Parent/child mapping is one of the most painful blind spots in GTM data. Subsidiaries often run their own CRMs, employees list parent companies inconsistently on LinkedIn, and legal entity names rarely match what sales reps are searching for. The result is operational chaos: duplicate records, missed expansion into related entities, expensive CRM cleanup projects, and confusion over which rep owns which part of an account. Without accurate hierarchy mapping, teams can’t properly route accounts, identify cross-sell opportunities across corporate families, or even determine who deserves credit for engaging divisions of the same organization.
That’s why we’re excited to announce the Find Company Corporate Structure action in Clay, powered by HG Insights. With a single input, you can uncover the full hierarchy of any company—from the global HQ down to local entities—structured in a way that’s actionable for sales, marketing, and RevOps teams.
No more chasing the wrong division or cleaning up messy spreadsheets—just accurate, structured hierarchy data you can trust.
How corporate structure data delivers value
For GTM teams, hierarchy clarity means:
- Start from anywhere: Input any company in the structure (e.g. google.com) and instantly get the full hierarchy, with Alphabet as the group HQ, Google as a corporate parent, and Google Ireland Limited as a domestic parent.
- Structured hierarchy, not noise: Instead of a flat list of subsidiaries, results show exactly how entities roll up—HQ → parent → child.
- Action-ready enrichment: As soon as records are enriched, Clay can route, score, and trigger plays using the correct parent/child context.
Two core use cases for GTM teams
1. CRM cleanup
If you’re a large enterprise company like Salesforce, for example, every entity—Slack, Tableau, MuleSoft—has its own CRM presence. Without hierarchy mapping, duplicates and mismatched parent/child accounts pile up. With HG Insights inside Clay, you can automatically normalize these records, keep accounts linked to the right parent, and protect CRM data quality.
2. Smarter multi-threading for sales teams
If you’re a fast-growing company, you might land a deal with a subsidiary like YouTube—but most employees list their employer as Google, not YouTube. That makes it nearly impossible to identify the right stakeholders for expansion. With HG’s structured hierarchy data, you can enrich the global parent and use Clay to surface decision makers, trigger plays, and seamlessly multi-thread into the right teams across the broader organization.
The Corporate Hierarchy Play
One of our favorite ways to use this new action is to:
- Automatically connect subsidiaries with the global parent in your CRM
- Trigger expansion plays into parent or sibling entities when a deal closes
- Keep parent/child records clean for territory planning and reporting
This turns each new customer into a bridge for expansion across the entire corporate family.
Our Partnership with HG Insights
HG Insights is the market leader in firmographic, technographic, IT spend, and buyer intent intelligence, trusted by 95% of the Fortune 100 technology companies. Their hierarchy mapping is consistently rated the most accurate in the industry—essential for sales and RevOps teams where false positives or messy structures can derail entire plays.
Through Clay, this enterprise-grade data becomes available with flexible usage-based access—so you can start fast, prove ROI, and scale up as you grow.
We’re excited to keep expanding what’s possible with Clay x HG Insights. Try out the new Find Company Corporate Structure action today, or book a demo with our team to see how clean hierarchy data can supercharge your GTM.
Parent/child mapping is one of the most painful blind spots in GTM data. Subsidiaries often run their own CRMs, employees list parent companies inconsistently on LinkedIn, and legal entity names rarely match what sales reps are searching for. The result is operational chaos: duplicate records, missed expansion into related entities, expensive CRM cleanup projects, and confusion over which rep owns which part of an account. Without accurate hierarchy mapping, teams can’t properly route accounts, identify cross-sell opportunities across corporate families, or even determine who deserves credit for engaging divisions of the same organization.
That’s why we’re excited to announce the Find Company Corporate Structure action in Clay, powered by HG Insights. With a single input, you can uncover the full hierarchy of any company—from the global HQ down to local entities—structured in a way that’s actionable for sales, marketing, and RevOps teams.
No more chasing the wrong division or cleaning up messy spreadsheets—just accurate, structured hierarchy data you can trust.
How corporate structure data delivers value
For GTM teams, hierarchy clarity means:
- Start from anywhere: Input any company in the structure (e.g. google.com) and instantly get the full hierarchy, with Alphabet as the group HQ, Google as a corporate parent, and Google Ireland Limited as a domestic parent.
- Structured hierarchy, not noise: Instead of a flat list of subsidiaries, results show exactly how entities roll up—HQ → parent → child.
- Action-ready enrichment: As soon as records are enriched, Clay can route, score, and trigger plays using the correct parent/child context.
Two core use cases for GTM teams
1. CRM cleanup
If you’re a large enterprise company like Salesforce, for example, every entity—Slack, Tableau, MuleSoft—has its own CRM presence. Without hierarchy mapping, duplicates and mismatched parent/child accounts pile up. With HG Insights inside Clay, you can automatically normalize these records, keep accounts linked to the right parent, and protect CRM data quality.
2. Smarter multi-threading for sales teams
If you’re a fast-growing company, you might land a deal with a subsidiary like YouTube—but most employees list their employer as Google, not YouTube. That makes it nearly impossible to identify the right stakeholders for expansion. With HG’s structured hierarchy data, you can enrich the global parent and use Clay to surface decision makers, trigger plays, and seamlessly multi-thread into the right teams across the broader organization.
The Corporate Hierarchy Play
One of our favorite ways to use this new action is to:
- Automatically connect subsidiaries with the global parent in your CRM
- Trigger expansion plays into parent or sibling entities when a deal closes
- Keep parent/child records clean for territory planning and reporting
This turns each new customer into a bridge for expansion across the entire corporate family.
Our Partnership with HG Insights
HG Insights is the market leader in firmographic, technographic, IT spend, and buyer intent intelligence, trusted by 95% of the Fortune 100 technology companies. Their hierarchy mapping is consistently rated the most accurate in the industry—essential for sales and RevOps teams where false positives or messy structures can derail entire plays.
Through Clay, this enterprise-grade data becomes available with flexible usage-based access—so you can start fast, prove ROI, and scale up as you grow.
We’re excited to keep expanding what’s possible with Clay x HG Insights. Try out the new Find Company Corporate Structure action today, or book a demo with our team to see how clean hierarchy data can supercharge your GTM.
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