The Sales Kiln

Does using AI to write cold emails work? After sending close to a million cold emails using AI, we can confidently say yes — but only if you know how to do it right.

AI for sales isn’t a magic wand. To be successful with AI, you need to learn when to use it (hint: for chunks of emails, not full emails!) and how to prompt well. That’s what we’ll focus on in this guide.

We’ll cover:
• A framework for creating AI prompts for any use case you can dream up
• basic & advanced AI prompting frameworks
• 16+ case studies and prompt templates from our own experience

Our results speak for themselves: AI has saved our sales team hundreds of manual research hours—and doubled or tripled positive response rates. The time savings alone is worth the investment in the learning.

Sales teams have already used this guide to set up campaigns and land meetings in a matter of hours. With this guide, you can quickly get ahead of the curve and uplevel your outbound motion using AI.

Using AI for B2B lead generation can help you turn one person into your company’s entire lead generation engine—and get more responses and conversions than ever.

Sales and marketing teams invest huge amounts of time and money into B2B lead generation, or the process of finding and nurturing potential customers. Robust lead generation is a make-or-break skill for any business. In the AI era, there are no more excuses for wasting resources on mediocre research or outreach.

In this guide, we’re going to show you how to use AI-powered workflows to scale your most creative, effective outbound ideas. These core skills can help you land more customers, whether you’re a solo founder, sales team, or growth agency owner. 

We’ll cover topics including how to: 

• Understand B2B lead generation fundamentals
• Set up powerful AI lead generation software
• Build lead lists that fit your ideal customer profile with AI
• Enrich leads with detailed AI-powered insights
• Write personalized cold emails with AI
• Structure an AI lead generation team
• And more!

At Clay, we use AI lead generation to automate the process of finding leads, enriching them, and sending them personalized cold emails at scale. Using AI in our B2B lead generation process has helped 2-3x response rates and conversions across the 800k+ cold emails we sent each month.

Let’s get started—feel free to skip ahead to the sections that are most relevant to you!