Clay (Free) to find high-intent companies and contacts via TrustRadius
Before you begin
TrustRadius connects business technology buyers with verified peer reviews, helping them make confident decisions. Sales and marketing teams tap into TrustRadius intent data and authentic customer proof to identify in-market buyers, build trust, and accelerate deals. And now, Clay natively integrates with TrustRadius.
In this Claybook, we’ll show you how to use TrustRadius to build an intent-based campaign that identifies prospects who are investigating your products, pricing, and category.
How it works
- Import high-intent companies investigating your product, pricing, and category on TrustRadius
- Find champions at those companies who fit your ICP
- Automate the drafting of an outbound email using intent signals
- Send messages to your email sequencer for automation
Steps
Copy this template
First, copy the exact Clay template we use to run this Claybook here.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will guide you through each step of this Claybook.
Step 2:
Import companies from TrustRadius
Next, using Clay’s native integration with TrustRadius, import high-intent companies. Once imported, the table will run automatically.
Step 3:
Find contacts at target accounts
Next, using Clay’s “Find Contacts at Companies” enrichment, define the contacts within those high-intent accounts that fit your champion profile and import them into the table. Once imported, the table will automatically write them to the next table for further enrichment (LinkedIn, emails, etc.).
Step 4:
Customize outbound email AI prompt
Last, using Clay’s native integration with Twain.ai, we’ll use our inputs from the table to craft a personalized outbound email.
Finally, you can add outbound emails to any sequencer you use, like SalesLoft, Outreach, Hubspot, SmartLeads and others. To learn more about exporting messages to sequencers, take the Clay University lesson: Pushing data from Clay to your email sequencer.
Copy the template
Use TrustRadius to find high-intent accounts who fit your ICP so you can reach potential buyers with the right message at the right time.
Copy this template to start enriching and automating pre-meeting notes with Clay.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
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