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Automated Outbound Certification

Automated Outbound Certification

Demonstrate your proficiency in building end-to-end automated outbound prospecting systems. Show off your ability to identify target prospects using Clay's search capabilities, enrich leads with personalized data points, craft dynamic outreach sequences, then automatically sync campaigns with your CRM and email tools for seamless execution.

Submit your workbook
Table of contents

Introduction

This rubric is designed to evaluate Clay table submissions for the Automated Outbound certification. It provides a structured framework for assessing the quality, effectiveness, and implementation of best practices in Clay tables used for outbound campaigns.

Use this rubric as a guide for your table ahead of time - and make sure you feel like the workbook you’re submitting meets the standards listed here!

How to earn a certification

We’ll continue to release new courses and corresponding certifications every quarter - so stay tuned for more!

Explore rubric and criteria

Clay table

To earn a certification, you must submit a Clay table you’ve built that fits any of the certification categories.

80%

Passing score for each certification is ~80%, in addition to having met the critical factors for each certification.

1 week

Clay will take up to 1 week (often less) to evaluate your table according to the corresponding rubric and criteria for that certification, and will update you on the status of your certification.