
Vanta
Before Clay, Vanta used multiple tools to run CRM enrichment. With Clay, they combine and cross-reference data from multiple providers to select the most reliable data points from each source. This simplifies their own tooling and makes their CRM a source of truth.
"We're no longer limited by the accuracy of any single provider—instead, we get the best of each provider's strengths, automatically combined into one reliable output."

Anthropic
Anthropic tripled their enrichment coverage by routing all inbound leads through Clay's waterfall enrichment and automated ICP scoring before syncing to Salesforce, turning incomplete leads into sales-ready opportunities automatically.

OpenAI
OpenAI used Clay's multi-provider waterfall enrichment to double inbound lead enrichment coverage rates from 40% to 80%.

Intercom
Intercom enriched thousands of CRM records using Clay’s marketplace of 150+ data providers, pulling in firmographic data, headcount trends, job postings, technographic markers, and even niche data points like support team size. This allowed their RevOps team to analyze what their highest-value customers had in common.
“Clay helps us identify companies that are the best fit for Fin. We now know exactly which signals — including niche ones — predict that an account matches our ideal profile,”
Enrich in real-time or on schedule
Trigger enrichments automatically when new leads enter your CRM, ensuring new records are complete before routing. Schedule regular refreshes to catch job changes and company growth, keeping your existing data fresh.


Waterfall across 150+ data providers and AI
Run waterfall enrichments across multiple data source sequentially to fill in gaps and increase reliability for data points like company headcount. Use AI web research to fill in gaps that don’t exist in standard databases.
Find unique data with AI research
Use Claygent, Clay’s AI web research agent, to scale personalized research. Find the breadth of a company’s support documentation like Intercom or analyze if a lead’s website is off-brand like Canva.
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Auto-update millions of CRM records
Run bulk enrichment across your entire CRM to clean outdated records, standardize formatting, and identify duplicates. Clay processes millions of records efficiently and syncs data directly without manual exports.





















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