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Build systems to grow revenue
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
“Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.”
“Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."
“In our first AI Hackathon week, we unlocked data across YouTube, Ads, Cloud, and CapitalG into powerful AI workflows.”
“Clay 3x'd our enrichment rate and unlocked AI-powered GTM workflows that were infeasible before”
“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack.”
GTM engineers build on Clay
Reach every buyer by finding all the datapoints possible.
What do you want to build?
Get data from the most complete data marketplace
One contract to buy data from 200+ data and AI vendors in Clay’s marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together.
Anthropic 3x’d their enrichment rate with Clay’s data marketplace.
Intercom grew outbound pipeline 140% by continuously researching target accounts for headcount change, technographics, and web intent.
Mistral AI cut the time to map their TAM and score accounts from 2 months to 10 days.
Create agents who mimic your best reps
Mine the web for custom data points to research and qualify accounts. Constantly monitor accounts for reasons to engage. Prep reps with the detail they need to tailor every touchpoint.
OpenAI used Clay to fully automate pre-call prep by researching prospect bios, earning reports, and company changes in the last 90 days.
Canva saved 4 hrs/rep/week by automating contact sourcing to feed their agentic AI outbound motion.
Vanta cut post-call follow-up time from 3 days to <1 with agents tailoring messaging based on SOC 2 badges, compliance signals, and security job posts.
Orchestrate workflows across tools in real time
Connect every GTM or AI tool to a common data layer. Update data across millions of records in your CRM and data warehouse. Define GTM logic once to re-use in every play.
ElevenLabs’ increased SQLs by +50% by reducing speed-to-lead to <5 mins.
Verkada 2x’d warm lead replies by automatically analyzing email replies to route to the right nurture campaign.
Lovable booked 50% more qualified meetings per rep by routing prospects to best-fit rep based on firmographics and current company priorities.
Launch new plays as fast as you have ideas
Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days.
Rippling 2x’d cold email performance by automatically tailoring email copy based on persona and enriched account data.
Legora increased qualified lead volume +60% using research agents to trigger personalized campaigns to ICPs based on their public interests.
Figma increased PLG conversion by automatically prospecting into self-serve accounts with both usage spikes and recent hiring signals.
Build systems that make reps more productive
Reps can self-serve the best prospecting data. Chat to get full account context in natural language. Build centralized workflows for any rep to run.
Pendo reps hit 200% of quota using agents for account research, tailored messaging and pre-call prep.
Hex sales reps got a +50% lift in their close-rate by contacting qualified leads the same-day they show intent.
Terrapinn generates +19% more revenue per rep and reduced acquisition cost by 90% using Claygent to find and qualify leads.
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