible—streamlining processes, boosting engagement, and enabling experimentation like never before”

Read Rippling case study