Effortlessly keep your CRM clean with the highest quality data

Access 150+ data providers and AI web research in one platform. Build custom enrichment logic, eliminate manual data work, and automatically sync clean data back to your CRM.

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The best data coverage in GTM

No more manual research or CRM updates

Automatically enrich new or existing accounts with customized AI and data workflows and immediately sync back to the right account in your CRM.

Get better data with 150+ integrations and AI research

Increase your data match and fill rates by automatically waterfalling across multiple providers for any data point.

Consolidate your GTM tool stack into one platform

Run enrichment, scoring, routing, and deduplication with one platform instead of stitching together multiple tools manually.

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Case study

Vanta

Before Clay, Vanta used multiple tools to run CRM enrichment. With Clay, they combine and cross-reference data from multiple providers to select the most reliable data points from each source. This simplifies their own tooling and makes their CRM a source of truth.

"We're no longer limited by the accuracy of any single provider—instead, we get the best of each provider's strengths, automatically combined into one reliable output."

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Case study

Anthropic

Anthropic tripled their enrichment coverage by routing all inbound leads through Clay's waterfall enrichment and automated ICP scoring before syncing to Salesforce, turning incomplete leads into sales-ready opportunities automatically.

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Case study

OpenAI

OpenAI used Clay's multi-provider waterfall enrichment to double inbound lead enrichment coverage rates from 40% to 80%.

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Case study

Intercom

Intercom enriched thousands of CRM records using Clay’s marketplace of 150+ data providers, pulling in firmographic data, headcount trends, job postings, technographic markers, and even niche data points like support team size. This allowed their RevOps team to analyze what their highest-value customers had in common.

“Clay helps us identify companies that are the best fit for Fin. We now know exactly which signals — including niche ones — predict that an account matches our ideal profile,”

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Enrich in real-time or on schedule

Trigger enrichments automatically when new leads enter your CRM, ensuring new records are complete before routing. Schedule regular refreshes to catch job changes and company growth, keeping your existing data fresh.

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Waterfall across 150+ data providers and AI

Run waterfall enrichments across multiple data source sequentially to fill in gaps and increase reliability for data points like company headcount. Use AI web research to fill in gaps that don’t exist in standard databases.

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Find unique data with AI research

Use Claygent, Clay’s AI web research agent, to scale personalized research. Find the breadth of a company’s support documentation like Intercom or analyze if a lead’s website is off-brand like Canva.

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Auto-update millions of CRM records

Run bulk enrichment across your entire CRM to clean outdated records, standardize formatting, and identify duplicates. Clay processes millions of records efficiently and syncs data directly without manual exports.

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