Clay's website tracking enables teams to collect visitor information including pages visited, time spent, and traffic sources.

This tracking provides insights into how visitors engage with your content and helps you identify high-intent accounts at the optimal moment.

Using website tracking in Clay

1. Click on your account name → Settings → Website tracking.
2. Click Add connection and give the connection a unique name – you'll need this later.
3. Copy the code under Install tracking snippet.
   • We recommend installing the tracking snippet before the closing </body> tag on all pages of your website to collect comprehensive data. This snippet loads tracking scripts asynchronously, ensuring it won't affect your page loading time.
4. Configure which de-anonymization providers you'd like to use. Clay provides a recommended selection or you can manually choose your own provider settings.
   • Note: Pricing is based on unique IP addresses that successfully retrieve data. You'll be charged at most once per 30-day period for each visitor with the same IP address who visits your website.
5. Add filters for specific countries or pages.
   • You can include a * to match any page paths (e.g., /blog*).
6. Make sure Connection enabled is toggled and click Save.
7. In a workbook, under Create, click Website visitor tracking.
8. Select your website connection from the dropdown and adjust your filters.
   • Configure your table filters using page paths, session time, referrer, or UTM tags to show only relevant visitor data.
   • For advanced filtering, create filter groups and adjust visit frequency parameters to refine results.

Website visitor data appears in your table grouped by company domain. Since we only display completed visitor sessions, data may be delayed up to 30 minutes after user activity.

FAQ

Is visitor tracking data shown in real-time?

No, visitor event data can be delayed up to 30 minutes. This allows the full visitor session to be completed first.

When will I start getting charged?

Charges begin after you install the tracking snippet and Clay starts receiving events. To stop tracking, disable the website connection under your workspace settings. Clay will stop processing new visitor sessions and stop charging Clay credits.

How do I know how much my signal costs?

You can view your credit spend for signals underneath the Signals tab of the credit usage dashboard. To access, click on your account name → Settings → Credit usage.

Can I use Segment instead?

We're working to allow you to link Segment events instead of installing the Clay tracking script. We plan to release this feature in the upcoming weeks.

Can I track person-level information?

Clay's visitor tracking identifies unique accounts visiting your website, not individuals. Once an account is identified, you can use enrichments to find specific profiles of relevant people you may want to target at those companies.

How many site visitors can Clay support?

Clay can support hundreds of thousands of daily visitors for even the largest enterprise customers.

Is the visitor data consistent across different providers?

Yes, de-anonymized website data is in a consistent format across various providers.