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Recharge used Clay to automate growth plays, driving opportunity conversion by 20% and meeting conversion by 12%

September 9, 2025
Recharge used Clay to automate growth plays, driving opportunity conversion by 20% and meeting conversion by 12%
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How OpenAI is scaling their GTM motion with Clay

January 21, 2025
How OpenAI is scaling their GTM motion with Clay
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How Rippling uses Clay to scale growth experiments and email personalization

March 4, 2025
How Rippling uses Clay to scale growth experiments and email personalization
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

September 6, 2024
How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

Sales GTM Engineering: How Clay Built the Role From Scratch

May 6, 2026
December 3, 2024
Sales GTM Engineering: How Clay Built the Role From Scratch

How to Automate Inbound Lead Outreach: The Clay Playbook

May 6, 2026
April 25, 2024
How to Automate Inbound Lead Outreach: The Clay Playbook

The Three Laws of GTM: How to Win in the AI Era

May 4, 2026
September 17, 2025
The Three Laws of GTM: How to Win in the AI Era

How to Validate Cold Outbound Offers and Find Message-Market Fit

May 1, 2026
June 7, 2024
How to Validate Cold Outbound Offers and Find Message-Market Fit

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How AlertMedia's account scoring, deal qualification, and lead routing all run inside Clay

AlertMedia provides physical risk intelligence and incident response solutions that help organizations protect employees, facilities, and assets worldwide.

April 27, 2026
April 27, 2026
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Why depthfirst chose Clay as the first tool in their GTM stack

depthfirst is an AI-native application security company that helps security teams autonomously detect, triage, and remediate critical code vulnerabilities to secure software at machine speed.

March 31, 2026
March 30, 2026
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How Figma built a living data foundation to orchestrate every GTM motion

Figma is a collaborative design platform used by product, design, and engineering teams worldwide.

March 25, 2026
March 24, 2026
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Inside ElevenLabs' GTM intelligence stack: one data layer, three motions, 4x SQLs

ElevenLabs is an AI research and product company transforming how we interact with technology.

March 24, 2026
March 24, 2026
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How Legora increased their campaign launch velocity by 70% using Clay

Legora is a collaborative AI platform for lawyers, helping legal teams to review and research faster, draft smarter, and advise with precision. The company serves 700+ law firms and corporate legal teams around the world.

March 3, 2026
March 3, 2026
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How Sana equips 140 sales reps with better books of business

Sana is an AI experience platform that unifies fragmented enterprise data from apps like Slack, Salesforce, and SharePoint into a single, searchable knowledge base.

March 3, 2026
March 3, 2026
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How Terrapinn increased revenue-per-rep 19% while cutting prospect acquisition cost by 90% with Clay

Terrapinn is a global B2B events company producing 90+ trade exhibitions and conferences annually across 35 industry verticals, from biotech to aviation to renewable energy. With offices in London, New York, Singapore, Sydney, Dubai, and Johannesburg, Terrapinn connects innovators, buyers, and sellers through curated events.

February 27, 2026
February 27, 2026
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How Hex increased inbound win-rate 50% using Clay

Hex is an AI Analytics Platform built to provide an end-to-end workspace for data work, combining data science, conversational self-serve, and trusted context, all powered by agentic AI.

February 24, 2026
February 13, 2026
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How Verkada GTM team expanded in 28 European countries using Clay

Verkada is a cloud-based physical security platform providing video security cameras, access control, environmental sensors, and alarms. The company serves multi-site organizations including retail chains, manufacturing facilities, and educational institutions across 80+ countries.

February 18, 2026
February 16, 2026
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How Merge books 15% more enterprise meetings by researching 1,500 key accounts weekly with Clay

Merge is the leading provider of agentic tools and customer-facing integrations for the largest banks (U.S. Bank, Mastercard, JPMorgan Chase), AI companies (OpenAI, Perplexity, Dropbox), HR technology providers (BambooHR, Carta), and more.

February 12, 2026
February 12, 2026
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How Pump scaled from $1M to $25M+ in 18 months using Clay to orchestrate GTM

Pump helps companies reduce cloud infrastructure costs, using group buying and AI to optimize cloud costs. Used by over 2,000 customers, Pump delivers automatic savings on AWS, Google Cloud, and Azure spend without requiring engineering work or commitment changes.

February 10, 2026
February 10, 2026
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How A-LIGN cut research costs by 83% and generated millions in pipeline

A-LIGN is a technology-enabled security and compliance partner trusted by more than 5,000 global organizations to mitigate cybersecurity risks.

February 10, 2026
February 9, 2026
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How Intercom used Clay to build trust in GTM data and accelerate outbound execution

Intercom is a leading AI customer service company that delivers Fin, the best performing AI Agent for customer service and a next-generation helpdesk for human support.

January 15, 2026
January 14, 2026
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How Mistral AI built a global GTM engine with Clay

Mistral AI is a pioneer company in generative artificial intelligence, empowering the world with the tools to build and benefit from the most transformative technology of our time.

December 9, 2025
December 8, 2025
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Recharge used Clay to automate growth plays, driving opportunity conversion by 20% and meeting conversion by 12%

Recharge is the leading subscription billing platform for Shopify, processing $30 billion annually for 20,000+ merchants through a revenue-share model.

September 9, 2025
September 5, 2025
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How Regency Supply used Clay to find niche prospects & automate research and scoring

Regency Supply, a commercial lighting and electrical distributor serving thousands of businesses and local contractors, found themselves spending too much time on manual tasks: verifying new e-commerce registrations, building lists of local electrical contractors, and enriching contact data.

April 2, 2025
May 14, 2025
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How Exit Five scales sponsorship revenue by enriching newsletter subscribers

Exit Five, an online and in-person B2B marketing community, faced a common challenge every media company faces: growing their sponsorship revenue while working with limited data and a lean team.

March 11, 2025
May 1, 2025
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How Rippling uses Clay to scale growth experiments and email personalization

Rippling is a platform that enables companies to manage their people, spend, and IT all in one place. It has tens of thousands of customers globally.

March 4, 2025
April 27, 2025
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How Rootly used Clay to scale outbound sales with leaner, smarter workflows

Rootly, an incident management platform trusted by companies like Dropbox, Figma, LinkedIn, and our team at Clay, faced a common challenge familiar to many YC startups selling to enterprise clients: how to scale outbound sales efficiently without the resources of larger teams.

January 21, 2025
May 1, 2025
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How OpenAI is scaling their GTM motion with Clay

OpenAI, the pioneering AI research and deployment company, changed the world as we know it with the launch of ChatGPT in 2022. When they launched ChatGPT Enterprise, just nine months later, they unleashed a firehose of inbound interest.

January 21, 2025
April 27, 2025
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How Vanta uses Clay to streamline RevOps and scale signal-based prospecting

Vanta, the leading trust management platform, faced a familiar challenge for high-growth B2B companies: their fragmented sales tech stack was causing inefficiencies across their rapidly scaling sales team.

January 21, 2025
April 22, 2025
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How Harmonic automated their SDR workflows in Clay to increase output and conversion rates

Harmonic, the complete startup database trusted by many of the largest VCs worldwide, faced challenges managing their SDR workflows across multiple tools. To streamline their outbound motion and boost productivity, Harmonic rebuilt their entire SDR workflow using Clay.

January 13, 2025
June 12, 2025
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How Sendoso uses Clay to inject creativity, efficiency, and $1M in pipeline into their outbound motion

Sendoso helps revenue teams drive pipeline using direct mail and personalized gifting. Its marketing team owns qualified pipeline generation, with three SDRs that partner closely with sales.

November 20, 2024
May 1, 2025
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How Oyster uses Clay to run intent-based outbound campaigns, saving 40hrs/month per sales rep

Oyster is a global employment platform that helps companies hire and manage distributed teams in 180+ countries.

October 22, 2024
April 27, 2025
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How Coverflex uses Clay to automate signal-based outreach for 3M+ companies, adding 200+ monthly demos

Coverflex is a fast-growing fintech company that offers a flexible benefits platform for businesses. Targeting small-to-medium-sized enterprises (SMEs) across Portugal, Spain, and Italy, Coverflex helps companies provide personalized approaches to employee benefits.

October 10, 2024
June 12, 2025
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How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail

Verkada is a cloud-based enterprise security company that provides intelligent video surveillance, access control, environmental sensors, and alarms in one unified platform. The company’s growth team uses a variety of strategies—including ads, outbound campaigns, and direct mail—to target niche ideal customer profiles such as IT directors, Homeowners Associations (HOAs), industrial businesses, and more.

September 6, 2024
April 27, 2025
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How Anthropic uses Clay to 3x their enrichment coverage—with no manual work

‍Anthropic, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.

August 26, 2024
April 27, 2025
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How Clay Uses Clay Ads: From $250 to $25 CPL

See how Clay uses its own Ads feature to cut LinkedIn CPL from $250 to $25 and unlock Meta with enriched CRM audiences. No manual uploads needed.

May 7, 2026
Feb 25, 2026
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Sales GTM Engineering: How Clay Built the Role From Scratch

Learn what sales GTM engineering is, how it collapses SDR, AE, and SE roles into one, and how Clay built and hires for this high-leverage function. See how it works.

May 6, 2026
Dec 3, 2024
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How to Automate Inbound Lead Outreach: The Clay Playbook

Learn how to automate inbound lead outreach with enrichment, scoring, and personalized sequences. See the exact Clay workflow that runs without manual work.

May 6, 2026
Apr 25, 2024
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demandDrive Joins Clay’s Partner Ecosystem as an Official Clay Studio Partner

demandDrive joins Clay’s partner ecosystem to help B2B teams turn account intelligence into pipeline and revenue with GTM engineering and automation.

May 5, 2026
May 4, 2026
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B2B Sales Prospecting: 15 Strategies to Drive More Conversions

Master B2B sales prospecting with 15 proven strategies covering ICP building, multi-channel outreach, and list hygiene. Build a pipeline that converts.

May 5, 2026
Mar 12, 2024
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AI Sales Assistants: 11 Ways to Accelerate Your Outbound

Discover 11 ways AI sales assistants automate lead research, enrichment, and email personalization. See how top B2B teams use them to accelerate outbound.

May 5, 2026
Mar 12, 2024
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The Three Laws of GTM: How to Win in the AI Era

The three laws of GTM explain why uniqueness, saturation, and iteration speed determine who wins. Learn how AI changes the rules and what to do about it.

May 4, 2026
Sep 17, 2025
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Best Work Email Finders by Segment: SMB vs. Enterprise

We tested 12 email finders across 4,700+ contacts to find the best work emails by segment. See accuracy, cost, and coverage winners for SMB and enterprise.

May 4, 2026
Dec 17, 2024
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Best Mobile Phone Data Providers for B2B Sales Teams

We tested 9,806 numbers across 10 B2B mobile phone data providers. See which wins on accuracy, coverage, and cost for NAMER, EMEA, and APAC.

May 3, 2026
Dec 13, 2024
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How to Build a Complete AI Outbound Sales Funnel

Learn how to build a complete AI outbound sales funnel—from account scoring to personalized outreach—using Clay waterfalls and automation. See how it works.

May 3, 2026
Apr 12, 2024
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How to Get More Customers Using Outbound Sales: A Complete Guide

Learn how outbound sales works, who it's right for, and how to build a strategy from prospecting to closing. Covers cold calling, email, and more.

May 3, 2026
Mar 12, 2024
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How to Validate Cold Outbound Offers and Find Message-Market Fit

Learn how to validate cold outbound offers by finding message-market fit — from breaking down your value prop to testing with a phased email approach. See how it works.

May 1, 2026
Jun 7, 2024
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Troubleshooting Outbound Sales and Prospecting: A Comprehensive Guide

Fix broken outbound sales campaigns with this guide. Diagnose open and reply rates, reduce no-shows, qualify prospects with MEDDIC, and optimize what's working.

May 1, 2026
Mar 12, 2024
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Clay Templates: Automate, Customize, and Replicate Any GTM Workflow

Clay Templates let you replicate full GTM workflows in hours, not days. Automate prospecting from data scraping to AI messaging, free and fully customizable.

Apr 29, 2026
Mar 26, 2024
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AI for sales prospecting

Learn about how to use AI for sales prospecting in this comprehensive guide, including framework for creating AI prompts and examples of cold email templates using AI that real sales teams have used successfully to land clients. AI sales prospecting can save your team thousands of hours—and double or triple your positive response rates.

Apr 27, 2026
Mar 12, 2024
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The Reverse Demo: How Clay Replaced Traditional B2B Sales Demos

A reverse demo lets prospects solve real problems live, guided by your rep. Learn how Clay used 100+ sessions to boost conversion, retention, and product quality.

Apr 26, 2026
Oct 16, 2024
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Data Waterfalls: How to Maximize Contact Coverage with Clay

Data waterfalls query multiple providers in sequence so you only pay for matches. See how Clay pushes coverage from 30% to 80%+ without annual contracts.

Apr 26, 2026
Mar 12, 2024
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How We Built Clay's GTM Engineering Function

See how Clay built its GTM engineering function with sprint-based delivery, founder-level reporting, and full sales automation. A practical inside look.

Apr 25, 2026
Nov 6, 2025
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Best Personal Email Finder Tools: Tested and Ranked

We tested 5 personal email finder tools across 2,354 prospects. See accuracy, coverage, and pricing data — plus the waterfall order that hit 79% coverage.

Apr 25, 2026
Aug 15, 2024
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B2B Cold Email Deliverability: 21 Best Practices

Master B2B cold email deliverability with 21 proven best practices: domain setup, inbox warmup, authentication, and copy tips that keep you out of spam. Learn how.

Apr 23, 2026
Mar 12, 2024
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