Go-to-market with Clay

Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

Best of the KILN

Thought Leadership

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How to validate cold outbound offers by finding message-market fit

Jun 7, 2024
Jun 7, 2024
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The best B2B mobile data providers of 2024 [with test results]

May 31, 2024
May 23, 2024
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How Clay uses Clay to automate inbound lead outreach at scale

Apr 25, 2024
Apr 25, 2024
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How we assessed our growth marketing bets at Clay

Apr 15, 2024
Apr 15, 2024
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Case Studies

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Sendoso's outbound automation journey with CEO Kris Rudeegraap

Feb 16, 2024
Mar 12, 2024
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Half the sales team, double the replies, 40% more meetings booked: lessons from Qrew

Oct 13, 2023
Mar 12, 2024
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How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

Oct 2, 2023
Mar 12, 2024
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How ServiceBell used Clay to book 30 meetings with 1 hour of work

Jul 28, 2023
Mar 12, 2024
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Outbound Plays

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Turn web visitors into leads with a warm outbound marketing play for B2B sales

Jun 7, 2024
Jun 6, 2024
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How to build the most targeted account lists possible

Apr 9, 2024
Apr 9, 2024
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Use web scraping to uplevel your data enrichment with Clay

Apr 4, 2024
Apr 4, 2024
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Track job changes to automate personalized outreach (using Champify’s integration with Clay)

Apr 4, 2024
Apr 4, 2024
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Other Topics

See other articles and topics covered by the zine.

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Turn web visitors into leads with a warm outbound marketing play for B2B sales

Learn how to turn web visitors into leads with a warm outbound marketing play designed for B2B sales companies.

Jun 7, 2024
Jun 6, 2024
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How to validate cold outbound offers by finding message-market fit

Go-to-market professionals can use a systematic methodology to improve the resonance of cold outbound offers. By creating an offer validation system, you can figure out if your message will ever break through.

Jun 7, 2024
Jun 7, 2024
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The best B2B mobile data providers of 2024 [with test results]

Finding the best mobile data provider for your outbound motion is essential for any sales team. You need to balance accurate coverage with cost, but that can be a challenge. This post walks through a head-to-head comparison of seven mobile data providers.

May 31, 2024
May 23, 2024
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How Clay uses Clay to automate inbound lead outreach at scale

Go-to-market teams know how crucial it is to reach out to inbound leads quickly, with messaging that resonates. Learn how to automate your inbound lead outreach process at scale.

Apr 25, 2024
Apr 25, 2024
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How we assessed our growth marketing bets at Clay

Learn how Clay uses a valuable Reforge framework to assess its growth bets.

Apr 15, 2024
Apr 15, 2024
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How to build a complete AI outbound sales funnel

Jacob Tuwiner of Sculpted has mastered the art of outbound sales using Clay and AI. In this post, he walks through the complete process of building your outbound funnel.

Apr 12, 2024
Apr 12, 2024
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How to build the most targeted account lists possible

Before Clay, building account lists was tedious and manual. Clay empowers you to build the lists of your dreams, and Jacob Tuwiner shows you how.

Apr 9, 2024
Apr 9, 2024
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Use web scraping to uplevel your data enrichment with Clay

Improve your data enrichment with an AI-enhanced, no-code web scraper. Web scraping allows you to personalize your cold outbound emails at scale.

Apr 4, 2024
Apr 4, 2024
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Track job changes to automate personalized outreach (using Champify’s integration with Clay)

Sales people know that people who just changed jobs make for great prospects. Now you can integrate Champify with Clay to automate personalized outreach.

Apr 4, 2024
Apr 4, 2024
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Worried about email provider rules changing? Just write like a human.

To make sure your cold outbound emails actually get delivered and read, do three essential things and make sure your messaging sounds like a human wrote it.

Apr 4, 2024
Apr 4, 2024
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Why good CRM data matters

Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.

Mar 26, 2024
Mar 27, 2024
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Clay hot takes: growth marketing and dating are basically the same

Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.

Mar 26, 2024
Mar 27, 2024
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Announcing Clay's outbound Templates

Learn about the evolution of templates to automate manual sales prospecting work...all the way up to today's solution, Clay Templates.

Mar 25, 2024
Mar 26, 2024
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Do more with your data with Clay’s post-data-provider approach

Clay is ushering in a world beyond giant data providers, in which GTM teams are empowered to be flexible, creative, and hyper-specific with all the data the internet has to offer.

Mar 20, 2024
Mar 20, 2024
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How Clay uses Clay: Converting trial users into customers with automated outreach

You know that effectively converting trial users into paying customers is critical for growth, but takes strategic outreach. Clay uses our own product to automate the process of tracking trial sign-ups and crafting personalized messaging for effective conversion!

Mar 11, 2024
Mar 12, 2024
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How to find warm intros on LinkedIn automatically with Clay

In this post, Eric Nowoslawski shows you how you can use Clay to harness your LinkedIn network for real warm intros, not empty connections.

Feb 22, 2024
Mar 12, 2024
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Sendoso's outbound automation journey with CEO Kris Rudeegraap

In this video, we interview Kris Rudeegraap, Co-Founder & CEO of Sendoso, on his outbound automation journey (and why he loves Clay!)

Feb 16, 2024
Mar 12, 2024
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Triple your coverage rates with waterfall data enrichment

Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.

Feb 8, 2024
Mar 12, 2024
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Wake the dead: turn stalled opportunities into won deals

You have tons of stalled opps in your CRM. Deals that didn't reach the finish line, meetings that didn't show, etc. The timing was off back then, but it could be better now. Clay can turn your raw CRM export into a fully personalized email campaign to get those dead deals back on the books.

Feb 8, 2024
Mar 12, 2024
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The best B2B email list providers of 2024 [with test results]

Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.

Feb 2, 2024
Mar 12, 2024
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Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

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