Today, we're making our biggest commitment to Europe yet: a London office, new data partnerships, and expanded support for European timezones.
Our European customers run some of the best GTM motions in the world. We've seen firsthand the creativity of companies like Mistral AI, Lovable, ElevenLabs, Legora, Sana, and Terrapinn, as well as European teams at Verkada and Intercom.
Europe demands a country-by-country approach: the providers and playbooks that work in the UK may not translate to France or Germany. This presents a structural challenge, where teams often struggle to stitch together regional data solutions and operate with incomplete data.
Winning teams respond by getting creative — building regional waterfalls, using first-party signals, and finding creative ways to personalize their targeting and outreach beyond standard databases. We make sure these teams have the GTM infrastructure that matches their goals, so they can better find and reach the customers that need them.
“What I love about Clay is how easily you can test something new at a small scale, validate what works, then scale it as big as you want,” said Ludvig Widmark, AIOps at Lovable, who uses Clay to accelerate Lovable’s extraordinary growth.
The truth is, we've actually been in Europe for a while. We have thousands of customers across the region, tens of thousands of active community members, and dozens of events every month. This office is our commitment to showing up for the community that has consistently shown up for us.
Why growing in Europe requires a unique approach
Growing a business in Europe means building a country-specific GTM playbook, and the work compounds as you move across borders.
Different countries require different data strategies and tech stacks. Relying on just one provider results in low coverage rates: using a single mobile phone provider, for example, results in only 30-50% usable numbers on average. Buying custom providers per region is expensive and slow, with procurement often taking months per vendor — and that's before you've built account scores, assigned books of business, or created coverage models. Every new market requires starting that process over again.
Winning teams address this with regional data solutions, building waterfalls that route through the best provider by country rather than relying on a single source. They also go further with AI-powered research to find rich, detailed context about companies’ needs, including information that databases don't carry and that would take human researchers significant time to find manually.
"Each country has different GTM playbooks," says Cody Leovic, Verkada's EMEA GTM lead. "Clay speeds up your ramp period in a new country by allowing you to test quickly, adapt your strategy to local nuances, and avoid the SaaS bloat of single-point solutions for each region."
Clay's GTM infrastructure for Europe
Every piece of Clay's infrastructure maps to something European GTM teams told us they were missing.
Waterfall enrichment gives teams access to the best regional data providers, doubling coverage rates
In an independent analysis of 5,006 leads across DACH, BENELUX, Nordics, Central Europe, and Western Europe, completed by The Kiln, one of our Solutions Partners, we compared Clay's waterfall enrichment vs. the leading solo providers for mobile phone data.
On average, Clay delivers 2–3x more coverage than the best regional competitor across every region tested. In Finland, for example, Clay achieved 92% usability for mobile phones compared to the best single provider at 59%.
Our waterfall architecture makes this possible. Clay's waterfall for this test routed through Forager, Prospeo, Wiza, SMARTe, Datagma, and ContactOut. You can configure your waterfall for the best provider by country and data type.
Clay's AI agent helps teams do deep web research, qualification, and copywriting
When standard data providers have weaker European coverage, AI-powered web research becomes essential for GTM and RevOps teams.
With Clay, teams can programmatically do deep web research — finding, for example, whether a company has localized websites in multiple European languages, VAT registration across several European countries indicating active cross-border sales, or European sustainability certifications.
Instead of targeting "all SaaS companies in Germany," for example, teams can search for German companies with growing engineering teams and a specific technology stack.
“Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools,” said Francesca Pavan, Director of Demand Generation at Legora. “Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns."
Claygent can…
- Navigate multi-language sources. Research prospects across German, French, Dutch, Italian, Spanish, and Nordic language websites without requiring separate tools or manual translation.
- Answer specific research questions at scale. Clay’s AI agents can collect qualitative and unstructured data points, such as if a company is B2B or B2C, or has negative G2 reviews at scale. "Reps used to spend hours validating account information because they couldn’t trust the data. With Clay, reps are much more confident in our CRM data. That changes everything about how you scale a GTM team," said Fredrika Hillstrom, GTM Operations at Sana.
- Extract contextual buying signals. Many customers use real-time signals to identify ICPs engaging with their content on social platforms, enriching the contact, and coordinating personalized outreach from the account rep. These signals are critical for European enterprise sales, but don't exist in standard firmographic data.
"Clay transformed how we source, enrich and act on data," Sharon Roessen, Chief Operating Officer, from Terrapinn explained. "Having the ability to define what really matters in an ICP and deliver high-quality lists in minutes has driven both stronger revenue outcomes and significantly lower acquisition costs for our teams.”
Sellers can easily complete GTM research within ChatGPT and Claude
Clay now works directly inside ChatGPT and Claude, letting GTM teams enrich contacts, research accounts, and build lists without leaving their AI workspace. Teams can ask Claude to "find 50 fintech companies in London hiring for RevOps roles" and get back enriched data ready for outreach—combining conversational AI with Clay's data infrastructure.
Teams benefit from our expanded European data partnerships
To deliver world-class coverage across European markets, we've established new partnerships and expanded existing ones with providers who specialize in regional data quality:
We've integrated Lusha, a proven data vendor with a strong track record for high-quality people data globally, with a strong focus in Europe.
Beauhurst brings deep, verified company, funding, strategic and network data, delivering up to 450 signals for every UK and German private company.
Dealfront, a European market leader, combines website visitor tracking with company intelligence and contact data—critical for intent-driven outbound in Europe.
We've also expanded our partnership with Openmart, extending their coverage of local businesses beyond the US to include 7.2M businesses across all of Western Europe.
Together, these partnerships help Clay's waterfall enrichment deliver the regional depth European GTM teams need.
Investing in our European Clay community
Clay is continuously investing in a vibrant local community of Clay members, who are already doing great work in Europe. The GTM engineers in Clay Clubs from Amsterdam to Zurich are sharing regional best practices, provider recommendations, and workflow templates optimized for European markets.
What's included when you use Clay
- 193M+ European contacts across our provider network
- 45M+ European companies with enriched firmographic data
- 80M+ corporate legal entities for building account hierarchies
- 83% European mobile phone usability rate (name-matched, verified active)
- 81% European work email find rate (employment checked and catch-all verified)
- Multi-provider routing optimized by country and data type
- Infrastructure that helps you to meet your GDPR requirements by allowing you to control your data, select your enrichment providers, and, in specified markets, integrate with do not call lists
- Claygent AI research with multi-language capability
- Expanding support team providing dedicated, timezone-aligned coverage for Europe
- European data provider integrations with 150+ global providers
Ready to build your European GTM motion?
If you're expanding into European markets or already operating across European regions, we want to provide the data infrastructure to scale without compromising on coverage or quality.
Today, we're making our biggest commitment to Europe yet: a London office, new data partnerships, and expanded support for European timezones.
Our European customers run some of the best GTM motions in the world. We've seen firsthand the creativity of companies like Mistral AI, Lovable, ElevenLabs, Legora, Sana, and Terrapinn, as well as European teams at Verkada and Intercom.
Europe demands a country-by-country approach: the providers and playbooks that work in the UK may not translate to France or Germany. This presents a structural challenge, where teams often struggle to stitch together regional data solutions and operate with incomplete data.
Winning teams respond by getting creative — building regional waterfalls, using first-party signals, and finding creative ways to personalize their targeting and outreach beyond standard databases. We make sure these teams have the GTM infrastructure that matches their goals, so they can better find and reach the customers that need them.
“What I love about Clay is how easily you can test something new at a small scale, validate what works, then scale it as big as you want,” said Ludvig Widmark, AIOps at Lovable, who uses Clay to accelerate Lovable’s extraordinary growth.
The truth is, we've actually been in Europe for a while. We have thousands of customers across the region, tens of thousands of active community members, and dozens of events every month. This office is our commitment to showing up for the community that has consistently shown up for us.
Why growing in Europe requires a unique approach
Growing a business in Europe means building a country-specific GTM playbook, and the work compounds as you move across borders.
Different countries require different data strategies and tech stacks. Relying on just one provider results in low coverage rates: using a single mobile phone provider, for example, results in only 30-50% usable numbers on average. Buying custom providers per region is expensive and slow, with procurement often taking months per vendor — and that's before you've built account scores, assigned books of business, or created coverage models. Every new market requires starting that process over again.
Winning teams address this with regional data solutions, building waterfalls that route through the best provider by country rather than relying on a single source. They also go further with AI-powered research to find rich, detailed context about companies’ needs, including information that databases don't carry and that would take human researchers significant time to find manually.
"Each country has different GTM playbooks," says Cody Leovic, Verkada's EMEA GTM lead. "Clay speeds up your ramp period in a new country by allowing you to test quickly, adapt your strategy to local nuances, and avoid the SaaS bloat of single-point solutions for each region."
Clay's GTM infrastructure for Europe
Every piece of Clay's infrastructure maps to something European GTM teams told us they were missing.
Waterfall enrichment gives teams access to the best regional data providers, doubling coverage rates
In an independent analysis of 5,006 leads across DACH, BENELUX, Nordics, Central Europe, and Western Europe, completed by The Kiln, one of our Solutions Partners, we compared Clay's waterfall enrichment vs. the leading solo providers for mobile phone data.
On average, Clay delivers 2–3x more coverage than the best regional competitor across every region tested. In Finland, for example, Clay achieved 92% usability for mobile phones compared to the best single provider at 59%.
Our waterfall architecture makes this possible. Clay's waterfall for this test routed through Forager, Prospeo, Wiza, SMARTe, Datagma, and ContactOut. You can configure your waterfall for the best provider by country and data type.
Clay's AI agent helps teams do deep web research, qualification, and copywriting
When standard data providers have weaker European coverage, AI-powered web research becomes essential for GTM and RevOps teams.
With Clay, teams can programmatically do deep web research — finding, for example, whether a company has localized websites in multiple European languages, VAT registration across several European countries indicating active cross-border sales, or European sustainability certifications.
Instead of targeting "all SaaS companies in Germany," for example, teams can search for German companies with growing engineering teams and a specific technology stack.
“Our most successful campaigns are built on data that doesn’t exist in off-the-shelf tools,” said Francesca Pavan, Director of Demand Generation at Legora. “Clay helps us find those signals — and transform ambitious ideas into executable, high-performing campaigns."
Claygent can…
- Navigate multi-language sources. Research prospects across German, French, Dutch, Italian, Spanish, and Nordic language websites without requiring separate tools or manual translation.
- Answer specific research questions at scale. Clay’s AI agents can collect qualitative and unstructured data points, such as if a company is B2B or B2C, or has negative G2 reviews at scale. "Reps used to spend hours validating account information because they couldn’t trust the data. With Clay, reps are much more confident in our CRM data. That changes everything about how you scale a GTM team," said Fredrika Hillstrom, GTM Operations at Sana.
- Extract contextual buying signals. Many customers use real-time signals to identify ICPs engaging with their content on social platforms, enriching the contact, and coordinating personalized outreach from the account rep. These signals are critical for European enterprise sales, but don't exist in standard firmographic data.
"Clay transformed how we source, enrich and act on data," Sharon Roessen, Chief Operating Officer, from Terrapinn explained. "Having the ability to define what really matters in an ICP and deliver high-quality lists in minutes has driven both stronger revenue outcomes and significantly lower acquisition costs for our teams.”
Sellers can easily complete GTM research within ChatGPT and Claude
Clay now works directly inside ChatGPT and Claude, letting GTM teams enrich contacts, research accounts, and build lists without leaving their AI workspace. Teams can ask Claude to "find 50 fintech companies in London hiring for RevOps roles" and get back enriched data ready for outreach—combining conversational AI with Clay's data infrastructure.
Teams benefit from our expanded European data partnerships
To deliver world-class coverage across European markets, we've established new partnerships and expanded existing ones with providers who specialize in regional data quality:
We've integrated Lusha, a proven data vendor with a strong track record for high-quality people data globally, with a strong focus in Europe.
Beauhurst brings deep, verified company, funding, strategic and network data, delivering up to 450 signals for every UK and German private company.
Dealfront, a European market leader, combines website visitor tracking with company intelligence and contact data—critical for intent-driven outbound in Europe.
We've also expanded our partnership with Openmart, extending their coverage of local businesses beyond the US to include 7.2M businesses across all of Western Europe.
Together, these partnerships help Clay's waterfall enrichment deliver the regional depth European GTM teams need.
Investing in our European Clay community
Clay is continuously investing in a vibrant local community of Clay members, who are already doing great work in Europe. The GTM engineers in Clay Clubs from Amsterdam to Zurich are sharing regional best practices, provider recommendations, and workflow templates optimized for European markets.
What's included when you use Clay
- 193M+ European contacts across our provider network
- 45M+ European companies with enriched firmographic data
- 80M+ corporate legal entities for building account hierarchies
- 83% European mobile phone usability rate (name-matched, verified active)
- 81% European work email find rate (employment checked and catch-all verified)
- Multi-provider routing optimized by country and data type
- Infrastructure that helps you to meet your GDPR requirements by allowing you to control your data, select your enrichment providers, and, in specified markets, integrate with do not call lists
- Claygent AI research with multi-language capability
- Expanding support team providing dedicated, timezone-aligned coverage for Europe
- European data provider integrations with 150+ global providers
Ready to build your European GTM motion?
If you're expanding into European markets or already operating across European regions, we want to provide the data infrastructure to scale without compromising on coverage or quality.
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