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Figma
"Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.”
Kyle Ketchum
Capabilities
All your GTM data in one place
Import millions of records from your CRM and data warehouse into Clay, then layer on enrichments and signals from 150+ providers. Get a unified view of every account and contact.
Dynamic audience lists that never go stale
Create audiences like warm leads or re-engaged accounts with simple filters. Records automatically stay updated as your underlying data changes. No scheduled refreshes, manual exports, or working outdated lists.
Every GTM workflow, orchestrated
Orchestrate GTM workflows on top of a unified data layer. Source ICP contacts, sync your audiences to ad platforms, run plays based on multiple intent signals, and more.
Act with complete customer context
TAM sourcing and account discovery
Continuously surface net-new accounts matching your ICP. Suppress what's already in your CRM. Always work from a clean, deduplicated list of accounts and contacts.
CRM enrichment at full scale
Import your entire CRM. Enrich every record and add buyer intent data. Write clean, current data back. Automatic syncs keep the CRM up-to-date with no manual entry required.
Signal tracking across all accounts and contacts
Track job changes, web intent, and tech stack changes across millions of records. When the right signal fires, Audiences creates enriched records and routes them to the right workflow or rep automatically.
Rep-attributed outbound
Build sequences that fire automatically when contacts enter a segment. Craft every email using full context: account details, touchpoint history, and buying signals.
Automated ad targeting across platforms
Create enriched audiences from your first party data sources and automatically sync them to LinkedIn, Meta, and Google
Signal-based account prioritization
Detect buying signals on target accounts and move them into the right priority tier instantly. Act while the timing is right, not days later from a manual report.
Import millions of records
Sync data from Salesforce and Snowflake with flexible field mapping and import and export controls.
How it works
[1]
Import
Pull millions of records from your CRM or data warehouse into Clay. Connect Salesforce and Snowflake in a few easy steps.
[2]
Enrich
Layer on enrichments and signals from 150+ providers. Firmographics, tech stack, hiring trends, funding events, web intent, and much more.
[3]
Act
Build dynamic audiences from any combination of CRM data, enrichments, and signals. Push them to Sequencer, ad platforms, or any workbook.
[4]
Sync
Close the loop. Write enriched, updated records back to your CRM or data warehouse so your systems stay clean and up to date.
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