.avif)
.avif)
Build visual-first workflows on your living GTM data layer
Create GTM systems in minutes, no code required. Share, troubleshoot, and perfect workflows in one place with unlimited scale and complexity.
Workflow automation for end-to-end plays
Observe to iterate faster
Trace individual records to quickly spot why logic or agents make unexpected decisions, and fix it fast.
Run plays at any scale
Build code into workflows to run complex logic, or extend workflows outside of Clay with no limits.
Launch workflows in no time
Build and ship workflows using natural language prompts in Clay, or via CLI with any coding agent.
Refine every step between signal and outbound
Build additional qualification and research steps into your signal-based automated outbound, so you can act instantly and with personalized outreach.
Increase your speed to lead with complex scoring and logic
Build workflows using any 1st or 3rd-party context on your GTM data layer, or source new data from 200+ providers in Clay’s marketplace. Code nodes let you add sophisticated routing logic into any workflow.
Trace a prospect’s path to fine-tune ABM campaigns
Follow the exact path a record takes through a workflow, including exactly what deterministic or agentic reasoning was applied at each step, to troubleshoot and fix any unexpected behavior.