Integrations Partner Program

Become a Clay integrations partner

Join our ecosystem and marketplace to help leading teams optimize their workflows. Start building today.

Submit proposal
Cloudflare image

Join the Clay ecosystem and unlock new benefits

Community

Partner with hundreds of GTM experts & content creators.

Marketplace

Sell data on our marketplace, instantly accessing 100K+ GTM teams

Immediate feedback

Get real-time feedback from API-savvy GTM Engineers on your integrations

Empower users

Enable mutual customers to build their dream workflows

New customers

Seamless in-product transition from Clay credits to becoming your direct customer

Get started in 3 simple steps

01

Apply

Get evaluated to become a partner

02

Initial fit review

Publish API template & support material

03

Grow

Branded integration & access credit marketplace

Key benefits

  • Partners receive co-marketing support, insights into consumption of their data, and priority support.
  • Partners have access to Clay’s network of solutions partners who implement core GTM workflows for their clients.
  • Partners see increased data consumption for existing mutual customers.
Clay Integration Partner Badge

Summary of benefits

Benefits
T1
T2
T3
Partner Dashboard
-
Advanced Partner Dashboard
-
-
Data Feedback From Clay Users
-
-
Integrations Partner Advisory Board
-
-
Co-Marketing
Dedicated Partner Page on Website
Social Media Engagement
Full Support
Occasional Support
Ad Hoc Support
2 Tickets to Annual User Conference
-
-
Invite to Dinners/Events
-
-
Prioritized Review of Sponsorship Requests
-
-
Support
Shared Slack Channel
Prioritized Developer Support
-
Prioritized Customer Support
-
-

Frequently Asked Questions

When would we be added to templates/waterfall setups?

Once the integration is live, we can add you to templates or waterfalls depending on the integration use case. We will make the additions by our own discretion and inform you of any additions or updates.

How can I learn more about more collaboration opportunities with Clay?

Please reach out to our Data Partnerships Team.

How soon will the integration be live? Can we get an ETA?

Integration typically depends on the workload and existing priorities but we typically get this set up within 30-60 days. Once we've begun building it, an engineer will ask any questions in our shared Slack channel. We avoid planning any co-marketing prior to an integration being completed.

What makes Clay users a unique source of product feedback?

API-savvy, creative GTM professionals

What kind of promotion can I get once becoming a partner?

We start off by publishing you to our website, support docs, and product search.