Tactical guides on how we—and others—use Clay in our GTM teams.
Verkada is a cloud-based physical security platform providing video security cameras, access control, environmental sensors, and alarms. The company serves multi-site organizations including retail chains, manufacturing facilities, and educational institutions across 80+ countries.
Merge is the leading provider of agentic tools and customer-facing integrations for the largest banks (U.S. Bank, Mastercard, JPMorgan Chase), AI companies (OpenAI, Perplexity, Dropbox), HR technology providers (BambooHR, Carta), and more.
Pump helps companies reduce cloud infrastructure costs, using group buying and AI to optimize cloud costs. Used by over 2,000 customers, Pump delivers automatic savings on AWS, Google Cloud, and Azure spend without requiring engineering work or commitment changes.
A-LIGN is a technology-enabled security and compliance partner trusted by more than 5,000 global organizations to mitigate cybersecurity risks.
Intercom is a leading AI customer service company that delivers Fin, the best performing AI Agent for customer service and a next-generation helpdesk for human support.
Mistral AI is a pioneer company in generative artificial intelligence, empowering the world with the tools to build and benefit from the most transformative technology of our time.
Recharge is the leading subscription billing platform for Shopify, processing $30 billion annually for 20,000+ merchants through a revenue-share model.
Regency Supply, a commercial lighting and electrical distributor serving thousands of businesses and local contractors, found themselves spending too much time on manual tasks: verifying new e-commerce registrations, building lists of local electrical contractors, and enriching contact data.
Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.
Rippling is a platform that enables companies to manage their people, spend, and IT all in one place. It has tens of thousands of customers globally.
Rootly, an incident management platform trusted by companies like Dropbox, Figma, LinkedIn, and our team at Clay, faced a common challenge familiar to many YC startups selling to enterprise clients: how to scale outbound sales efficiently without the resources of larger teams.
OpenAI, the pioneering AI research and deployment company, changed the world as we know it with the launch of ChatGPT in 2022. When they launched ChatGPT Enterprise, just nine months later, they unleashed a firehose of inbound interest.
Vanta, the leading trust management platform, faced a familiar challenge for high-growth B2B companies: their fragmented sales tech stack was causing inefficiencies across their rapidly scaling sales team.
Harmonic, the complete startup database trusted by many of the largest VCs worldwide, faced challenges managing their SDR workflows across multiple tools. To streamline their outbound motion and boost productivity, Harmonic rebuilt their entire SDR workflow using Clay.
Sendoso helps revenue teams drive pipeline using direct mail and personalized gifting. Its marketing team owns qualified pipeline generation, with three SDRs that partner closely with sales.
Oyster is a global employment platform that helps companies hire and manage distributed teams in 180+ countries.
Coverflex is a fast-growing fintech company that offers a flexible benefits platform for businesses. Targeting small-to-medium-sized enterprises (SMEs) across Portugal, Spain, and Italy, Coverflex helps companies provide personalized approaches to employee benefits.
Verkada is a cloud-based enterprise security company that provides intelligent video surveillance, access control, environmental sensors, and alarms in one unified platform. The company’s growth team uses a variety of strategies—including ads, outbound campaigns, and direct mail—to target niche ideal customer profiles such as IT directors, Homeowners Associations (HOAs), industrial businesses, and more.
Anthropic, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.
You know that effectively converting trial users into paying customers is critical for growth, but takes strategic outreach. Clay uses our own product to automate the process of tracking trial sign-ups and crafting personalized messaging for effective conversion!
You have tons of stalled opps in your CRM. Deals that didn't reach the finish line, meetings that didn't show, etc. The timing was off back then, but it could be better now. Clay can turn your raw CRM export into a fully personalized email campaign to get those dead deals back on the books.
Everyone knows that personalized emails perform better than generic ones, but writing a personalized email can be a lot of work. Fortunately, with the right AI writing tools, creating thousands of personalized emails in minutes is possible. In this article, we will show you 24 AI email personalization examples you can quickly implement to grow your sales pipeline rapidly.
Revolutionize your sales process with Clay, the sales prospecting tool that enables you to import prospects from multiple sources, enrich data, and export it to your preferred platform. Start building your sales prospecting list in minutes, not hours.
Learn how to write effective AI prompts for sales prospecting. This guide shares 13 real prompt examples for common sales tasks like finding company missions, summarizing news, and more. See how proper prompting framework helps improve campaign relevance and response rates.
Streamline your cold emailing process with OpenAI and Clay. Write personalized emails quickly and easily using company bio, company information, and more. Discover how to save time and improve the effectiveness of your outreach in this informative post.
When building a Clay table, the sources, integrations, and CRM plugins can accomplish the goals of most users. Sometimes, there is a need for some data merging, splitting, or otherwise clean up that is needed in your table. This is where you can use Formulas to accomplish your goals!In this blog, we are going to first go over how to think about formulas using the AI formula generator and then we will go over common formulas that you can write yourself in your Clay table.
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