Certifications
Automated Outbound Certification
Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.
Automated Inbound Cerification
Showcase your proficiency in building automated inbound lead capture and qualification systems. Demonstrate your ability to capture leads across sources, enrich them with contact and company data, score and route prospects through automated workflows, then seamlessly integrate qualified leads into your CRM and outreach workflows.
CRM Enrichment Certification
Showcase your proficiency in transforming incomplete customer records into comprehensive, actionable profiles. Demonstrate your ability to import CRM data into Clay, enrich records with contact and company intelligence, clean and standardize the data, then bidirectionally sync back to your CRM with automated updates.
How to earn a certification
We’ll continue to release new courses and corresponding certifications every quarter - so stay tuned for more!
Submit your Clay table
To earn a certification, you must submit a Clay table you’ve built that fits any of the certification categories.
80%
Passing score for each certification is ~80%, in addition to having met the critical factors for each certification.
1 week
Clay will take up to 1 week (often less) to evaluate your table according to the corresponding rubric and criteria for that certification, and will update you on the status of your certification.
Don’t just take our word for it
The Clay cohort fast-tracked my AI and GTM enrichment skills through hands-on learning, dedicated support, and a team that blends practical expertise with genuine heart and fun.
No cost content? Free education? A chance to get your feet wet with a trial version of a product experiencing hyper growth? This cohort gave me the chance to do all of this – all without spending a dime.
The Clay 101 cohort was a game-changer for me! The real-life examples made me feel so much more comfortable, and I was able to start delivering value in just a week. Plus, the supportive environment was a huge bonus!
