Thought Leadership

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How we assessed our growth marketing bets at Clay

Apr 15, 2024
Apr 15, 2024
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Why good CRM data matters

Mar 26, 2024
Mar 27, 2024
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The best B2B email list providers of 2024 [with test results]

Feb 2, 2024
Mar 12, 2024
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Outbound sales automation: How to 10x your pipeline with AI

Jan 8, 2024
Mar 12, 2024
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How we assessed our growth marketing bets at Clay

Learn how Clay uses a valuable Reforge framework to assess its growth bets.

Apr 15, 2024
Apr 15, 2024
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How to build a complete AI outbound sales funnel

Jacob Tuwiner of Sculpted has mastered the art of outbound sales using Clay and AI. In this post, he walks through the complete process of building your outbound funnel.

Apr 12, 2024
Apr 12, 2024
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Why good CRM data matters

Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.

Mar 26, 2024
Mar 27, 2024
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Clay hot takes: growth marketing and dating are basically the same

Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.

Mar 26, 2024
Mar 27, 2024
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Announcing Clay's outbound Templates

Learn about the evolution of templates to automate manual sales prospecting work...all the way up to today's solution, Clay Templates.

Mar 25, 2024
Mar 26, 2024
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Do more with your data with Clay’s post-data-provider approach

Clay is ushering in a world beyond giant data providers, in which GTM teams are empowered to be flexible, creative, and hyper-specific with all the data the internet has to offer.

Mar 20, 2024
Mar 20, 2024
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Triple your coverage rates with waterfall data enrichment

Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.

Feb 8, 2024
Mar 12, 2024
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The best B2B email list providers of 2024 [with test results]

Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.

Feb 2, 2024
Mar 12, 2024
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Outbound sales automation: How to 10x your pipeline with AI

Your sales engine is broken, and we can fix it. In this piece, we'll teach you how to use outbound sales automation and SDR automation to grow your pipeline *without* increasing your team size. Learn how to use AI, web scraping, and a smart tech stack to remove all of your team's manual prospecting work—forever.

Jan 8, 2024
Mar 12, 2024
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Google Maps lead generation in 5 easy steps

Are you prospecting to niche, local businesses, like salons, HVAC companies, or small businesses? In this guide, we'll show you how to scrape Google maps and use AI to find, enrich, and personalize emails to niche and local businesses!

Dec 8, 2023
Mar 12, 2024
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11 easy ways AI sales assistants can accelerate your business

AI sales assistants are transforming sales and marketing workflows already. In this blog, we share 11 ways AI sales assistants can already help you find, research, and reach out to leaders, faster and better than ever.

Nov 1, 2023
Mar 12, 2024
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AI recruiting strategies

Learn our top AI recruiting workflows to help you identify, research, and reach out to qualified candidates for open roles. AI can eliminate manual work and help you reach out to—and land—better employees for your clients.

Oct 16, 2023
Mar 12, 2024
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21 cold email deliverability best practices for 2024

Read the 21 best practices for cold email deliverability you need to know in 2024. From buying and configuring inboxes and domains to troubleshooting email deliverability issues, we cover it all.

Sep 29, 2023
Mar 12, 2024
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The ultimate guide to B2B cold email copywriting

Everything you need to know about B2B cold email copywriting, including frameworks, examples, and cold email templates to help your sales outreach flourish. Read annotated examples of bad vs. great cold emails, and learn about key principles that will make your prospects more likely to open them and convert!.

Sep 20, 2023
Mar 12, 2024
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AI lead generation

This is the most comprehensive guide on the Internet about how to use AI for your B2B lead generation efforts. With our AI lead generation workflows—including finding leads, enriching them, and sending personalized emails—you can skyrocket your cold outreach success.

Sep 18, 2023
Mar 12, 2024
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AI for sales prospecting

Learn about how to use AI for sales prospecting in this comprehensive guide, including framework for creating AI prompts and examples of cold email templates using AI that real sales teams have used successfully to land clients. AI sales prospecting can save your team thousands of hours—and double or triple your positive response rates.

Aug 8, 2023
Mar 12, 2024
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Set up your full inbound sales process on Clay

Discover how to streamline your inbound sales process using Clay. This article outlines easy-to-follow methods for better lead handling and improved sales efficiency.

May 26, 2023
Mar 12, 2024
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Behind-the-scenes with Clay’s new pricing plan

Clay's pricing gets a makeover! Discover our new, dynamic pricing tiers, from cost-effective entry-level plans to comprehensive solutions for advanced users. Learn how our revised pricing offers better value and flexibility, tailored to your business needs. Read more in our latest blog post.

Apr 25, 2023
Mar 12, 2024
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How to ace your follow-ups

Explore our expert tips for acing follow-ups and maintaining visibility with your prospects. Discover how to make a lasting impression and nurture your professional relationships.

Apr 21, 2023
Mar 12, 2024
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Troubleshooting outbound sales and prospecting

Nailing your outbound sales and prospecting process can help you generate leads, acquire customers, and drive revenue growth. In this guide, we’ll share a step-by-step approach to troubleshooting each stage of your outbound sales campaign—whether you’re a new sales professional or a seasoned team leader.

Mar 5, 2023
Mar 12, 2024
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Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

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