Adbeat integration

Adbeat provides comprehensive insights into a company's advertising strategies by analyzing media mix, geographic data, and ad networks.

This integration aids in competitive analysis and lead generation by revealing advertising spend, successful campaigns, and potential partnership opportunities.

Enriching data with Adbeat

1. While in a Clay table, click Add enrichment and search for Adbeat.
2. In the modal, you will be asked to Select Adbeat account.
   • If you have your own account, click + Add account and go through authentication. Otherwise, use the Clay provided key.

Action Find the ad media mix and associated spend for a company

Provides detailed insights into how companies allocate their advertising budgets across different media channels within a specific time frame.

Inputs

• Company domain: Website domain of the company you want to analyze (e.g., apple.com)
• Start date: Beginning of the date range to analyze (YYYY-MM-DD format)
• End date: End of the date range to analyze (YYYY-MM-DD format)
• Country (Optional): Filter results to a specific country

Output

• Media Mix Percentages: Breakdown of spend across programmatic, video, native, and direct advertising
• Total Spend Values: Monetary spend on each advertising channel and overall total

Action Find top ads published by a company

Retrieve detailed data about a company's top performing digital ads, including creative content, network placement, estimated spend, and impression metrics.

Inputs

• Company domain: The advertiser's website domain (e.g., apple.com)
• Start date: Beginning of the date range to analyze (YYYY-MM-DD format or natural language like "last month")
• End date: End of the date range to analyze (YYYY-MM-DD format or natural language like "today")

Output

• Ad Hash: Unique identifier for the ad
• Ad Info: Size, type, creative URL, and text content
• Network: The advertising network where the ad was placed
• Sum Ad Spend: Estimated total spend on the ad during the specified period
• Sum Impressions: Total number of times the ad was shown
• Preview: Various size options to view the ad creative

Action Find top ad networks used by a company

Provides detailed insights into a company's advertising strategy by identifying which ad networks they use and analyzing their ad spend distribution.

Inputs

• Company domain: Domain name of the advertiser you want to analyze (e.g., apple.com)
• Start date: Beginning of the date range to analyze (YYYY-MM-DD format or natural language like "last month")
• End date: End of the date range to analyze (YYYY-MM-DD format or natural language like "today")
• Country (Optional): Filter results to ads shown in a specific country

Output

• Network: The advertising network identifier (e.g., google-dv-360, medianet)
• Ad Type: The type of creative being served through the network
• Sum Ad Spend: Estimated total ad spend on the network during the specified period

Action Find top advertising geographies for a company

Analyze where a company is focusing its advertising efforts geographically and how much they're spending in different regions.

Inputs

• Company domain: The website domain of the company you want to analyze (e.g., apple.com)
• Start date: The beginning of the date range for analysis
  • YYYY-MM-DD format (e.g., 2020-09-09)
  • Natural language (e.g., last month)
• End date: The end of the date range for analysis
  • YYYY-MM-DD format (e.g., 2020-12-31)
  • Natural language (e.g., today)

Output

• Geo Data Array:
  • Country: Two-letter country code
  • DMA: Designated Market Area (specific market region)
  • Sum Ad Spend: Total advertising spend in the region
  • Sum Impressions: Total number of ad impressions in the region
• Country Breakdown:
  • Percentages: Breakdown of spend distribution by country
  • Totals: Advertising spend and impressions by country
• Total Spend: Overall advertising spend across all regions

Action Find top ad publishers used by a company

Uncovers a company's primary advertising partners and reveals details about its ad spend, volume, and impressions.

Inputs

• Domain: Company website domain or company's Adbeat advertiser URL

Output

• Publisher domain/name
• Total ad spend on publisher
• Number of impressions
• Number of unique ads placed
• Publisher performance metrics

Action Find lookalike companies based on advertising data

Find similar companies based on their advertising behavior and strategies to expand prospecting and lead generation efforts.

Inputs

• Company domain: The website domain of the company you want to find similar advertisers for (e.g., geico.com)
• Country (Optional): Filter results to show similar advertisers from a specific country

Output

• Similar Advertisers: Array of company domains that have similar advertising patterns

Action Find cumulative ad spend for a company

Get detailed account-level ad spend reports to understand a company's advertising investment and prioritize prospects based on their marketing budget.

Inputs

• Company domain: Domain name of the advertiser to search (e.g., apple.com)
• Start date: Beginning of the desired date range (YYYY-MM-DD format or natural language like "last month")
• End date: End of the desired date range (YYYY-MM-DD format or natural language like "today")
• Country (Optional): Filter results to ads shown in a specific country

Output

• Advertiser: Company domain
• Sum Ad Spend: Total advertising spend during the specified period

Action Find top YouTube channels a company is advertising on

Uncovers which YouTube channels a company targets with its advertising to provide insights into their video marketing strategy.

Inputs

• Company domain (Required): Company domain of advertiser to search (e.g., apple.com)
• Start date (Required): Start date of the desired date range (Format: YYYY-MM-DD or natural language like last month)
• End date (Required): End date of the desired date range (Format: YYYY-MM-DD or natural language like today)
• Country of search (Optional): Search for ads shown in a specific country

Output

• Channel: YouTube channel URL (e.g., youtube.com/channel/UCtQMmwBJGvINGU0lZ_GrZKQ)
• Publisher Name: Name of the YouTube channel (e.g., PharrellWilliamsVEVO)
• Sum Ad Spend: Total advertising spend on the channel in USD

Action Find companies spending the most on an ad publisher

Get a list of companies advertising on a specific publisher's website, including their ad spend, impression data, and number of unique ads.

Inputs

• Publisher domain: Domain of the publisher website you want to analyze (e.g., yahoo.com)
• Start date: Beginning of the date range for analysis (YYYY-MM-DD or natural language like "last month")
• End date: End of the date range for analysis (YYYY-MM-DD or natural language like "today")
• Country (Optional): Filter results by specific country

Output

• Advertiser domain: Domain of the advertising company
• Total ad spend: Amount spent on advertising
• Total impressions: Number of ad impressions
• Number of unique ads: Count of distinct advertisements