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In early 2023, ChatGPT and Claude began to fundamentally change how we do online research. You could find better answers, with more depth, in far less time.
At Clay, we wanted to create the same paradigm and give our customers a way to supercharge their GTM research. So we launched Claygent in September 2023 with a question in mind:
What if companies could apply the same research depth to their go-to-market?
Since launch, Claygent quietly became a secret weapon for brands like Rippling, Verkada, and Vanta to gain a competitive edge. The world’s leading AI companies, including OpenAI, even use Claygent to deploy their own models for internal GTM tasks and workflows.
Today, we’re celebrating a major milestone – Claygent just surpassed 1 billion runs.
If you're a Clay user, you can click here to view your personalized Claygent stats.
The rapid rise in Claygent runs is a direct reflection of AI’s overall growth in recent years. Consider just a few of the executive mandates and mission statements that have gone viral lately:
- At Shopify, CEO Tobi Lütke stated, “Before asking for more Headcount and resources, teams must demonstrate why they cannot get what they want done using AI.”
- At Duolingo, CEO Luis von Ahn declared, “AI use will be part of what we evaluate in performance reviews.”
- At Fiverr, CEO Micha Kaufman said he’ll only hire candidates who use AI.
AI products are a competitive necessity. Research agents are shifting how we build GTM teams and are responsible for the rise of roles such as GTM Engineers.
AI won’t replace GTM teams, but GTM teams using AI will replace those who don’t.
AI research agents unlock GTM alpha
What separates the good GTM teams from great ones is the ability to find data that’s unique to their business needs. AI research agents like Claygent help teams find their GTM alpha: the edge that helps top teams outperform others.
For a long time, GTM research was monotonous and manual. Companies targeted customers based on generic company size, industry, and job titles filters, and all sold to the same companies at the same time using the same information.
Unique data gathered by AI helps you more precisely narrow in on accounts that have a burning need for your product. These data points are difficult to find, which means BDRs often spend their time manually researching them. AI agents can systematically collect them.
Here are examples of how companies are using Clay’s AI agent to discover unique data points their competitors can't see:
- Certemy counts OSHA violations to find companies with compliance problems
- Supermetrics distinguishes between brands and agencies to route leads to the right sales teams
- Rutter uses AI to identify high-value executives who need financial products the moment relevant conference attendee lists become public
- Intercom determines the breadth of a company’s support documentation
- Cake.ai identifies AI engineering teams that have 2-5 developers (their sweet spot)
Other customers are experimenting with creative ideas like scanning satellite images to analyze building locations for indicators of occupancy, tracking where prospects are expanding office locations, and more.
It’s through those Claygent runs that companies are doing exactly what it takes to find an edge in crowded industries: find data others don’t have.
It’s the same philosophy that great investors have used over the years, and AI agents are putting that edge within easy reach.
But here’s the truth about where the market is right now: if you’re not experimenting with AI agents, someone in your industry is. GTM alpha doesn’t go to the biggest team. It goes to the fastest learners. The tinkerers. The creative ones. The ones testing new workflows, uncovering new data, and building systems before anyone else.
Find your competitive edge with AI research & automation
Today, we’re also excited to announce our new Clay University course: AI-Powered GTM Automation.
You'll learn exactly how leading companies are using Claygent to find unique data and experiment with new GTM plays to outperform competitors.
- Discover how to find unique data signals your competitors miss, from identifying companies with specific pain points to uncovering buying triggers others can't see
- Leverage AI-powered enrichment tactics that create unique datasets tailored to your specific business needs
- Transform raw data into actionable intelligence with AI analysis that prioritizes your highest-value opportunities
- Create hyper-personalized outreach that out-converts traditional approaches
In a market where AI adoption is no longer optional, AI-Powered GTM Automation gives you the practical knowledge to give your team a competitive edge—whether you're just starting with AI or ready to advance your current implementation.
Claygent is available on all plans. Get started for free.
In early 2023, ChatGPT and Claude began to fundamentally change how we do online research. You could find better answers, with more depth, in far less time.
At Clay, we wanted to create the same paradigm and give our customers a way to supercharge their GTM research. So we launched Claygent in September 2023 with a question in mind:
What if companies could apply the same research depth to their go-to-market?
Since launch, Claygent quietly became a secret weapon for brands like Rippling, Verkada, and Vanta to gain a competitive edge. The world’s leading AI companies, including OpenAI, even use Claygent to deploy their own models for internal GTM tasks and workflows.
Today, we’re celebrating a major milestone – Claygent just surpassed 1 billion runs.
If you're a Clay user, you can click here to view your personalized Claygent stats.
The rapid rise in Claygent runs is a direct reflection of AI’s overall growth in recent years. Consider just a few of the executive mandates and mission statements that have gone viral lately:
- At Shopify, CEO Tobi Lütke stated, “Before asking for more Headcount and resources, teams must demonstrate why they cannot get what they want done using AI.”
- At Duolingo, CEO Luis von Ahn declared, “AI use will be part of what we evaluate in performance reviews.”
- At Fiverr, CEO Micha Kaufman said he’ll only hire candidates who use AI.
AI products are a competitive necessity. Research agents are shifting how we build GTM teams and are responsible for the rise of roles such as GTM Engineers.
AI won’t replace GTM teams, but GTM teams using AI will replace those who don’t.
AI research agents unlock GTM alpha
What separates the good GTM teams from great ones is the ability to find data that’s unique to their business needs. AI research agents like Claygent help teams find their GTM alpha: the edge that helps top teams outperform others.
For a long time, GTM research was monotonous and manual. Companies targeted customers based on generic company size, industry, and job titles filters, and all sold to the same companies at the same time using the same information.
Unique data gathered by AI helps you more precisely narrow in on accounts that have a burning need for your product. These data points are difficult to find, which means BDRs often spend their time manually researching them. AI agents can systematically collect them.
Here are examples of how companies are using Clay’s AI agent to discover unique data points their competitors can't see:
- Certemy counts OSHA violations to find companies with compliance problems
- Supermetrics distinguishes between brands and agencies to route leads to the right sales teams
- Rutter uses AI to identify high-value executives who need financial products the moment relevant conference attendee lists become public
- Intercom determines the breadth of a company’s support documentation
- Cake.ai identifies AI engineering teams that have 2-5 developers (their sweet spot)
Other customers are experimenting with creative ideas like scanning satellite images to analyze building locations for indicators of occupancy, tracking where prospects are expanding office locations, and more.
It’s through those Claygent runs that companies are doing exactly what it takes to find an edge in crowded industries: find data others don’t have.
It’s the same philosophy that great investors have used over the years, and AI agents are putting that edge within easy reach.
But here’s the truth about where the market is right now: if you’re not experimenting with AI agents, someone in your industry is. GTM alpha doesn’t go to the biggest team. It goes to the fastest learners. The tinkerers. The creative ones. The ones testing new workflows, uncovering new data, and building systems before anyone else.
Find your competitive edge with AI research & automation
Today, we’re also excited to announce our new Clay University course: AI-Powered GTM Automation.
You'll learn exactly how leading companies are using Claygent to find unique data and experiment with new GTM plays to outperform competitors.
- Discover how to find unique data signals your competitors miss, from identifying companies with specific pain points to uncovering buying triggers others can't see
- Leverage AI-powered enrichment tactics that create unique datasets tailored to your specific business needs
- Transform raw data into actionable intelligence with AI analysis that prioritizes your highest-value opportunities
- Create hyper-personalized outreach that out-converts traditional approaches
In a market where AI adoption is no longer optional, AI-Powered GTM Automation gives you the practical knowledge to give your team a competitive edge—whether you're just starting with AI or ready to advance your current implementation.
Claygent is available on all plans. Get started for free.
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