In this lesson, we'll dig into the nuts and bolts of finding your Ideal Customer Profile (ICP) with AI. If you're just getting started with prospecting or need a fast way to build a target list, this feature provides a valuable shortcut.

🚀 Using AI to Generate Your ICP List

Clay offers a powerful capability that lets you input your company's domain, and uses AI to scan your site to determine:

• Who you most likely sell to
• What size companies you serve
• What industries your solution resonates with
• Which job titles are typically involved in the buying process

From there, it automatically creates a list of similar companies you can target.

Think of this as having a virtual SDR analyze your site and say:

"You probably sell to mid-market SaaS companies with RevOps leaders—here's a list to start from."

It's a great way to shortcut the blank slate problem and accelerate your search.

🎪 How to Access the AI ICP Search

You'll find AI ICP search alongside all your other favorite sources in the sourced modal when creating a new table in a workbook.

🔍 Example: Using Clay.com

Let's walk through an example using Clay's own website:

1. Plug in Clay.com into the AI ICP search
2. The AI reads our website and recognizes that we sell to GTM teams at mid-market SaaS companies
3. It returns a full list of companies that match that profile—complete with common buyer titles like "Head of RevOps" or "BDR Manager"
4. You can click into the search block and adjust it further if you want to refine industries, geographies, or funding stages

This gives you a fast way to build a high-quality list based on your own positioning, not just filters.

💸 Cost and Efficiency Benefits

It's important to note that this feature costs no credits - we're only using AI to auto-generate the initial filters for search! This makes it an extremely efficient way to jumpstart your prospecting.

🌟 When to Use This Feature

AI-generated ICP discovery is especially useful when:

• You're entering a new market
• You're creating a campaign from scratch
• You want to sanity-check your ICP targeting

This is one of the fastest ways to go from zero to a targeted list using AI.

🎨 Conclusion

In the next lesson, we'll show you how to find company lookalikes—so you can go even deeper on targeting by cloning your best-fit customers.

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