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Clay crossed $100M ARR this week.
From the outside, it looks like an overnight success: we went from $1M to $100M in just two years. But the six years before that tell the real story. We spent most of Clay’s life charting our own course: exploring ideas, narrowing our focus, and finding the right product to build. Once we nailed that, the last two years came from putting that product into the world.
Clay started with the goal to democratize the power of programming. What began as a no-code spreadsheet ultimately found its home with GTM teams, but the fundamentals never changed: a few flexible primitives, combinable in endless ways, giving non-technical people new powers.
Our growth is anchored in strong foundations. We have never churned an enterprise customer. Teams that use Clay scale and introduce others, which is why our enterprise net revenue retention is over 200%. That flywheel means every dollar we invest grows Clay roughly 15x — a ratio that has tripled in recent years and continues to rise. It’s how we’ve reached this scale with a fraction of the spend typical for companies at our stage.
Our culture is core to that foundation. We’ve built a place where people from every path — farmers, journalists, archaeologists, filmmakers, potters, puzzlers, musicians, and magicians — can create together. Our team’s sense of shared belonging (and perfect Glassdoor score!) reflects that. The way we build shows the creativity we harness in the rest of our lives.
The career path we created — GTM Engineering — has now spawned thousands of open jobs, hundreds of agencies, and nearly seventy self-organized clubs around the world. People from every background, including doctors, developers, and scientists, are stepping into it. Many first-time entrepreneurs have already built seven-figure businesses on top of Clay. Our community is our lighthouse and our force multiplier, and it’s the clearest sign that we’re building something meaningful.
Clay is built to be a growth engine for as many people as possible. Tens of thousands of teams use our data and workflows to land the right customers in increasingly crowded markets. Their workflows depend on their pain point: personalized outbound campaigns, enriched inbound leads, signals in Slack, pre-call notes, personalized webpages. In every case, teams end up with less manual work, more productive sellers, and faster growth than their peers.
We’re not racing anyone. We spent six years figuring out what — and how — we wanted to build. In an era of overnight successes and growth at all costs, it turns out that taking time to build something authentic can create a business with bigger impact, more growth, and less consumption than you'd think.
We're proud to be an eight-year overnight success, with the best of our journey still ahead of us.
Clay crossed $100M ARR this week.
From the outside, it looks like an overnight success: we went from $1M to $100M in just two years. But the six years before that tell the real story. We spent most of Clay’s life charting our own course: exploring ideas, narrowing our focus, and finding the right product to build. Once we nailed that, the last two years came from putting that product into the world.
Clay started with the goal to democratize the power of programming. What began as a no-code spreadsheet ultimately found its home with GTM teams, but the fundamentals never changed: a few flexible primitives, combinable in endless ways, giving non-technical people new powers.
Our growth is anchored in strong foundations. We have never churned an enterprise customer. Teams that use Clay scale and introduce others, which is why our enterprise net revenue retention is over 200%. That flywheel means every dollar we invest grows Clay roughly 15x — a ratio that has tripled in recent years and continues to rise. It’s how we’ve reached this scale with a fraction of the spend typical for companies at our stage.
Our culture is core to that foundation. We’ve built a place where people from every path — farmers, journalists, archaeologists, filmmakers, potters, puzzlers, musicians, and magicians — can create together. Our team’s sense of shared belonging (and perfect Glassdoor score!) reflects that. The way we build shows the creativity we harness in the rest of our lives.
The career path we created — GTM Engineering — has now spawned thousands of open jobs, hundreds of agencies, and nearly seventy self-organized clubs around the world. People from every background, including doctors, developers, and scientists, are stepping into it. Many first-time entrepreneurs have already built seven-figure businesses on top of Clay. Our community is our lighthouse and our force multiplier, and it’s the clearest sign that we’re building something meaningful.
Clay is built to be a growth engine for as many people as possible. Tens of thousands of teams use our data and workflows to land the right customers in increasingly crowded markets. Their workflows depend on their pain point: personalized outbound campaigns, enriched inbound leads, signals in Slack, pre-call notes, personalized webpages. In every case, teams end up with less manual work, more productive sellers, and faster growth than their peers.
We’re not racing anyone. We spent six years figuring out what — and how — we wanted to build. In an era of overnight successes and growth at all costs, it turns out that taking time to build something authentic can create a business with bigger impact, more growth, and less consumption than you'd think.
We're proud to be an eight-year overnight success, with the best of our journey still ahead of us.
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