Signals in the wild
At Clay, we monitor multiple signals — job changes, website visits, event attendance, social mentions, technology used, product activations, support tickets that indicate customer expansion potential, etc. —and send both our sellers and CX team bundled and prioritized Slack messages per account.
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Start with our top performing Claybooks
Signals: Stack custom website signals, recent hires, and job opening signals to find better leads
Combine signals like blog activity, recent GTM hires, and open roles to identify high-fit, high-need leads your competitors will miss
Signals: Monitor job movers across the entire market
For when you want to find job movers across any company, not just those at target accounts or in your CRM
Signals: Monitor job changes at target accounts
Monitor job changes at target accounts quarterly, monthly, weekly, or daily—natively in Clay
Find prospects who changed companies using formulas
See who on your target list has changed jobs to a new company in the last 3, 6, or 12 months.
Signals: Monitor company news to uncover urgent buyer needs
Track news mentions to surface accounts in crisis, find the right contacts, and reach out with perfect timing
Signals: Capture custom intent and fit signals using Google Search
How to capture custom buying signals through Google, without ever leaving Clay
Personalize outbound to former bosses of recent job movers
Automate personalized outbound to ICP-fit companies who just lost employees and need support fast
Find high-intent accounts with long-term expansion potential
How LaunchDarkly finds and scores high propensity accounts with long-term expansion potential
Use a custom, multi-signal approach to capture what matters most to you
Enrich each signal with superior context and pair it with the right automated or manual actions on your CRM, email, Slack, or other platforms.
Capabilities
Create custom signals from ANY data point
Turn any of Clay’s 130+ enrichments or a AI agent query into a signal. That can include first-party product usage, tech stack changes, Claygent analyses of website content changes, and more.
Social listening for brand or competitor mentions
Monitor content with keywords on LinkedIn, X, Reddit, & YouTube to find leads & track brand awareness.
Act on ANY kind of news
Think beyond funding news to other selling signals, from security breaches to product launches to new company investments.
Track career movement
Trigger automations when people change jobs or get promoted, or when companies make new hires. Beat the noise by enriching with Clay's 130+ data providers to create more relevant messaging than your competitors.
How it works in Clay
Layer multiple signals, including custom signals
Get the best quality data using multi-provider enrichment — see the proof in our recent data tests.
Enrich every signal for 360 degree intelligence
Build complex workflows on top of any intent data, like: auto-generate new prospects, update CRM lead scoring or queue AI emails.
Act immediately and connect to CRM email et
Consolidate your customer data in one place: intent data, 1st party data, and 3rd party data.