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BOSTON, MA — May 5, 2026 — demandDrive, a leading provider of outsourced sales, marketing, and revenue operations services for B2B companies, today announced it has joined Clay’s Solutions Partner Program as an official Clay Studio Partner. The designation, featured on Clay’s Partner Directory, recognizes demandDrive’s deep expertise in implementing and operationalizing Clay’s platform to drive measurable go-to-market results.
Recently valued at $5 billion and having just crossed the $100 million ARR milestone, Clay is transforming how modern GTM teams source data, automate research, and execute outreach at scale. Now powering the growth engines for tech leaders like OpenAI, Anthropic, and Canva, its platform combines access to over 150 data providers with AI-powered enrichment and workflow automation, giving revenue teams the infrastructure to personalize prospecting, score leads, and orchestrate multi-channel campaigns from a single workspace.
As a Clay Studio Partner, demandDrive pairs Clay’s powerful platform capabilities with the hands-on GTM engineering, sales, marketing, and RevOps expertise required to turn that technology into real pipeline and revenue impact.
From Experiment to Enterprise in Under Two Years
demandDrive’s relationship with Clay began in 2024, when VP of RevOps & GTM Strategy Noah Burkholz started testing Clay’s capabilities across prospecting workflows. What started as a small experiment quickly delivered outsized results: automated research deployed for the company’s manufacturing division produced immediate efficiency gains, and the team began weaving Clay into additional programs across the business.
By late 2025, demandDrive had upgraded to Clay Enterprise. By January 2026, Clay had represented millions of dollars in ROI across the business.
“We’ve seen every tool and every ‘revolution’ in sales tech over the past 15 years. Clay is different,” said Lindsay Frey, Co-Founder and CEO at demandDrive. “This isn’t a vendor relationship; it’s a partnership firing on all cylinders. We were immediately on the same page: moving the needle matters, ROI matters. We knew right then we were with our people.”
What the Partnership Means for B2B Teams
Clay’s full value is unlocked fastest when it’s implemented by people who know what great sales execution looks like. With 15 years of experience building and running successful campaigns across B2B SaaS, cybersecurity, healthcare, and manufacturing, demandDrive brings the strategic context that turns Clay workflows into revenue-generating systems.
As a Clay Studio Partner, demandDrive delivers:
- Elite "GTM Engineering as a Service" to build the underlying architecture that scales your revenue engine
- Access to proprietary demandDrive playbooks, including advanced multi-channel ABM strategies using Clay Ads
- Automated research workflows that save hours per rep per day
- Intelligent lead scoring and automated follow-up paths
- A scalable Clay foundation integrated with CRMs, sequencers, and other GTM tools
- End-to-end program design and execution, from Clay architecture through outsourced SDR and marketing teams
For teams that need capacity beyond implementation, demandDrive also offers full sales development outsourcing, meaning companies can go from optimizing their tech stack to filling their pipeline without bringing in a second agency or launching a separate hiring process.
A Shared Philosophy: Results Over Flash
Both demandDrive and Clay share a belief that the best GTM solution isn’t always the most complex one. While demandDrive has built sophisticated agentic workflows with Clay, the team has found that some of the simplest, least flashy implementations have produced the most transformative ROI.
“The partners who drive the most impact for their clients aren’t always building the flashiest workflows. They’re the ones focused on what actually moves the needle,” said Nancy Mottice, Head of GTM Partnerships at of Clay. “demandDrive gets that. They bring real sales expertise to the table, and that’s exactly the kind of partner our customers need to unlock Clay’s full potential.”
About demandDrive
demandDrive is a GTM agency that helps B2B companies accelerate growth through outsourced sales, marketing, and revenue operations programs. With 15 years of experience across industries including SaaS, cybersecurity, healthcare, and manufacturing, demandDrive designs and executes custom GTM programs that deliver measurable pipeline and revenue outcomes. Services span inbound and outbound sales development, digital marketing, ABM, website design, CRM architecture, GTM engineering, and AI tool implementation. Learn more at Certified Clay Services Agency - demandDrive.
About Clay
Clay is a GTM platform that gives revenue teams access to unique data, plus the ability to act on it. By combining over 150 data providers, AI-powered research agents, and workflow automation in a single workspace, Clay enables teams to automate prospecting, enrich CRM data, and build personalized outreach at scale. As of January 2026, Clay hit a $5 Billion valuation (up from $3.1B in August 2025) and officially crossed the $100M ARR milestone in record time. They are currently powering the growth engines for companies like OpenAI, Anthropic, and Canva. Clay’s Solutions Partner Program connects businesses with certified agencies and consultancies that help them unlock the platform’s full potential. Learn more at clay.com.
Fireside Chat (Full Transcript)
Lindsay Frey:
I feel like sometimes I’m sitting there and clients are like, “So what about AI?” And they don’t really even know what that means, but they feel like they need to ask. They don’t really think about what is the specific problem I’m trying to solve with AI. They start with the tools instead of the problem and the objective.
Nancy Mottice:
So, you co-founded demandDrive. You’ve been running it for 15-plus years. Scary to say.
Lindsay Frey:
Yes, 15 years. So my business partner and I started back in 2011 when the world was so different as it related to SDR. We provided outsourced SDR teams and programs for B2B tech companies, and we had a lot of success over those 15 years. Around 2020, post-COVID, we wanted to expand our end market expertise. We saw a lot of opportunity in manufacturing and healthcare. The SDR world has changed so quickly—what was true even six months ago is different now. If you don’t stay current and adopt the right tools and processes, you’re going to fall behind really fast.
Nancy Mottice:
What has changed the most?
Lindsay Frey:
In the past, if you wanted more pipeline, you’d add more headcount. You’d hire more reps, more AEs. That was the model. Now it’s shifted from adding more people to getting the best people orchestrating the right tools to drive the most effective outcomes. What we talk to clients about is how to get the best people, the best trained, using the best tools. That’s sort of the ideal state. People still want to work with people they trust, who bring the right insights and recommendations, and who are using the right tools behind the scenes.
Nancy Mottice:
How did you first find Clay? And when did it start to make sense to work together more closely?
Lindsay Frey:
I have to hand it to my team—they really pushed it. They were like, “You have to look at Clay.” And I was like, is this another AI tool I need to add? But my Head of RevOps, Noah, came to me with really specific use cases. He broke it down simply, and I said, alright, let’s go for it. We implemented Clay about five or six months ago and used it for a few targeted use cases right away to help our team move faster and do more.
Nancy Mottice:
What are some examples?
Lindsay Frey:
We had a client where our inside sales team was calling into large multifamily housing properties, which required a ton of manual research. It was really nuanced—you couldn’t just pull it from a data tool. Noah built workflows in Clay that reduced three to five minutes of research per account down to about three seconds. That completely changed productivity.
Another example was with a manufacturing-focused company we acquired. Their research team was doing extremely manual work—Google searches, copy-pasting into spreadsheets. We automated almost all of that. Now the team is faster and their jobs are more enjoyable. They’re spending time on higher-value work.
Nancy Mottice:
Yeah, it really changes how people spend their time.
Lindsay Frey:
Exactly. Most people want to learn these tools. There’s some intimidation, but we tell our team: embrace it. Hold on to what’s made us successful, but evolve or you’ll be left behind.
Nancy Mottice:
Where do you see companies get this wrong?
Lindsay Frey:
The number one mistake is implementing AI without defining the problem. They start with tools instead of objectives. We often see companies with tons of tools they don’t use. They’re overspending. Instead, they should focus on their top three challenges and build use cases around those, then layer in tools that solve those problems.
Nancy Mottice:
There’s definitely been a lot of tool sprawl.
Lindsay Frey:
Exactly. What makes demandDrive unique is that we’re a full-funnel GTM agency. We bridge RevOps, sales, and marketing. These functions need to work in orchestration. The tools are the glue—but if only one team is using them, it’s disjointed and ineffective.
Nancy Mottice:
What are you seeing in industries like manufacturing?
Lindsay Frey:
Manufacturing is still very relationship-driven. They think in terms of hiring more salespeople and being in the field. But there’s growing awareness—they’re starting to realize that if they don’t modernize their CRM and tech stack, they’ll fall behind. The key is not replacing people, but making them more effective.
Nancy Mottice:
And healthcare?
Lindsay Frey:
Healthcare has additional complexity—security, compliance, HIPAA. There’s more hesitation because of data concerns. But ultimately, every industry wants the same thing: growth, revenue, new customers. It’s just a matter of where they are in adoption.
Nancy Mottice:
You’re actually one of the only partners who has fully invested in Clay Enterprise internally as well. How has that been?
Lindsay Frey:
It’s been incredible. Being a customer ourselves gives us visibility into how powerful Clay is. I can see the impact across the organization, even if I’m not in the weeds every day.
Nancy Mottice:
Looking ahead—what are you most excited about?
Lindsay Frey:
I’m excited about how accessible these tools are becoming. People without technical backgrounds can now build really powerful workflows. That’s going to transform businesses. There’s going to be a lot of education and adoption, but it’s exciting to see individuals embrace it and use it in their day-to-day work.
Nancy Mottice:
Makes it more fun too.
Lindsay Frey:
Definitely.
Nancy Mottice:
Lindsay, thank you so much for joining.
Lindsay Frey:
Thanks so much for having me.
BOSTON, MA — May 5, 2026 — demandDrive, a leading provider of outsourced sales, marketing, and revenue operations services for B2B companies, today announced it has joined Clay’s Solutions Partner Program as an official Clay Studio Partner. The designation, featured on Clay’s Partner Directory, recognizes demandDrive’s deep expertise in implementing and operationalizing Clay’s platform to drive measurable go-to-market results.
Recently valued at $5 billion and having just crossed the $100 million ARR milestone, Clay is transforming how modern GTM teams source data, automate research, and execute outreach at scale. Now powering the growth engines for tech leaders like OpenAI, Anthropic, and Canva, its platform combines access to over 150 data providers with AI-powered enrichment and workflow automation, giving revenue teams the infrastructure to personalize prospecting, score leads, and orchestrate multi-channel campaigns from a single workspace.
As a Clay Studio Partner, demandDrive pairs Clay’s powerful platform capabilities with the hands-on GTM engineering, sales, marketing, and RevOps expertise required to turn that technology into real pipeline and revenue impact.
From Experiment to Enterprise in Under Two Years
demandDrive’s relationship with Clay began in 2024, when VP of RevOps & GTM Strategy Noah Burkholz started testing Clay’s capabilities across prospecting workflows. What started as a small experiment quickly delivered outsized results: automated research deployed for the company’s manufacturing division produced immediate efficiency gains, and the team began weaving Clay into additional programs across the business.
By late 2025, demandDrive had upgraded to Clay Enterprise. By January 2026, Clay had represented millions of dollars in ROI across the business.
“We’ve seen every tool and every ‘revolution’ in sales tech over the past 15 years. Clay is different,” said Lindsay Frey, Co-Founder and CEO at demandDrive. “This isn’t a vendor relationship; it’s a partnership firing on all cylinders. We were immediately on the same page: moving the needle matters, ROI matters. We knew right then we were with our people.”
What the Partnership Means for B2B Teams
Clay’s full value is unlocked fastest when it’s implemented by people who know what great sales execution looks like. With 15 years of experience building and running successful campaigns across B2B SaaS, cybersecurity, healthcare, and manufacturing, demandDrive brings the strategic context that turns Clay workflows into revenue-generating systems.
As a Clay Studio Partner, demandDrive delivers:
- Elite "GTM Engineering as a Service" to build the underlying architecture that scales your revenue engine
- Access to proprietary demandDrive playbooks, including advanced multi-channel ABM strategies using Clay Ads
- Automated research workflows that save hours per rep per day
- Intelligent lead scoring and automated follow-up paths
- A scalable Clay foundation integrated with CRMs, sequencers, and other GTM tools
- End-to-end program design and execution, from Clay architecture through outsourced SDR and marketing teams
For teams that need capacity beyond implementation, demandDrive also offers full sales development outsourcing, meaning companies can go from optimizing their tech stack to filling their pipeline without bringing in a second agency or launching a separate hiring process.
A Shared Philosophy: Results Over Flash
Both demandDrive and Clay share a belief that the best GTM solution isn’t always the most complex one. While demandDrive has built sophisticated agentic workflows with Clay, the team has found that some of the simplest, least flashy implementations have produced the most transformative ROI.
“The partners who drive the most impact for their clients aren’t always building the flashiest workflows. They’re the ones focused on what actually moves the needle,” said Nancy Mottice, Head of GTM Partnerships at of Clay. “demandDrive gets that. They bring real sales expertise to the table, and that’s exactly the kind of partner our customers need to unlock Clay’s full potential.”
About demandDrive
demandDrive is a GTM agency that helps B2B companies accelerate growth through outsourced sales, marketing, and revenue operations programs. With 15 years of experience across industries including SaaS, cybersecurity, healthcare, and manufacturing, demandDrive designs and executes custom GTM programs that deliver measurable pipeline and revenue outcomes. Services span inbound and outbound sales development, digital marketing, ABM, website design, CRM architecture, GTM engineering, and AI tool implementation. Learn more at Certified Clay Services Agency - demandDrive.
About Clay
Clay is a GTM platform that gives revenue teams access to unique data, plus the ability to act on it. By combining over 150 data providers, AI-powered research agents, and workflow automation in a single workspace, Clay enables teams to automate prospecting, enrich CRM data, and build personalized outreach at scale. As of January 2026, Clay hit a $5 Billion valuation (up from $3.1B in August 2025) and officially crossed the $100M ARR milestone in record time. They are currently powering the growth engines for companies like OpenAI, Anthropic, and Canva. Clay’s Solutions Partner Program connects businesses with certified agencies and consultancies that help them unlock the platform’s full potential. Learn more at clay.com.
Fireside Chat (Full Transcript)
Lindsay Frey:
I feel like sometimes I’m sitting there and clients are like, “So what about AI?” And they don’t really even know what that means, but they feel like they need to ask. They don’t really think about what is the specific problem I’m trying to solve with AI. They start with the tools instead of the problem and the objective.
Nancy Mottice:
So, you co-founded demandDrive. You’ve been running it for 15-plus years. Scary to say.
Lindsay Frey:
Yes, 15 years. So my business partner and I started back in 2011 when the world was so different as it related to SDR. We provided outsourced SDR teams and programs for B2B tech companies, and we had a lot of success over those 15 years. Around 2020, post-COVID, we wanted to expand our end market expertise. We saw a lot of opportunity in manufacturing and healthcare. The SDR world has changed so quickly—what was true even six months ago is different now. If you don’t stay current and adopt the right tools and processes, you’re going to fall behind really fast.
Nancy Mottice:
What has changed the most?
Lindsay Frey:
In the past, if you wanted more pipeline, you’d add more headcount. You’d hire more reps, more AEs. That was the model. Now it’s shifted from adding more people to getting the best people orchestrating the right tools to drive the most effective outcomes. What we talk to clients about is how to get the best people, the best trained, using the best tools. That’s sort of the ideal state. People still want to work with people they trust, who bring the right insights and recommendations, and who are using the right tools behind the scenes.
Nancy Mottice:
How did you first find Clay? And when did it start to make sense to work together more closely?
Lindsay Frey:
I have to hand it to my team—they really pushed it. They were like, “You have to look at Clay.” And I was like, is this another AI tool I need to add? But my Head of RevOps, Noah, came to me with really specific use cases. He broke it down simply, and I said, alright, let’s go for it. We implemented Clay about five or six months ago and used it for a few targeted use cases right away to help our team move faster and do more.
Nancy Mottice:
What are some examples?
Lindsay Frey:
We had a client where our inside sales team was calling into large multifamily housing properties, which required a ton of manual research. It was really nuanced—you couldn’t just pull it from a data tool. Noah built workflows in Clay that reduced three to five minutes of research per account down to about three seconds. That completely changed productivity.
Another example was with a manufacturing-focused company we acquired. Their research team was doing extremely manual work—Google searches, copy-pasting into spreadsheets. We automated almost all of that. Now the team is faster and their jobs are more enjoyable. They’re spending time on higher-value work.
Nancy Mottice:
Yeah, it really changes how people spend their time.
Lindsay Frey:
Exactly. Most people want to learn these tools. There’s some intimidation, but we tell our team: embrace it. Hold on to what’s made us successful, but evolve or you’ll be left behind.
Nancy Mottice:
Where do you see companies get this wrong?
Lindsay Frey:
The number one mistake is implementing AI without defining the problem. They start with tools instead of objectives. We often see companies with tons of tools they don’t use. They’re overspending. Instead, they should focus on their top three challenges and build use cases around those, then layer in tools that solve those problems.
Nancy Mottice:
There’s definitely been a lot of tool sprawl.
Lindsay Frey:
Exactly. What makes demandDrive unique is that we’re a full-funnel GTM agency. We bridge RevOps, sales, and marketing. These functions need to work in orchestration. The tools are the glue—but if only one team is using them, it’s disjointed and ineffective.
Nancy Mottice:
What are you seeing in industries like manufacturing?
Lindsay Frey:
Manufacturing is still very relationship-driven. They think in terms of hiring more salespeople and being in the field. But there’s growing awareness—they’re starting to realize that if they don’t modernize their CRM and tech stack, they’ll fall behind. The key is not replacing people, but making them more effective.
Nancy Mottice:
And healthcare?
Lindsay Frey:
Healthcare has additional complexity—security, compliance, HIPAA. There’s more hesitation because of data concerns. But ultimately, every industry wants the same thing: growth, revenue, new customers. It’s just a matter of where they are in adoption.
Nancy Mottice:
You’re actually one of the only partners who has fully invested in Clay Enterprise internally as well. How has that been?
Lindsay Frey:
It’s been incredible. Being a customer ourselves gives us visibility into how powerful Clay is. I can see the impact across the organization, even if I’m not in the weeds every day.
Nancy Mottice:
Looking ahead—what are you most excited about?
Lindsay Frey:
I’m excited about how accessible these tools are becoming. People without technical backgrounds can now build really powerful workflows. That’s going to transform businesses. There’s going to be a lot of education and adoption, but it’s exciting to see individuals embrace it and use it in their day-to-day work.
Nancy Mottice:
Makes it more fun too.
Lindsay Frey:
Definitely.
Nancy Mottice:
Lindsay, thank you so much for joining.
Lindsay Frey:
Thanks so much for having me.
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