List Building - The GTM with Clay Blog

The Automated Growth Plays Behind Clay’s Self-Serve and Enterprise Motions

Inside the always-on, automated plays Clay’s growth team uses to convert trials, rescue fading accounts, and open doors into top-tier accounts

Run your GTM workflows where your data lives

Orchestrate any GTM play in Clay Workflows

Make your ad spend efficient with targeted audiences and higher match rates

Clay Ads builds unlimited ad audiences, updates them dynamically as your data changes, and boosts match rates by enriching across multiple providers.

How First-Party Signals Become Your GTM Moat

Verkada's Cody Leovic explains why first-party data — CRM notes, replies, call transcripts — builds a GTM edge that rented signals can't match.

Continuously find every account in your TAM, at scale

Combine company, people, and job data in one natural language search. Track which accounts convert to pipeline. Find more prospects like your best customers with Lookalikes.

Build on Clay: Clay’s Product Roadmap with CEO Kareem Amin

Clay CEO Kareem Amin breaks down the shift to AI-driven GTM: data, infrastructure, and self-improving revenue engines. See what's shipping this summer.

Account Research Agents for always-on intelligence in Clay

Use agents for up-to-date account inteliigence to run expansion or re-engagement plays

Open-weight models are now available in Claygent

Use cost-effective open-weight models in Claygent for long-running tasks

Prospect more efficiently with MCP for Reps in AI tools

Reps call Ops-built functions and data from 200+ providers in one place using natural language

Behind the Scenes of Clay’s Marketing and Growth

Go behind the scenes of Clay’s $100M ARR growth with Bruno Estrella and Davide Grieco as they reveal the marketing and growth playbooks driving enterprise and self-serve success.

Build on Clay with API & CLI

Build on Clay from any coding agent, like Claude Code or Codex

Behind the scenes of Clay’s new homepage

Now, Clay is the infrastructure GTM engineers build on. Here's how we built our new homepage to tell that story.

The four layers of winning GTM infrastructure

Every winning GTM engineering system runs on four layers: data, orchestration, execution, and agents. Here's how the best teams build and compound them.

Run unlimited searches on Clay’s GTM data layer

Clay users can now build campaigns at any scale, instead of being limited to working across 50,000 records at a time. Audiences lets you run unlimited people and company searches without row limits, import millions of records from your CRM and data warehouse, and enrich them with first and third party data.

How Clay uses Clay from inside Claude and ChatGPT

Clay reps run their highest-leverage plays from Claude or ChatGPT. Behind every prompt is a Clay Function. Here are four we use every week.

So…what does growth actually do? SLG edition

Three growth leaders share the tactics, trade-offs, and organizational battles that come with doing growth at a sales-led company.

What AI native SDR teams are doing right now

We asked three leaders who are actively building and scaling SDR teams what's actually working and how they’re using AI to build pipeline.

How Clay turns closed lost deals into pipeline, product signals, and buyer intelligence

Learn how Clay's GTM team uses Clay to mine CRM data and Gong transcripts for re-engagement plays, product insights, and voice of customer feedback.

Clay MCP is now available in Codex

With Clay MCP, reps can self-serve data and ops-built workflows from Clay within Codex.

How Clay uses Clay for recruiting top talent

See how Clay's recruiting team finds, prioritizes, and reaches candidates using Clay.

Claygent Builder: The easiest way to build, test, and deploy GTM Agents

Build production-ready Claygents in natural language with Sculptor. Test on real data for free, track versions, and deploy once across every workflow. All inside Clay.

How Clay Uses Clay Ads: From $250 to $25 CPL

See how Clay uses its own Ads feature to cut LinkedIn CPL from $250 to $25 and unlock Meta with enriched CRM audiences. No manual uploads needed.

HG Insights Corporate Hierarchy: GTM Precision in Clay

Use HG Insights corporate hierarchy data in Clay to clean CRMs, map parent-child accounts, and trigger expansion plays. See how it works.

Sales GTM Engineering: How Clay Built the Role From Scratch

Learn what sales GTM engineering is, how it collapses SDR, AE, and SE roles into one, and how Clay built and hires for this high-leverage function. See how it works.

How to Automate Inbound Lead Outreach: The Clay Playbook

Learn how to automate inbound lead outreach with enrichment, scoring, and personalized sequences. See the exact Clay workflow that runs without manual work.

demandDrive Joins Clay’s Partner Ecosystem as an Official Clay Studio Partner

demandDrive joins Clay’s partner ecosystem to help B2B teams turn account intelligence into pipeline and revenue with GTM engineering and automation.

B2B Sales Prospecting: 15 Strategies to Drive More Conversions

Master B2B sales prospecting with 15 proven strategies covering ICP building, multi-channel outreach, and list hygiene. Build a pipeline that converts.

AI Sales Assistants: 11 Ways to Accelerate Your Outbound

Discover 11 ways AI sales assistants automate lead research, enrichment, and email personalization. See how top B2B teams use them to accelerate outbound.

The Three Laws of GTM: How to Win in the AI Era

The three laws of GTM explain why uniqueness, saturation, and iteration speed determine who wins. Learn how AI changes the rules and what to do about it.

Best Work Email Finders by Segment: SMB vs. Enterprise

We tested 12 email finders across 4,700+ contacts to find the best work emails by segment. See accuracy, cost, and coverage winners for SMB and enterprise.

How Clay Converts Trial Users Into Customers With Automated Outreach

See how Clay uses automated outreach to convert trial users into customers, with enrichment, lead scoring, and personalized HubSpot campaigns. Learn how.

Best Mobile Phone Data Providers for B2B Sales Teams

We tested 9,806 numbers across 10 B2B mobile phone data providers. See which wins on accuracy, coverage, and cost for NAMER, EMEA, and APAC.

How to Build a Complete AI Outbound Sales Funnel

Learn how to build a complete AI outbound sales funnel—from account scoring to personalized outreach—using Clay waterfalls and automation. See how it works.

How to Get More Customers Using Outbound Sales: A Complete Guide

Learn how outbound sales works, who it's right for, and how to build a strategy from prospecting to closing. Covers cold calling, email, and more.

How to Automate 6 Cold Email Campaigns in One Clay Workflow

Learn how to automate 6 cold email campaigns from a single Clay table — with enrichment, AI classification, and deduplication built in. See how it works.

How Clay Identifies Tier 1 Accounts: A Three-Score System

See how Clay identifies tier 1 accounts using a three-score system: fit, engagement, and contract value. Learn how sales and marketing align on the same priorities.

Lead Scoring in Clay: A Step-by-Step Formula Guide

Learn how to build lead scoring formulas in Clay to prioritize your ICP leads by employee count, job postings, and more. See how it works.

How to Validate Cold Outbound Offers and Find Message-Market Fit

Learn how to validate cold outbound offers by finding message-market fit — from breaking down your value prop to testing with a phased email approach. See how it works.

Troubleshooting Outbound Sales and Prospecting: A Comprehensive Guide

Fix broken outbound sales campaigns with this guide. Diagnose open and reply rates, reduce no-shows, qualify prospects with MEDDIC, and optimize what's working.

Bulk Enrichment: Enrich Millions of CRM Records in Clay

Bulk enrichment lets Enterprise teams enrich millions of Salesforce records with firmographics, tech stack, and AI research — then write results back automatically.

Clay Templates: Automate, Customize, and Replicate Any GTM Workflow

Clay Templates let you replicate full GTM workflows in hours, not days. Automate prospecting from data scraping to AI messaging, free and fully customizable.

How to Optimize Your Credit Usage in Clay

Learn how to optimize your credit usage in Clay with conditional formulas, Clearbit waterfall lookups, and smarter enrichment workflows. Save credits fast.

AI for sales prospecting

AI sales prospecting can 2–3x your reply rates. Get the exact AI prompts, prospecting tools, and cold-email frameworks top B2B teams use to find and reach buyers at scale.

The Reverse Demo: How Clay Replaced Traditional B2B Sales Demos

A reverse demo lets prospects solve real problems live, guided by your rep. Learn how Clay used 100+ sessions to boost conversion, retention, and product quality.

Data Waterfalls: How to Maximize Contact Coverage with Clay

Data waterfalls query multiple providers in sequence so you only pay for matches. See how Clay pushes coverage from 30% to 80%+ without annual contracts.

How Clay Runs ABM Campaigns: A Step-by-Step Playbook

See how Clay runs ABM campaigns — scoring 300 accounts, personalizing mailers and landing pages, and automating SDR follow-up. Learn how.

How We Built Clay's GTM Engineering Function

See how Clay built its GTM engineering function with sprint-based delivery, founder-level reporting, and full sales automation. A practical inside look.

Best Personal Email Finder Tools: Tested and Ranked

We tested 5 personal email finder tools across 2,354 prospects. See accuracy, coverage, and pricing data — plus the waterfall order that hit 79% coverage.

How to Use OpenAI to Write Cold Emails from Scratch with Clay

Learn how to use OpenAI to write personalized cold emails at scale with Clay. Set up the integration, craft better prompts, and boost deliverability.

How to Run a Personalized Demo Play at Scale with Clay

Learn how to automate a personalized demo play using Clay, Claygent, and AI enrichment to build custom mockups at scale. See how it works.

Automated Slide Deck Creation: How Clay Builds QBRs from Your Data

Clay's automated slide deck creation pulls from Snowflake, Salesforce, and Gong to build QBRs in minutes. Save 90+ hours per quarter. See how it works.

HG Insights + Clay: B2B Technographic and Firmographic Data

HG Insights surfaces deep technographic and firmographic data from billions of documents. Use it in Clay workflows to enrich accounts and power GTM. See how it works.

B2B Cold Email Deliverability: 21 Best Practices

Master B2B cold email deliverability with 21 proven best practices: domain setup, inbox warmup, authentication, and copy tips that keep you out of spam. Learn how.

Basics of Google Search Operators: A Practical Guide

Learn the basics of Google Search Operators and how to use them in Clay for prospecting, list building, and company research. See how it works.

AI Lead Generation: The Complete B2B Guide

The complete guide to AI lead generation: the best AI tools and software, list-building and enrichment workflows, and personalized outreach that scales. Backed by 800k+ cold emails/month at Clay

Clay MCP: Ops-built workflows, consumable by reps

How to Manage and Enrich Inbound Leads Automatically

Learn how to manage and enrich inbound leads automatically using a four-phase workflow that scores, segments, and triggers outreach from one email. See how it works.

GTM Alpha: How Winning Teams Build a Competitive Edge

GTM alpha is the edge winning teams build with unique data and signal-based plays. Learn how to find hidden signals, run better plays, and outpace competitors.

Why Good CRM Data Matters and How Clay Helps

Poor CRM data kills outreach. Learn why CRM data coverage fails and how Clay's waterfall enrichment lifts coverage rates from 20% to 80%. See how it works.

How to Use Formulas in Clay: AI Generator and Manual Entry

Learn how to use formulas in Clay with the AI Formula Generator or manual entry. Transform and clean your data faster. See how it works.

GTM Engineering: What It Is, How It Works, and How to Hire

GTM engineering turns ops teams into revenue builders using AI and automation. Learn what GTM engineers do, how to structure the role, and how to hire one.

Formulas in Clay: A Beginner's Intro for Non-Engineers

Learn how to use formulas in Clay without coding. This intro covers conditional statements, combining columns, and auto-qualifying leads. Start in 30 minutes.

How Clay Uses Clay for SEO and AEO: 3 Systems That Scale

See how Clay uses Clay for SEO and AEO: automated content refresh, video-to-page conversion, and a custom AI visibility dashboard. Learn how.

Turn Web Visitors into Leads: A Warm Outbound Play for B2B Sales

Learn how to turn web visitors into leads using a warm outbound play for B2B sales — with RB2B, Clay, and Lemlist. See how it works.

How to Use Web Scraping to Enrich Your Data with Clay

Learn how to use web scraping to enrich your data without code. Clay's Claygent answers deep GTM research questions at scale. See how it works.

How to Create a Sales Prospect List in Minutes

Learn how to create your own sales prospect list in minutes using Clay. Pull from 40+ sources, enrich with ICP data, and export to your CRM. See how it works.

Best B2B Email List Providers: Tested and Ranked (2026)

We tested 8 B2B email list providers head-to-head. See accuracy results, per-email pricing, and how to waterfall providers for maximum coverage.

Outbound Sales Automation: How to 10x Pipeline Without More SDRs

Learn how outbound sales automation replaces manual SDR work, cuts cost per email by 100x, and scales pipeline without growing headcount. See how it works.

The Wake the Dead Play: Reactivate Closed-Lost Deals with Clay

The wake the dead play uses Clay + ChatGPT to send automated, personalized emails to closed-lost prospects. Restart stalled deals in a few steps. Learn how.

Three Tips to Guarantee Email Deliverability for Cold Outbound

Split volume, verify contacts, and personalize copy to guarantee email deliverability for cold outbound. Three actionable tips that keep you out of spam.

How Clay Uses Clay for Customer Support: 3 Real Workflows

See how Clay's customer support team uses Clay to enrich Intercom tickets, automate QA, and draft help articles. Real workflows, real results.

B2B Cold Email Copywriting: The Complete Guide

Master B2B cold email copywriting with proven templates, a research framework, and a checklist used to send 800k+ emails a month. Start writing emails that get replies.

Introducing Clay Functions

Build Your GTM Logic Once, Apply It Everywhere

Clay and Apollo Integration: Enrichment, Sequencing, and More

The Clay and Apollo integration unlocks 5X faster enrichment and direct sequencer API access. See how joint customers go from data to booked meetings.

The Many Lives of Spreadsheets: A History and What Comes Next

Explore the many lives of spreadsheets — from VisiCalc in 1979 to self-filling automation tools today. See how the no-code vision keeps evolving.

AI recruiting strategies

Learn our top AI recruiting workflows to help you identify, research, and reach out to qualified candidates for open roles. AI can eliminate manual work and help you reach out to—and land—better employees for your clients.

How to Hire a GTM Engineer: The Complete Guide

Learn how to hire a GTM engineer: when to make the hire, what skills to screen for, red flags to avoid, and where to find the best candidates. See how it works.

Inside Clay's GTM Engineering Lab: Plays, Principles, and Automation

See how Clay's GTM engineering lab turns internal problems into revenue plays using AI, automation, and data-driven principles. Learn how it works.

How to Build the Most Targeted Account Lists Possible

Generic tools leave bad-fit companies in your account list. Learn how to build targeted account lists using AI enrichment and real workflow examples in Clay.

Personalized Direct Mail at Scale: The Gifting Play with Clay

Learn how to run personalized direct mail campaigns using Clay — validate contacts, generate AI gift copy, and export to email. See how it works.

How to Set Up Your Full Inbound Sales Process on Clay

Learn how to set up your full inbound sales process on Clay — enrich leads, tag MQLs, and automate email campaigns from form to demo. See how it works.

AI-Enabled GTM for Private Equity: The Value Creation Playbook

Learn how AI-enabled GTM for private equity drives value creation across portfolios—from data quality to agentic workflows. See how it works.

Do More With Your Data: Clay's Post-Data-Provider Approach

Clay's post-data-provider approach combines 150+ providers, waterfall enrichment, and AI scraping to maximize data coverage. See how it works.

Google Maps Lead Generation for Niche Local Businesses

Learn how to use Google Maps lead generation to find niche local businesses, enrich owner contacts, and send personalized outreach at scale with Clay.

24 AI Email Personalization Examples for Cold Outreach (With Prompts)

Get 24 AI email personalization examples for cold outreach, with ChatGPT prompts you can run at scale in Clay. Learn how to write emails that actually convert.

How to Ace Your Follow-Ups: A Practical Sales Guide

Learn how to ace your follow-ups with value-driven outreach, personalization tips, multi-channel tactics, and automation tools that keep deals moving. See how it works.

How to Prioritize Your Waitlist with Lead Enrichment

Learn how to prioritize your waitlist using lead enrichment. Turn raw signups into qualified leads by company, title, and role — no long forms needed. See how.

B2B Cold Email Templates: Frameworks That Get Replies

Learn how to write B2B cold email templates that convert with a proven 5-part framework, follow-up strategy, and real examples. See how it works.

Audiences: now in Enterprise beta

Clay Audiences unifies your CRM, product data, and intent signals into one layer — so reps and agents can run precise, personalized GTM plays at scale.

The thinking behind our new pricing: our internal memo

Clay pricing memo: INTERNAL

Introducing Clay’s new pricing

Today, we’re launching a pricing update that reduces data costs, and simplifies and improves the value of our plans. Our goal is to have Clay be your default tool for GTM Engineering.

Clay partners with Lusha and Beauhurst to expand European data coverage

Lusha adds lookalike prospecting, contact enrichment, and signals in EMEA. Beauhurst adds private funding and corporate structure data in the UK and Germany.

Source your precise TAM from lookalikes you can trust with Ocean.io and Clay

Clay + Ocean now enable preview-based B2B lookalike discovery. Preview leads before committing credits and expand your TAM with greater precision.

Clay doubles down on supporting European GTM teams

Clay's waterfall enrichment delivers 2–3x more mobile phone coverage than leading solo providers across Europe. Plus new data partnerships, a London office, and timezone-aligned support.

In Nigeria, she built a life where money wouldn’t decide

Clay blog | In Nigeria, she built a life where money wouldn’t decide

Sculptor Analyst Mode: Turning Context-Rich Data Into Actionable GTM Insights

Gather business intelligence and share documents of this analysis directly from Sculptor

In a place where girls often choose between career or marriage, she carved her own path

Javeria Shah won the Clay Cup 2025 despite being denied a US visa and competing remotely from Pakistan. Learn how she transitioned from electronics engineering into GTM engineering and built her own business.