The data foundation for any GTM workflow

Help your operations team power personalized outreach campaigns — with no manual effort.

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Trusted by more than 100,000 leading GTM teams of all sizes

Consolidate your enrichment tools for better data quality at lower costs

Our marketplace of 75+ integrations and our AI research agent can drastically improve your data foundation—and cut the time SDRs spend on manual work.

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Fill your CRM with deep, clean customer research

Get deep research on any customer, from contact information, firmographics, or any custom research query. Then, use it to craft the perfect outreach.

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Has this company ever acquired another company?
Who are the competitors of this company?
Is this company SOC-II compliant?
Is this company hiring right now?
How many offices does the company have & where?
What was the topic of this company’s most recent blog?
When did this company last raise money?
Does the company host videos on its website homepage?
Who are the investors of this company?
Does this company allow remote work?
Does the company mention CSV imports on their site?
Has this company ever acquired another company?
Who is the hiring manager for this open role?
Does this company allow remote work?
Does this company have a podcast?
What titles does this company sell to?
Who are happy customers listed as case studies?
What is the average pricing listed on their site?
What was the last podcast their CEO was on?
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visual graphic of Clay Waterfall that allows users to find contacts information across different data providers

Contact information

visual graphic of Clay enrichment panel to find recent news for each contact

Intent data

visual graphic of Clay modal and toggles to enrich companies' profiles with firmographic data

Firmographic data

Has this company ever acquired another company?
Who are the competitors of this company?
Is this company SOC-II compliant?
Is this company hiring right now?
How many offices does the company have & where?
What was the topic of this company’s most recent blog?
When did this company last raise money?
Does the company host videos on its website homepage?
Who are the investors of this company?
Does this company allow remote work?
several 3d blocks with different shapes and colours made out of clay
Does the company mention CSV imports on their site?
Has this company ever acquired another company?
Who is the hiring manager for this open role?
Does this company allow remote work?
Does this company have a podcast?
What titles does this company sell to?
Who are happy customers listed as case studies?
What is the average pricing listed on their site?
What was the last podcast their CEO was on?

Any data point on the internet

One flexible tool to build and manage all your GTM ideas.

Flexibility for any campaign

Program our core components (account/lead lists, data enrichment, and messaging) into end-to-end campaigns for any outreach use case.

Best data coverage

Clay consolidates 75+ major enrichment tools into one credit-based marketplace. Our waterfall enrichment feature helps you query multiple tools at once to find any data point.

One data cleanroom

Use Clay to access any enrichment tool and integrate with your CRM and email sending tool. Never deal with multiple contracts or points of security risk again.

AI research agent

Automate complex, creative, and manual SDR research with our AI research agent—just provide a list of domains and ask any question.

Program our components for any outreach use case

Once your data is solid, use it with our AI message writer to help generate personalized copy for any campaign: inbound, outbound, expansion, retention.

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Enrich & filter your inbound leads to reach the best prospects

When you have thousands of inbound leads, you need to quickly prioritize the best fits for your team. Enrich leads with contact info, firmographics, and more — then use AI to draft the perfect outreach. Get to your leads faster.

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Clay table visual graphic showing how users can automate outbound by importing contacts inside Clay and using Clay enrichments and AI messaging to scale outreach

Build lists, enrich, and message leads in seconds

Prospect target companies from scratch or import account lists. Find the right decision-makers, get their contact info, and do detailed research that helps you draft the perfect email with AI.

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Clay in your tech stack

With a CRM, Clay, and an email sending tool, you're ready to send any outreach campaign.

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Personalized Outbound

Clay in your team

We are the backend data enrichment and orchestration layer that sets up your sales team for success.

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A platform & people you can trust

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Trusted by more than 100,000 leading GTM teams of all sizes

What our customers say about us...

Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams.

Keith Jones
GTM Systems Lead, OpenAI

Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling.

Stevie Case
CRO, Vanta

Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before.

Adam Wall
Head of Sales Operations, Anthropic

Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects.

Davide Grieco
Director of Growth, Verkada

Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed.

Josh Kim
Head of Growth Programs, Notion

I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness.

David Bulmer
Sales Ops, Ramp

Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads each month. Clay helps us create accurate outreach that protects our brand as we outbound intelligently

Tommy Wang
Chief Business Officer, ClickUp

By using Clay, we are able to quickly get data on our target accounts and prospects from dozens of data sources, without spending a fortune. Our team is obsessed with Clay - we use it for data enrichment, cold outbound, and creating personalized messaging at scale. With Clay, our BDRs work smarter, not harder.

Ryan Narod
Head of Marketing, Mutiny

Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences.

Julien Reiman
Head of Sales, Baseten

Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing with paths for more upward career momentum.

Kris Rudegraap
CEO, Sendoso

Backed by enterprise-grade security

SOC 2

We adhere to SOC 2 standards for security. Request our SOC 2 at support@clay.com

GDPR

Go to market anywhere in the world — let us handle compliance with local laws.

CCPA

Support your customer base with opt out and DNC support.

ISO 27001 (coming soon)

Securely connect your CRM and other systems.

Clay in the press

Check out our recent industry shoutouts.

Learn with our resources

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

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