Starting today, Clay is available in Claude. You can access Clay's complete research infrastructure—contact databases, enrichment providers, and AI research agents—directly inside Claude.
The problem with account research today is that sellers are constantly context-switching. Pull up LinkedIn to identify the right contact. Jump to an enrichment tool for their email. Check the company website for recent news. Search job boards for hiring signals. Open another tab for tech stack data. Then manually synthesize everything you found into something usable.
The Clay connector in Claude turns that fragmented workflow into one seamless operation. Ask for what you need in natural language, and Clay returns verified contact information, company intelligence, and relevant context in the same conversation where you're already working. Sales reps can now run complete account research and write tailored outreach without opening a dozen tabs.
Clay works where you work
Clay joins Claude's lineup of connectors as one of the first tools built specifically for go-to-market workflows. We're bringing enrichment from Clay's proprietary data providers directly into Claude so you can find target prospects with their contact information and phone numbers, run detailed account research, and craft contextual outbound outreach—all within the chat interface.
Built for sales reps: This launch is part of Clay's expanding commitment to sales teams, especially at enterprise companies. (Stay tuned for more developments coming soon—this is just the beginning.)
Run end-to-end account research: Run account research, enrich leads, and build lists without leaving your chat interface.
The Clay connector in Claude gives your sales team one place to prospect, research accounts, and write outbound. Reps can identify the right people at target accounts, pull in key context like growth signals, leadership changes, and exec perspectives to find verified contact information, and turn that insight into tailored outreach, all inside Claude.
How this works
Today, reps who use Claude for research can only access data available on the public web. This app changes that. Reps can now use Clay's context across people and company data and AI agents, to research target prospects and customers, all within Claude. It surfaces information that's otherwise hard to find: org charts, job changes, funding history, social context, and tech stack signals.
Once you’ve added the Clay connector, Claude will automatically utilize Clay for your sales questions. Here's what sellers can ask in their Claude sessions with Clay:
"Find product executives who joined [payments company X] in the last 6 months."
"Find the head of GTM at [ecommerce platform Y] " → "Now pull their recent thought leadership and verified email."
"Research to draft a personalized email based on what we learned."
How this changes the account research process for sellers
Let's say you want to run deep research on the Head of Partnerships at a payments company, ahead of a meeting with them. You need their contact information, context on prior roles, insight into their team's focus, what they've been discussing publicly—and broader company context like new market expansion, hiring velocity, and ecosystem tooling.
Your typical process
You bounce between search engines, enrichment tools, LinkedIn, and news articles to assemble a partial picture. It's time-consuming, fragmented, and often leads to cutting corners or skipping research entirely.
What it looks like with the Clay connector in Claude
You do it all with a few prompts in Claude:
"Find the contact information for [payment company X’s] Head of Partnerships."
"Summarize their past roles, current team structure, partnership priorities, and key themes from their recent public posts."
"What new markets has the company expanded into recently? How has headcount changed over the last year? What tools power their partner GTM motion?"
Claude, powered by Clay's data providers, AI agents, and web research, returns structured and in-depth account research in seconds—all through natural language.
Five real Clay connector in Claude use-cases for sales
Use the Clay connector in Claude to break into target accounts. Describe your research needs while mentioning Clay, and Clay surfaces results directly in your conversation. You can refine searches, adjust criteria, and export contacts without leaving Claude.
1. Find email and phone information for ICP contacts
Ask: "Find VP- and Director-level RevOps leaders at [database company Z] who started in the last 9 months."
Use Clay's data sources, AI agents, and the public web to find people at your ideal accounts—using natural language directly in Claude. Find verified contact information and pull in context on each prospect, including summaries of their public content, recent role changes, notable achievements, and open roles on their team.
2. Learn everything you need to know about a target account, in one prompt
Ask:
"What are [project management software company X’s] top go-to-market priorities this year? Any recent executive changes or expansion signals?"
"Show me recent public posts from sales or product leaders that mention automation or AI adoption."
Claude uses Clay to surface signals like headcount shifts, leadership updates, funding or earnings signals, and the topics your prospects care about—so you can run end-to-end account research without ever leaving the Claude interface.
3. Draft email copy based on detailed account research
Ask: "Write an email referencing [telehealth company Z’s] recent product launches and their VP of Engineering's comments on developer productivity, under 130 words."
Use the data you uncover about your target prospect to draft highly tailored outbound emails. Go beyond surface-level personalization by pulling in concrete details like product initiatives, hiring focus, public commentary, and investor context—so every message reflects rich insights.
4. Map buying centers in target accounts
Ask: "Who are the key decision-makers in Company X’s data infrastructure team? Show me the economic buyer, technical evaluators, and end users."
Navigate complex org structures to identify everyone who influences the deal. Clay surfaces economic buyers, primary champions, technical buyers, and end users, complete with verified contact details and role context. Write prompts that reveal reporting structures and find the actual decision-makers, not just the people who respond to cold emails.
5. Multi-thread deals with complete stakeholder intelligence
Ask: "Find everyone at Company Y involved in their data platform evaluation. I need contact info and context on what each person cares about."
Clay pulls data from multiple sources to give you accurate, complete person-level information across the entire buying committee. Get verified contact details for every stakeholder, understand their individual priorities based on public content and role responsibilities, and build a multi-threaded approach grounded in what matters to each person.
Get started
The Clay connector in Claude is available now. Access it through the Claude Connectors page where you’ll be able to connect Clay to your account. If you have an existing Clay account, you'll connect immediately. If you're new to Clay, we'll create an account for you as part of the setup process. Either way, you’ll get 500 free Clay credits when you connect Clay to Claude to give the feature a spin.
Starting today, Clay is available in Claude. You can access Clay's complete research infrastructure—contact databases, enrichment providers, and AI research agents—directly inside Claude.
The problem with account research today is that sellers are constantly context-switching. Pull up LinkedIn to identify the right contact. Jump to an enrichment tool for their email. Check the company website for recent news. Search job boards for hiring signals. Open another tab for tech stack data. Then manually synthesize everything you found into something usable.
The Clay connector in Claude turns that fragmented workflow into one seamless operation. Ask for what you need in natural language, and Clay returns verified contact information, company intelligence, and relevant context in the same conversation where you're already working. Sales reps can now run complete account research and write tailored outreach without opening a dozen tabs.
Clay works where you work
Clay joins Claude's lineup of connectors as one of the first tools built specifically for go-to-market workflows. We're bringing enrichment from Clay's proprietary data providers directly into Claude so you can find target prospects with their contact information and phone numbers, run detailed account research, and craft contextual outbound outreach—all within the chat interface.
Built for sales reps: This launch is part of Clay's expanding commitment to sales teams, especially at enterprise companies. (Stay tuned for more developments coming soon—this is just the beginning.)
Run end-to-end account research: Run account research, enrich leads, and build lists without leaving your chat interface.
The Clay connector in Claude gives your sales team one place to prospect, research accounts, and write outbound. Reps can identify the right people at target accounts, pull in key context like growth signals, leadership changes, and exec perspectives to find verified contact information, and turn that insight into tailored outreach, all inside Claude.
How this works
Today, reps who use Claude for research can only access data available on the public web. This app changes that. Reps can now use Clay's context across people and company data and AI agents, to research target prospects and customers, all within Claude. It surfaces information that's otherwise hard to find: org charts, job changes, funding history, social context, and tech stack signals.
Once you’ve added the Clay connector, Claude will automatically utilize Clay for your sales questions. Here's what sellers can ask in their Claude sessions with Clay:
"Find product executives who joined [payments company X] in the last 6 months."
"Find the head of GTM at [ecommerce platform Y] " → "Now pull their recent thought leadership and verified email."
"Research to draft a personalized email based on what we learned."
How this changes the account research process for sellers
Let's say you want to run deep research on the Head of Partnerships at a payments company, ahead of a meeting with them. You need their contact information, context on prior roles, insight into their team's focus, what they've been discussing publicly—and broader company context like new market expansion, hiring velocity, and ecosystem tooling.
Your typical process
You bounce between search engines, enrichment tools, LinkedIn, and news articles to assemble a partial picture. It's time-consuming, fragmented, and often leads to cutting corners or skipping research entirely.
What it looks like with the Clay connector in Claude
You do it all with a few prompts in Claude:
"Find the contact information for [payment company X’s] Head of Partnerships."
"Summarize their past roles, current team structure, partnership priorities, and key themes from their recent public posts."
"What new markets has the company expanded into recently? How has headcount changed over the last year? What tools power their partner GTM motion?"
Claude, powered by Clay's data providers, AI agents, and web research, returns structured and in-depth account research in seconds—all through natural language.
Five real Clay connector in Claude use-cases for sales
Use the Clay connector in Claude to break into target accounts. Describe your research needs while mentioning Clay, and Clay surfaces results directly in your conversation. You can refine searches, adjust criteria, and export contacts without leaving Claude.
1. Find email and phone information for ICP contacts
Ask: "Find VP- and Director-level RevOps leaders at [database company Z] who started in the last 9 months."
Use Clay's data sources, AI agents, and the public web to find people at your ideal accounts—using natural language directly in Claude. Find verified contact information and pull in context on each prospect, including summaries of their public content, recent role changes, notable achievements, and open roles on their team.
2. Learn everything you need to know about a target account, in one prompt
Ask:
"What are [project management software company X’s] top go-to-market priorities this year? Any recent executive changes or expansion signals?"
"Show me recent public posts from sales or product leaders that mention automation or AI adoption."
Claude uses Clay to surface signals like headcount shifts, leadership updates, funding or earnings signals, and the topics your prospects care about—so you can run end-to-end account research without ever leaving the Claude interface.
3. Draft email copy based on detailed account research
Ask: "Write an email referencing [telehealth company Z’s] recent product launches and their VP of Engineering's comments on developer productivity, under 130 words."
Use the data you uncover about your target prospect to draft highly tailored outbound emails. Go beyond surface-level personalization by pulling in concrete details like product initiatives, hiring focus, public commentary, and investor context—so every message reflects rich insights.
4. Map buying centers in target accounts
Ask: "Who are the key decision-makers in Company X’s data infrastructure team? Show me the economic buyer, technical evaluators, and end users."
Navigate complex org structures to identify everyone who influences the deal. Clay surfaces economic buyers, primary champions, technical buyers, and end users, complete with verified contact details and role context. Write prompts that reveal reporting structures and find the actual decision-makers, not just the people who respond to cold emails.
5. Multi-thread deals with complete stakeholder intelligence
Ask: "Find everyone at Company Y involved in their data platform evaluation. I need contact info and context on what each person cares about."
Clay pulls data from multiple sources to give you accurate, complete person-level information across the entire buying committee. Get verified contact details for every stakeholder, understand their individual priorities based on public content and role responsibilities, and build a multi-threaded approach grounded in what matters to each person.
Get started
The Clay connector in Claude is available now. Access it through the Claude Connectors page where you’ll be able to connect Clay to your account. If you have an existing Clay account, you'll connect immediately. If you're new to Clay, we'll create an account for you as part of the setup process. Either way, you’ll get 500 free Clay credits when you connect Clay to Claude to give the feature a spin.
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