TAM Sourcing

Learn how to build and enrich your Total Addressable Market (TAM) using Clay's powerful data sourcing capabilities. Identify and compile your ideal customer profile (ICP) by combining multiple data providers, enrichment tools, and Clay's waterfall enrichment feature. You'll discover how to source companies using firmographic filters, technographic signals, and intent data, then enrich them with contact information, funding details, and other relevant attributes. By the end, you'll be able to build comprehensive, accurate target lists that scale your outbound efforts efficiently, whether you're targeting 1,000 or 100,000 companies in your market.