Score leads using 100+ data providers and our AI research agent

Generate custom lead scores to prioritize your account list — based on any data points that matter to you.

Trusted by 300,000 leading GTM teams of all sizes

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A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
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Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands
Alexander DeMoulin - GTM Ops at Intercom
Director of GTM Ops
Alexander DeMoulin
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Our first AI Hackathon week in SF with Google brought builders together to move fast and build real things. Working side by side, we unlocked data across YouTube, Ads, Cloud, Intrinsic, and CapitalG, and turned it into AI workflows that are practical, powerful, and ready to use.
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Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
Revenue Strategy & Data
Scotty Huhn
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Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers vs. our previous solution.
Head of Sales Operations
Adam Wall
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Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more.
Ryan Narod, VP, Corporate & Integrated Marketing – Rippling
VP, Corporate Integrated Marketing
 Ryan Narod
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Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research.
Director of Growth
Davide Grieco
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Use AI to filter leads into the unique categories you care about

Scoring based on generic firmographics isn’t enough. Use AI and 100+ providers to create custom scores that target your unique ICP.

Comparison visual of standard filtering vs. Clay advanced filtering

Combine data points from anywhere to create unique lead scores

Use data from any source in your lead scoring formulas in Clay and auto-update your CRM.

Best data quality

Get the best data with multi-provider enrichment and use our AI agent to replace manual research.

All your data in one place

Consolidate all your customer data in one place: intent data, 1st party data, and 3rd party data.

Powerful workflows

Build complex workflows on top of custom scores: auto-generate new prospects, update CRM lead scores, queue AI emails, or build natural language formulas.

Add scoring into your inbound workflow

Connect your scoring table to your lead forms to enrich and score leads the moment they come in.

Workflow visual of how companies can use Clay to automatically score inbound leads and assign these to different sales reps

Coverflex uses Clay to monitor their entire TAM for intent signals and automatically trigger outbound emails.

Anthropic uses Clay's AI research agent to improve lead scoring with custom fields

Read case study
3x
Data enrichment coverage
4h/week
Saved with automations
80+
Vendors consolidated with Clay
3M+
3M+
Companies prioritized
200+
Demos per month
5x

Team output

What our customers say about us...