Cold outbound is one of the most cost effective growth channels for any business. 

When your signals and lead data live apart from your sequencer, qualified leads get enrolled too late or people who should have dropped out keep receiving emails. A lead who changed jobs three weeks ago is still getting a sequence written for their old company.

Stale context shows up in the copy too. AI agents personalize without all of the full context, and when that data is old, the email reads generic.

Finally, deliverability is a nightmare to manage independently. Alternative domains and email accounts are usually a separate line item, with warming and rotation hard to manage independently.

The Clay Sequencer solves all three problems. Run end-to-end cold outbound in one place so you can continually reach the right person, at the right time, with the right message at scale. Now generally available on Launch, Growth, and Enterprise plans. 

The cold email sequencer with the freshest data

Clay Sequencer is the outbound engine inside Clay. It’s now built on Audiences, the unified GTM data layer. Lead management, AI copy, deliverability, and routing all read from the same data.

What’s new with Sequencer

Manage deliverability in one place

Buy alt domains and Google or Outlook email accounts directly in Clay with credits. Clay warms the inboxes and configures deliverability for you. The campaign calculator sizes how many inboxes your target volume needs, and per-domain bounce rates in global analytics show you which domains to rotate out.

Source leads and manage lead enrollment in one place 

Build lead lists from first and third-party filters in Audiences, or search Clay's people database of 800M+ contacts. Lead data is refreshed continuously so leads enter and leave campaigns as they qualify. Clay verifies eligibility at the moment of send, so your agents use the freshest data to generate copy. 

Context-driven agents write copy your reps would actually send 

Sequencer produces the highest personalization quality of any cold email tool, because the agents writing your copy have both the context and the structure to do it well.

AI snippets write the fields you choose inside a template you control, using the first- and third-party lead data from 200+ providers in Clay's data marketplace. Outside of this our agents understand your business context, campaign goals, and can use Skills. 

Make sure you never send a blank email by marking lead fields required for send. Clay shows you fill rate so you know how many of your leads have the data you need.

Route replies and draft responses for reps at Scale 

Inboxes and domains bought in Clay map back to your reps, so campaigns send with each rep's name, profile picture, and per-rep variables. Manage the fleet however you want to map reps to campaigns.

Each rep gets their own permissioned inbox in Clay to see and manage replies. Reply handling can also run automatically: pause and resume sequences on OOO responses, forward requests for information, or have Claygents draft replies that go to Slack for rep approval.

All of it writes back to Audiences, so reps can see who has been contacted, with what message, and when. Lead activity is also available through our MCP, so reps always get the latest data on their leads.

Analytics across all leads 

Campaign analytics cover the lead funnel, reply monitoring, and deliverability; global analytics aggregate performance across campaigns and domain health, with AI sentiment analysis on replies. Sends, replies, and bounces write back to Audiences, so lead-level activity sits next to the rest of your GTM data. We’re working on adding self-learning agents that will learn from this data to help you run better plays.

Hear from customers

"What we loved about the Clay Sequencer is its modularity. It lets us integrate with our LLMs, data, and tools of choice to build the best personalized emails. We tested lots of vendors, and nothing came close to the email quality we see with Clay. The Slack approval flow has made it a lot easier for our reps to respond faster to positive leads with less work,” - Mafer Bencomo, Demand Gen Manager at DataCamp

“I have found adding the Clay sequencer to my workflow has been a game changer for cold outbound. Now I can have a true end-to-end process through Clay. Having the campaign stats and analytics pages proactively running with the outreach is immensely helpful for future strategic planning!” - Lindsay Stanley, Senior Associate at CB Insights. 

Key Use Cases

Persona-based outbound

Build a filtered lead list from your CRM, signals, or Clay's people database. The segment keeps populating as your search pulls new leads, Clay auto-qualifies, enriches and shares full context with the Sequencer. 

Example: a search for L&D leaders at companies over 1,000 employees adds people to the Audience as they match, enriches them for email, and syncs them to the campaign.

Signal-based outbound

Run campaigns on signals like product usage, website intent, or topic intent all tracked in Clay. Audiences are always-on and enroll leads just in time, so the copy uses the latest context. 

Example: someone who used your product at their last company changes jobs, enters the campaign that week, and gets copy that references where they used it before.

Account-based marketing

Enroll tiered segments into outbound campaigns and sync the same segments to your ad platforms. Track all the activity leads received across channels. 

Example: your Tier 1 segment feeds a sequenced campaign and a LinkedIn ad audience at once, and both update as accounts move in and out of the tier.

Get Started Today

The Clay Sequencer is generally available today on Launch, Growth, and Enterprise plans. 

Start by building a segment in Audiences, enriching leads via Workflows if you need email addresses, then sync your segment to the Sequencer. Buy domains and inboxes and give them about three weeks to warm. 

Start building your first campaign here.

Check out our Clay University course to learn more.

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