Live cohort learning experiences with practical exercises and peers who want building with Clay to feel like child's play
Earn Clay credits through live cohort learning experiences with practical exercises and peers who want building with Clay to feel like child’s play
Clay cohorts is the best place to start learning GTM engineering. It can be intimidating given how fast the tools are evolving, but the daily exercises are the best starting point and the community is incredibly supportive and engaged
What else is included?

Live support
Access live support from the Clay team and a group of peers through a private Slack channel – and attend live office hours to hone your skills

Hands on excercises
Hands-on Exercises" and the text can say "Go through daily, practical exercise, and receive feedback from your peers and coaches that will help you rapidly scale your Clay skills

Private community
Access a private slack channel during the course for collaboration + feedback
Timeline
This is a full course something we start here and then we end there and then we get certified and pro. Let’s go!
Kickoff & FETE framework
Waterfalls
AI prompting
Transforming data
Exporting data
Graduation & alumni community
FAQ
What is the time commitment?
10-15 hours is enough to go through the lessons and complete the assignments.
What are the prerequisites to join a cohort?
You need a valid Clay account – free or paid – and need to join the Clay Slack community
How many credits can I earn?
You can earn up to 6.5K credits total - here’s the breakdown:
- You get 1000 credits when you join a cohort to make sure you have plenty of room to complete all the exercises
- You earn 3000 credits upon completing all the exercises for the cohort
- You can earn 500 credits for posting on social (anything goes! you don’t have to mention Clay!) each day - up to 2.5K total.
How many days do I get to submit all assignments?
- We enroll students and give them access to the lessons and the Slack channel on the Wednesday before the cohort starts.
- The assignment submission deadline is on the Wednesday after the cohort ends. Therefore, students get 2 full weeks to submit all assignments and receive the graduation perks.
- If you’re unable to complete the assignments, you can switch to a future cohort by submitting the Cohort Application Update form. You progress will be saved.
How many live sessions take place during a cohort?
- In the Clay 101 cohort, there’s only one optional live meeting on the cohort start date at 12 PM ET (9 AM PT) – here’s **the Zoom link
- The cohort is designed as an async experience and the idea behind the live meeting is to get to know you all better and answer broad questions about Clay and the cohorts program.
- We do not record these meetings – we want you to be on camera and feel comfortable asking anything.
Do I get upfront credits to work on the cohort assignments?
Yes! This is done only once per workspace – and will be issued automatically the week before the cohort. Even if you have multiple users joining a cohort, the joining credits will remain the same.
When should I submit my cohort application after creating a new Clay account?
You must wait at least 24 hours after creating a new Clay account before submitting your cohort application.
What should I know about the Clay Email and Workspace ID?
The Clay Email you use must have access to the Clay Workspace ID you mention in the application form. You cannot use a Clay Email that doesn't have access to the Workspace ID you submit.
What happens if my trial is about to expire?
If your Clay Workspace has received a trial extension and your trial is about to expire, contact Clay support for another extension. Time your requests so your trial doesn't end during your cohort.
What do I get if I graduate from a cohort?
Besides 1000 joining credits per workspace, students also get:
- 3000 graduation credits for completing all assignments before the deadline
- 500 credits per LinkedIn post about your cohort experience (must be posted during the cohort and submitted via the student portal)
Additionally, if you submit all assignments before the deadline, you will be added to the cohort-graduates channel in the community.
As a reminder, credits are issued only once per workspace.
Please Note: Clay reserves the right to change cohort perks without prior communication. The terms communicated during the cohort in the private channel are applicable.
What should I know about credit expiration?
For free accounts, credits earned during a cohort will expire at the end of each month. Plan your cohort applications accordingly. For paid accounts, refer to the info on this page.
What if I run out of credits during the cohort?
While additional credits aren't normally offered for cohort purposes, you can open a support ticket to explain your case if you run out during your cohort.
How can I switch to a different cohort?
To switch cohorts, submit the Cohort Application Update form. This can be done during a cohort or after it ends (if you haven't graduated).
How do I change my Clay Email or Workspace ID?
If you need to change your Clay Email and/or Clay Workspace ID submitted in the application form, please DM Arpit Choudhury in Slack (or email him on arpit.choudhury@clay.com) the original Email and Workspace ID and the new Email and Workspace ID.
What emails should I expect after applying?
You'll receive the following emails:
- A "Cohort Application Received" email (via Typeform) after submitting the application form
- A "Clay 101 Application Accepted" email within 24 hours if your details are correct
- In the week before the cohort starts:
- A "Welcome to Clay 101 Cohort" email
- An invitation to join the student portal via Softr
Also, you will automatically be added to the private cohort channel in the Clay Slack community
Can I join a cohort as part of my team?
Multiple users belonging to the same Clay workspace can join as a team. However, credits are only issued once per workspace.
When does the next cohort begin?
Do I get a certified by completing a cohort?
Currently, we don’t offer certifications for cohorts.
Don’t just take our word for it
The Clay cohort fast-tracked my AI and GTM enrichment skills through hands-on learning, dedicated support, and a team that blends practical expertise with genuine heart and fun.
No cost content? Free education? A chance to get your feet wet with a trial version of a product experiencing hyper growth? This cohort gave me the chance to do all of this – all without spending a dime.
The Clay 101 cohort was a game-changer for me! The real-life examples made me feel so much more comfortable, and I was able to start delivering value in just a week. Plus, the supportive environment was a huge bonus!