Clay’s expanded commitment to Europe’s GTM teams comes with a big increase in data quality for the region. We’ve partnered with two of the leading data providers for the region: Lusha and Beauhurst to bring them directly to Clay users, available with Clay Credits.
Lusha brings verified contact data, lookalike prospecting, and signal-informed enrichment with a strong EMEA coverage. Beauhurst brings private company data for the UK and Germany that helps organisations see earlier, prioritise better and act with confidence - — including funding rounds that never get publicly announced. Together, they solve two of the biggest pain points we hear from teams going to market in EMEA: "I can't find accurate contacts in Europe" and "I can't see the financial signals that tell me when to engage."
Here's exactly what each provider unlocks, and how to put them to work in Clay.
Lusha: Build in Clay. Trust the data from Lusha.
Lusha is one of the largest contact and signal data providers in EMEA. Their global B2B data is built on community contributions, vendor partnerships, and cross-verification — not scraping. That distinction matters: Lusha is fully GDPR and CCPA compliant, with ISO certifications, and 98% email deliverability.
For teams that choose to place Lusha at the top of an enrichment sequence, workflows begin with verified and compliant data and strong coverage.
Lusha provides lookalike discovery, signal-informed outreach, and verified contact and company data that power prospecting, enrichment, and prioritization workflows inside Clay.
Clay orchestrates your GTM workflow. Lusha makes sure the contacts, companies, and signals inside it are accurate, up-to-date, compliant, and ready for you to act on.
Use case 1: Lookalike prospecting
Find lookalike accounts and contacts through Lusha’s proprietary algorithm. Use Find company lookalikes to input 5-100 your best customer domains and get back similar companies matched by firmographic profile. Or use Find people lookalikes to start with your top-converting contacts' LinkedIn URLs or emails and find similar people aligned by title, seniority, and company context.
Both are table source actions — meaning they generate net-new rows, not just enrich existing ones. Feed your closed-won accounts into Find company lookalikes, let Clay enrich the results with Enrich company for firmographics, score against your ICP, and push to your sequencer or use ours. Same pattern at the contact level with Find people lookalikes → Enrich person → personalized outreach.
Use case 2: Contact enrichment with European coverage
Lusha's phone accuracy sits around 85%, and because the data isn't scraped, you're not risking compliance issues with every dial. Add it as a step in your existing contact enrichment chains and you'll immediately see better match rates on contacts — verified emails and direct dials that actually connect. This matters across every major motion: inbound enrichment, CRM hygiene, and outbound list building.
Use case 3: Signal-informed outreach
Don’t just enrich sequences; prioritize.
Lusha offers four signal actions you can layer into any Clay workflow to reprioritize account lists, trigger sequences, or give reps a timely reason to reach out. Enrich person signals detects promotions and company changes at the contact level. Enrich company headcount growth and Enrich company jobs growth track hiring momentum over time. Enrich company news surfaces funding rounds, acquisitions, and leadership changes.
Beauhurst: Power Outreach with Verified Private Company Signals
Most data providers give you headcount, industry, and maybe a publicly announced Series B. Beauhurst goes deeper — private company financials, funding, networks, corporate structures, and innovation signals across the UK and Germany, enabling Clay users to identify and act on commercial inflection points before competitors.
Use Case 1: Account planning
Roughly 70% of UK fundraising is never publicly announced. If you're relying on news alerts to time outreach around funding, you're only seeing a fraction of the picture. With Beauhurst, you can build account strategy based on unannounced funding data from both grants and private fundraising and understand buying center hierarchies.
Enrich Company (UK & Germany) pulls accurate firmographics — phone number, registration number, LinkedIn URL, activity status, and verified location. Segment accounts, verify ICP fit, and disqualify inactive companies.
Find Company Funding (UK & Germany) layers on funding activity — number of rounds, total amount raised, grant funding, and latest valuation. Set minimum thresholds to qualify accounts and spot stealth rounds and early-stage raises before they hit the news.
Find Company Corporate Structure (UK & Germany) maps the full entity tree — ultimate parent, intermediate parent, and all child entities for a given domain. Helpful for whitespace mapping, finding intro routes through existing customers, and understanding where a prospect sits within a larger corporate family.
Use Case 2: CRM cleaning
Apply Beauhurst to fill in gaps in company records, build automated routing logic based on funding, and map complex corporate structures to get clarity on true buying centers.
Enrich Company fills gaps in company records so every account is actually actionable. Find Company Funding adds funding data at scale for routing logic, growth signals, and re-engagement triggers. Find Company Corporate Structure helps merge duplicates, route complex accounts to strategic sales, and disqualify records whose parent company puts them outside your ICP.
Get started
Both providers are available today in Clay with Clay Credits — no separate procurement, no additional contracts. Pick the use case that fits your motion, grab the Claybook, and start enriching.
Lusha: Signal-informed outreach
Beauhurst: Account planning + CRM cleaning
Clay’s expanded commitment to Europe’s GTM teams comes with a big increase in data quality for the region. We’ve partnered with two of the leading data providers for the region: Lusha and Beauhurst to bring them directly to Clay users, available with Clay Credits.
Lusha brings verified contact data, lookalike prospecting, and signal-informed enrichment with a strong EMEA coverage. Beauhurst brings private company data for the UK and Germany that helps organisations see earlier, prioritise better and act with confidence - — including funding rounds that never get publicly announced. Together, they solve two of the biggest pain points we hear from teams going to market in EMEA: "I can't find accurate contacts in Europe" and "I can't see the financial signals that tell me when to engage."
Here's exactly what each provider unlocks, and how to put them to work in Clay.
Lusha: Build in Clay. Trust the data from Lusha.
Lusha is one of the largest contact and signal data providers in EMEA. Their global B2B data is built on community contributions, vendor partnerships, and cross-verification — not scraping. That distinction matters: Lusha is fully GDPR and CCPA compliant, with ISO certifications, and 98% email deliverability.
For teams that choose to place Lusha at the top of an enrichment sequence, workflows begin with verified and compliant data and strong coverage.
Lusha provides lookalike discovery, signal-informed outreach, and verified contact and company data that power prospecting, enrichment, and prioritization workflows inside Clay.
Clay orchestrates your GTM workflow. Lusha makes sure the contacts, companies, and signals inside it are accurate, up-to-date, compliant, and ready for you to act on.
Use case 1: Lookalike prospecting
Find lookalike accounts and contacts through Lusha’s proprietary algorithm. Use Find company lookalikes to input 5-100 your best customer domains and get back similar companies matched by firmographic profile. Or use Find people lookalikes to start with your top-converting contacts' LinkedIn URLs or emails and find similar people aligned by title, seniority, and company context.
Both are table source actions — meaning they generate net-new rows, not just enrich existing ones. Feed your closed-won accounts into Find company lookalikes, let Clay enrich the results with Enrich company for firmographics, score against your ICP, and push to your sequencer or use ours. Same pattern at the contact level with Find people lookalikes → Enrich person → personalized outreach.
Use case 2: Contact enrichment with European coverage
Lusha's phone accuracy sits around 85%, and because the data isn't scraped, you're not risking compliance issues with every dial. Add it as a step in your existing contact enrichment chains and you'll immediately see better match rates on contacts — verified emails and direct dials that actually connect. This matters across every major motion: inbound enrichment, CRM hygiene, and outbound list building.
Use case 3: Signal-informed outreach
Don’t just enrich sequences; prioritize.
Lusha offers four signal actions you can layer into any Clay workflow to reprioritize account lists, trigger sequences, or give reps a timely reason to reach out. Enrich person signals detects promotions and company changes at the contact level. Enrich company headcount growth and Enrich company jobs growth track hiring momentum over time. Enrich company news surfaces funding rounds, acquisitions, and leadership changes.
Beauhurst: Power Outreach with Verified Private Company Signals
Most data providers give you headcount, industry, and maybe a publicly announced Series B. Beauhurst goes deeper — private company financials, funding, networks, corporate structures, and innovation signals across the UK and Germany, enabling Clay users to identify and act on commercial inflection points before competitors.
Use Case 1: Account planning
Roughly 70% of UK fundraising is never publicly announced. If you're relying on news alerts to time outreach around funding, you're only seeing a fraction of the picture. With Beauhurst, you can build account strategy based on unannounced funding data from both grants and private fundraising and understand buying center hierarchies.
Enrich Company (UK & Germany) pulls accurate firmographics — phone number, registration number, LinkedIn URL, activity status, and verified location. Segment accounts, verify ICP fit, and disqualify inactive companies.
Find Company Funding (UK & Germany) layers on funding activity — number of rounds, total amount raised, grant funding, and latest valuation. Set minimum thresholds to qualify accounts and spot stealth rounds and early-stage raises before they hit the news.
Find Company Corporate Structure (UK & Germany) maps the full entity tree — ultimate parent, intermediate parent, and all child entities for a given domain. Helpful for whitespace mapping, finding intro routes through existing customers, and understanding where a prospect sits within a larger corporate family.
Use Case 2: CRM cleaning
Apply Beauhurst to fill in gaps in company records, build automated routing logic based on funding, and map complex corporate structures to get clarity on true buying centers.
Enrich Company fills gaps in company records so every account is actually actionable. Find Company Funding adds funding data at scale for routing logic, growth signals, and re-engagement triggers. Find Company Corporate Structure helps merge duplicates, route complex accounts to strategic sales, and disqualify records whose parent company puts them outside your ICP.
Get started
Both providers are available today in Clay with Clay Credits — no separate procurement, no additional contracts. Pick the use case that fits your motion, grab the Claybook, and start enriching.
Lusha: Signal-informed outreach
Beauhurst: Account planning + CRM cleaning
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