Custom Signals

Custom Signals let you monitor data sources for specific changes on a regular schedule. You can:

• Monitor websites, social media platforms, and other digital sources.
• Track technology adoption, hiring profiles, and new feature rollouts.
• Monitor compliance changes (e.g., when a company adds GDPR compliance to their trust center).
• Set up RSS feeds for web mentions.
• Schedule automated runs using Clay's AI tool to create your own unique signals.

Creating a custom signal

1. To create a custom signal:
   • In a workbook: Click + Add → Custom signal.
   • In a table: Click Actions → Import → Custom signal.
2. Select a source to monitor.
   • Next to each source, you'll see the estimated Clay credit cost per result.
3. Configure your source.
   • Some sources require an account, while others use a Clay-provided account.
4. Set how frequently you want your signal to run.
5. Optionally, add enrichments (such as Slack notifications or Salesforce updates that trigger when the signal runs).
6. Click Save.

Editing a custom signal

1. Click the column title of the signal (signals will have a toggle next to their titles)
2. Click Edit column.
3. Adjust any of the configurations or the frequency to run and click Save.