Signals in the wild
At Clay, we monitor multiple signals — job changes, website visits, event attendance, social mentions, technology used, product activations, support tickets that indicate customer expansion potential, etc. —and send both our sellers and CX team bundled and prioritized Slack messages per account.
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Start with our top performing Claybooks
Find, qualify, and enrich local businesses with Openmart + Clay
Use Openmart to pull local business data into Clay, then instantly score each one for ICP fit so you can focus only on the best opportunities.
Get warm intros to target contacts and companies using The Swarm
Use TheSwarm.com to secure warm intros with target accounts and contacts from people you know—without ever leaving Clay.
Use Autobound enrichment to prepare for discovery calls or cold calls
Pull personalized company and contact insights in minutes so reps walk into every discovery or cold call fully prepared with talking points.
Signals: Find high-intent accounts and contacts using TrustRadius
Find high-intent accounts and contacts with TrustRadius, and automate personalized outbound emails using Twain—without ever leaving Clay.
Build account lists and account scores based on technographic and firmographic data
Bring greater transparency to the account scoring process to align sales and marketing with granular context.
Automate email data cleaning and hygiene in Clay
Verify emails, validate domains, and enrich contacts—before you ever hit send.
Scrape public databases with Clay's Chrome scraper
Automate data extraction from public directories and build ready-to-go lists without ever leaving Clay.
Enrich and score event signups
Use AI to filter and follow up with only the event leads that actually matter.
Use a custom, multi-signal approach to capture what matters most to you
Enrich each signal with superior context and pair it with the right automated or manual actions on your CRM, email, Slack, or other platforms.
Capabilities
Create custom signals from ANY data point
Turn any of Clay’s 130+ enrichments or a AI agent query into a signal. That can include first-party product usage, tech stack changes, Claygent analyses of website content changes, and more.
Social listening for brand or competitor mentions
Monitor content with keywords on LinkedIn, X, Reddit, & YouTube to find leads & track brand awareness.
Act on ANY kind of news
Think beyond funding news to other selling signals, from security breaches to product launches to new company investments.
Track career movement
Trigger automations when people change jobs or get promoted, or when companies make new hires. Beat the noise by enriching with Clay's 130+ data providers to create more relevant messaging than your competitors.
How it works in Clay
Layer multiple signals, including custom signals
Get the best quality data using multi-provider enrichment — see the proof in our recent data tests.
Enrich every signal for 360 degree intelligence
Build complex workflows on top of any intent data, like: auto-generate new prospects, update CRM lead scoring or queue AI emails.
Act immediately and connect to CRM email
Consolidate your customer data in one place: intent data, 1st party data, and 3rd party data.