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CRM Enrichment

Build data hygiene processes for your CRM at scale, and keep it automatically up-to-date.

Intro to CRM Data Enrichment
5 mins
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Import from CRM
3 mins
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Enrich Companies (Waterfalls)
4 mins
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Enrich People (Waterfalls)
5 mins
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AI Formulas + Conditional Runs
8 mins
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Data Cleaning + Normalization
3 mins
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Claygent: AI Web Scraper
7 mins
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Push Data To Your CRM
5 mins
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Keeping your CRM Up to Date With Clay [CRM Enrichment]
5 mins
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Just-in-Time Information (Automating Meeting Prep)
5 mins
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CRM Enrichment
Beginner - Intermediate

In CRM Enrichment, you'll learn how to fill missing gaps of data in your CRM, manage deduplication, and create workflows that keep your most valuable leads up to date as frequently as you need them refreshed.

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