Before we begin
This Claybook uses Clay’s native integration with Autobound.ai to instantly enrich your prospect list with personalized company and contact insights. You’ll uncover key talking points, hiring trends, competitor moves, and more—so reps can tailor their outreach and walk into every discovery or cold call fully prepared.
Don’t have a list yet? No problem. Use Clay’s Find People search to build one from scratch, or import an existing CSV. Either way, this workflow gets you from “no data” to “ready to sell” in minutes.
How it works:
- Copy this template to your Clay workspace
- Import contacts using Find People or your own list (LinkedIn URL or email required)
- Customize ChatGPT prompt to create tailored talking points
- Run Autobound enrichment for people and company insights
- Export talking points to Outreach, Salesloft, HubSpot, or your CRM
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Import people using Find People
Next, use Clay’s Find People search to pull in contacts that match your target criteria. Once they’re in, Clay will automatically enrich them with their LinkedIn profile details.
Already have a list of contacts? Upload them via CSV or manually drop them into their own column (email or LinkedIn profile required).
Step 3:
Customize ChatGPT prompt
Next, customize the ChatGPT prompt that uses Autobound’s company insights to figure out how your business can help each person’s company most. Just swap in a positioning statement or elevator pitch about your company instead of the current PulseCheck example.
Once you run the Autobound column (next step), this prompt will automatically run.
Step 4:
Generate insights through Autobound integration
Last, run the Autobound column by clicking on the “Run column” play button in the top right corner of the column header (column 12, titled “Generate people & company insights”). But first, enter your personal LinkedIn profile into the “My LinkedIn” column. The Autobound enrichment will use it to identify you as the seller and surface potential insights like shared relationships.
With Clay’s native Autobound integration, the table will enrich each person with personalized sales intel like outreach ideas, talking points, hiring trends, company headcount, and more.
Copy the template
Start using Autobound enrichment to prepare for discovery calls or cold calls in seconds.
Simply copy this template, follow the steps above, and let Clay work its magic.
Need help?
If you have any issue, you can ask for help in Slack or schedule time with a Clay expert.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
Clay University
Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings.
Go to market blog
Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.
Integrations
Browse through all the integrations you can connect to Clay in seconds and discover what you can do!
Clay Experts
Hire a Clay Enterprise expert or find a Clay partner to help with your next project
Clay's Chrome extension
Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet