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The ceiling on your GTM agent is the data, not the model.
We tested a generic AI agent against Clay’s Account Agent. Clay's agent resulted in 6.4x fewer tokens, 2.6x faster answers, and fewer missed deal risks.
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In the era of agents, GTM alpha means self-learning
In Finding GTM Alpha, we argued that winning teams use data others don't have, in plays others can't run, to build an edge. We also argued that no play lasts forever, and that teams must learn and iterate quickly.
Oct 8, 2026
Oct 8, 2026
Read post
Read post
Clay raises $115M to be the AI growth engine for every company
Clay has raised $115M in Series D funding at a $7.1B valuation, following 4x revenue growth in 2025. More than 17k customers, including 80% of the Forbes AI50 and companies like Anthropic, Google, OpenAI, Stripe, ElevenLabs, Visa, Siemens, and UPS, use Clay as their infrastructure for growth
Sep 9, 2026
Sep 9, 2026
Read post
Read post
Run unlimited searches on Clay’s GTM data layer
Clay users can now build campaigns at any scale, instead of being limited to working across 50,000 records at a time. Audiences lets you run unlimited people and company searches without row limits, import millions of records from your CRM and data warehouse, and enrich them with first and third party data.
Jun 23, 2026
Jun 22, 2026
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Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The ceiling on your GTM agent is the data, not the model.
We tested a generic AI agent against Clay’s Account Agent. Clay's agent resulted in 6.4x fewer tokens, 2.6x faster answers, and fewer missed deal risks.
Nov 3, 2026
Nov 2, 2026
Read post
How to Do Territory Planning for Your GTM Team in Clay
Learn how we score accounts and carve out fair books for our reps in Clay. Then build the same system for your own sales team.
Oct 29, 2026
Oct 29, 2026
Read post
How We Turn a Champion’s Departure Into a Buying Signal
Clay Growth Play #1: When a senior leader leaves a company that pays for Clay for one that doesn’t, a workflow drafts a personalized outreach sequence for our sales reps.
Oct 27, 2026
Oct 27, 2026
Read post
Claygent picks the right model for every task with auto-mode
Claygent auto-mode picks the best model for each row while optimizing for cost. We post-trained the model router with Applied Compute, and auto-mode costs 47% less than the most capable model.
Oct 27, 2026
Oct 26, 2026
Read post
Making a Billion Records Explain Themselves
The engineering behind Clay’s CPJ dataset
Oct 27, 2026
Oct 15, 2026
Read post
Announcing the Winners of Clay's 2026 Data Partner Awards
Clay Partner Day recap and the 10 data partners who took home awards
Oct 22, 2026
Oct 22, 2026
Read post
In an Agentic GTM Era, Sales Plays Will Ship Like Software
Clay’s go-to-market engineers adapted the way developers review and release code, calling it GTM CI/CD, to safely run learning loops where agents improve their own workflows.
Oct 21, 2026
Oct 21, 2026
Read post
Sculpt recap: Building the self-learning revenue engine
Learn how Clay is building the self-learning revenue engine
Oct 8, 2026
Oct 8, 2026
Read post
In the era of agents, GTM alpha means self-learning
In Finding GTM Alpha, we argued that winning teams use data others don't have, in plays others can't run, to build an edge. We also argued that no play lasts forever, and that teams must learn and iterate quickly.
Oct 8, 2026
Oct 8, 2026
Read post
How to Use Grok Bot and Clay for Go-to-Market Plays
Explore real Grok Bot and Clay use cases from Eric Nowoslawski, including chat-built outbound campaigns, GTM Hub lead magnets, and a daily learning loop.
Oct 7, 2026
Oct 7, 2026
Read post
We gave everyone at Clay their own data scientist
Data teams have endless request queues. Here's how Clay built monty, a Slack-based analytics agent, so anyone can query the warehouse in plain English.
Sep 30, 2026
Sep 28, 2026
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Read post
The Clay Skills Marketplace Is Open
We’ve launched a place to find skills built by the Clay community, free to install and ready to run in Claude Code, Codex, or Cursor.
Sep 29, 2026
Sep 29, 2026
Read post
New and updated integrations in Clay
Clay adds 24 new and updated integrations for EMEA and APAC coverage, buying signals, new industries, enrichment, dialers, CRMs, and warehouses.
Sep 29, 2026
Sep 29, 2026
Read post
9 Ways to Use Clay’s Agent Plugin to Build GTM Workflows and Tools
See how nine Clay team members use the Clay Agent Plugin to build GTM workflows and rep tools with Clay’s API and CLI from their coding agents.
Sep 23, 2026
Sep 15, 2026
Read post
We asked 6,346 companies for a demo. Most never wrote back.
A team of Claygents filled out thousands of B2B demo and contact forms and timed how long it took anyone to respond.
Sep 22, 2026
Sep 22, 2026
Read post
Customers on legacy Starter, Explorer, and Pro plans can try new products through the end of the year
Legacy customers can use Audiences, Account Agents, Workflows, Plugin (API/CLI), and Sequencer for a limited time
Sep 16, 2026
Sep 16, 2026
Read post
How the Clay ecosystem team builds with AI for 50,000+ people
See how Clay’s non-engineers built an AI-powered training platform that saves 75+ hours a week, and how they got teammates to use and improve it.
Sep 15, 2026
Oct 5, 2026
Read post
Build custom GTM tooling on Clay
Build on Clay from any coding agent
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Read post
Top 1%: How depthfirst Built RevOps on Signals Before Scaling Its Sales Team
Mark Hardy, Head of Revenue Operations at depthfirst, on building the AI security startup’s go-to-market systems as a RevOps team of one.
Sep 14, 2026
Sep 9, 2026
Read post
How Clay Runs Cold Outbound to Enterprise Accounts
Clay GTM engineer Sabrina Glaser cut 85 minutes of account research down to five with four agents, and now the entire sales team runs her play.
Sep 10, 2026
Sep 9, 2026
Read post
Clay raises $115M to be the AI growth engine for every company
Clay has raised $115M in Series D funding at a $7.1B valuation, following 4x revenue growth in 2025. More than 17k customers, including 80% of the Forbes AI50 and companies like Anthropic, Google, OpenAI, Stripe, ElevenLabs, Visa, Siemens, and UPS, use Clay as their infrastructure for growth
Sep 9, 2026
Sep 9, 2026
Read post
Top 1%: Inside GTM Engineering at the GTM Company
Osman Sheikhnureldin, Clay’s Head of GTM Engineering, on compound problems, hacky MVPs, and building systems that improve as they run.
Sep 3, 2026
Sep 3, 2026
Read post
Run more timely and targeted cold outbound campaigns with the Clay Sequencer
Clay Sequencer brings lead sourcing, enrichment, and sequencing into one tool, so every email sends on current data. Now generally available in Clay.
Sep 1, 2026
Sep 1, 2026
Read post
How we turned a few thousand ad dollars into $1.3 million in pipeline
Inside the workflow our growth team uses to turn Clay audience data into synced ad campaigns across Meta, LinkedIn, Google, and more.
Aug 31, 2026
Aug 31, 2026
Read post
Practical ways GTM teams can use agents
Our growth team at Clay shares six agent use cases from our own workspace, including deal postmortems, account health scores, and personalized research for tier-one ABM campaigns.
Aug 27, 2026
Aug 27, 2026
Read post
How we run bug triage without a second of engineering time
The details behind Clay’s 100% autonomous bug triage process that runs in 15 minutes and closes 15% of bugs
Aug 26, 2026
Aug 24, 2026
Read post
Put an account expert inside every GTM play with Account Agents in Workflows
Use Account Agents in workflows to run GTM plays on account research
Aug 25, 2026
Aug 23, 2026
Read post
Top 1%: How Brex Scaled Its Outbound Engine and Made Operations More Efficient
Five lessons from Michael Tai, Senior Growth PM at Brex, on relevance over personalization, forward-deployed growth engineers, and where go-to-market heads next.
Aug 20, 2026
Aug 20, 2026
Read post
Why Clay Has an AI Writing Policy
The policy that started on our engineering team, spread across the company, and went viral when our co-founder shared it.
Aug 19, 2026
Aug 19, 2026
Read post
Inside Clay Workflows: The Story Behind Our New Building Primitive
Why we moved orchestration out of tables, and how to make the most of Workflows to power your GTM system.
Aug 18, 2026
Aug 18, 2026
Read post
The Automated Growth Plays Behind Clay’s Self-Serve and Enterprise Motions
Inside the always-on, automated plays Clay’s growth team uses to convert trials, rescue fading accounts, and open doors into top-tier accounts
Aug 12, 2026
Aug 10, 2026
Read post
Run your GTM workflows where your data lives
Orchestrate any GTM play in Clay Workflows
Aug 11, 2026
Aug 11, 2026
Read post
Make your ad spend efficient with targeted audiences and higher match rates
Clay Ads builds unlimited ad audiences, updates them dynamically as your data changes, and boosts match rates by enriching across multiple providers.
Aug 4, 2026
Aug 4, 2026
Read post
How First-Party Signals Become Your GTM Moat
Verkada's Cody Leovic explains why first-party data — CRM notes, replies, call transcripts — builds a GTM edge that rented signals can't match.
Jul 29, 2026
Jul 29, 2026
Read post
Continuously find every account in your TAM, at scale
Combine company, people, and job data in one natural language search. Track which accounts convert to pipeline. Find more prospects like your best customers with Lookalikes.
Jul 28, 2026
Jul 28, 2026
Read post
Build on Clay: Clay’s Product Roadmap with CEO Kareem Amin
Clay CEO Kareem Amin breaks down the shift to AI-driven GTM: data, infrastructure, and self-improving revenue engines. See what's shipping this summer.
Jul 24, 2026
Jul 24, 2026
Read post
Account Research Agents for always-on intelligence in Clay
Use agents for up-to-date account inteliigence to run expansion or re-engagement plays
Jul 22, 2026
Jul 21, 2026
Read post
Open-weight models are now available in Claygent
Use cost-effective open-weight models in Claygent for long-running tasks
Jul 16, 2026
Jul 12, 2026
Read post
Prospect more efficiently with MCP for Reps in AI tools
Reps call Ops-built functions and data from 200+ providers in one place using natural language
Jul 14, 2026
Jul 14, 2026
Read post
Behind the Scenes of Clay’s Marketing and Growth
Go behind the scenes of Clay’s $100M ARR growth with Bruno Estrella and Davide Grieco as they reveal the marketing and growth playbooks driving enterprise and self-serve success.
Jul 10, 2026
Jul 10, 2026
Read post
Build on Clay with API & CLI
Build on Clay from any coding agent, like Claude Code or Codex
Jul 9, 2026
Jul 9, 2026
Read post
Behind the scenes of Clay’s new homepage
Now, Clay is the infrastructure GTM engineers build on. Here's how we built our new homepage to tell that story.
Jul 1, 2026
Jun 29, 2026
Read post
The four layers of winning GTM infrastructure
Every winning GTM engineering system runs on four layers: data, orchestration, execution, and agents. Here's how the best teams build and compound them.
Jun 24, 2026
Jun 23, 2026
Read post
Run unlimited searches on Clay’s GTM data layer
Clay users can now build campaigns at any scale, instead of being limited to working across 50,000 records at a time. Audiences lets you run unlimited people and company searches without row limits, import millions of records from your CRM and data warehouse, and enrich them with first and third party data.
Jun 23, 2026
Jun 22, 2026
Read post
How Clay uses Clay from inside Claude and ChatGPT
Clay reps run their highest-leverage plays from Claude or ChatGPT. Behind every prompt is a Clay Function. Here are four we use every week.
Jun 17, 2026
Jun 16, 2026
Read post
So…what does growth actually do? SLG edition
Three growth leaders share the tactics, trade-offs, and organizational battles that come with doing growth at a sales-led company.
Jun 15, 2026
Jun 15, 2026
Read post
What AI native SDR teams are doing right now
We asked three leaders who are actively building and scaling SDR teams what's actually working and how they’re using AI to build pipeline.
Jun 11, 2026
Jun 15, 2026
Read post
How Clay turns closed lost deals into pipeline, product signals, and buyer intelligence
Learn how Clay's GTM team uses Clay to mine CRM data and Gong transcripts for re-engagement plays, product insights, and voice of customer feedback.
Jun 3, 2026
Jun 3, 2026
Read post
Clay MCP is now available in Codex
With Clay MCP, reps can self-serve data and ops-built workflows from Clay within Codex.
Jun 2, 2026
Jun 2, 2026
Read post
How Clay uses Clay for recruiting top talent
See how Clay's recruiting team finds, prioritizes, and reaches candidates using Clay.
May 21, 2026
May 20, 2026
Read post
Claygent Builder: The easiest way to build, test, and deploy GTM Agents
Build production-ready Claygents in natural language with Sculptor. Test on real data for free, track versions, and deploy once across every workflow. All inside Clay.
May 7, 2026
May 7, 2026
Read post
How Clay Uses Clay Ads: From $250 to $25 CPL
See how Clay uses its own Ads feature to cut LinkedIn CPL from $250 to $25 and unlock Meta with enriched CRM audiences. No manual uploads needed.
May 7, 2026
Feb 25, 2026
Read post
HG Insights Corporate Hierarchy: GTM Precision in Clay
Use HG Insights corporate hierarchy data in Clay to clean CRMs, map parent-child accounts, and trigger expansion plays. See how it works.
May 7, 2026
Sep 5, 2025
Read post
Sales GTM Engineering: How Clay Built the Role From Scratch
Learn what sales GTM engineering is, how it collapses SDR, AE, and SE roles into one, and how Clay built and hires for this high-leverage function. See how it works.
May 6, 2026
Dec 3, 2024
Read post
How to Automate Inbound Lead Outreach: The Clay Playbook
Learn how to automate inbound lead outreach with enrichment, scoring, and personalized sequences. See the exact Clay workflow that runs without manual work.
May 6, 2026
Apr 25, 2024
Read post
demandDrive Joins Clay’s Partner Ecosystem as an Official Clay Studio Partner
demandDrive joins Clay’s partner ecosystem to help B2B teams turn account intelligence into pipeline and revenue with GTM engineering and automation.
May 5, 2026
May 4, 2026
Read post
B2B Sales Prospecting: 15 Strategies to Drive More Conversions
Master B2B sales prospecting with 15 proven strategies covering ICP building, multi-channel outreach, and list hygiene. Build a pipeline that converts.
May 5, 2026
Mar 12, 2024
Read post
AI Sales Assistants: 11 Ways to Accelerate Your Outbound
Discover 11 ways AI sales assistants automate lead research, enrichment, and email personalization. See how top B2B teams use them to accelerate outbound.
May 5, 2026
Mar 12, 2024
Read post
The Three Laws of GTM: How to Win in the AI Era
The three laws of GTM explain why uniqueness, saturation, and iteration speed determine who wins. Learn how AI changes the rules and what to do about it.
May 4, 2026
Sep 17, 2025
Read post
Best Work Email Finders by Segment: SMB vs. Enterprise
We tested 12 email finders across 4,700+ contacts to find the best work emails by segment. See accuracy, cost, and coverage winners for SMB and enterprise.
May 4, 2026
Dec 17, 2024
Read post
How Clay Converts Trial Users Into Customers With Automated Outreach
See how Clay uses automated outreach to convert trial users into customers, with enrichment, lead scoring, and personalized HubSpot campaigns. Learn how.
May 4, 2026
Mar 12, 2024
Read post
Best Mobile Phone Data Providers for B2B Sales Teams
We tested 9,806 numbers across 10 B2B mobile phone data providers. See which wins on accuracy, coverage, and cost for NAMER, EMEA, and APAC.
May 3, 2026
Dec 13, 2024
Read post
How to Build a Complete AI Outbound Sales Funnel
Learn how to build a complete AI outbound sales funnel—from account scoring to personalized outreach—using Clay waterfalls and automation. See how it works.
May 3, 2026
Apr 12, 2024
Read post
How to Get More Customers Using Outbound Sales: A Complete Guide
Learn how outbound sales works, who it's right for, and how to build a strategy from prospecting to closing. Covers cold calling, email, and more.
May 3, 2026
Mar 12, 2024
Read post
How to Automate 6 Cold Email Campaigns in One Clay Workflow
Learn how to automate 6 cold email campaigns from a single Clay table — with enrichment, AI classification, and deduplication built in. See how it works.
May 3, 2026
Mar 12, 2024
Read post
How Clay Identifies Tier 1 Accounts: A Three-Score System
See how Clay identifies tier 1 accounts using a three-score system: fit, engagement, and contract value. Learn how sales and marketing align on the same priorities.
May 2, 2026
Apr 1, 2026
Read post
Lead Scoring in Clay: A Step-by-Step Formula Guide
Learn how to build lead scoring formulas in Clay to prioritize your ICP leads by employee count, job postings, and more. See how it works.
May 2, 2026
Mar 12, 2024
Read post
How to Validate Cold Outbound Offers and Find Message-Market Fit
Learn how to validate cold outbound offers by finding message-market fit — from breaking down your value prop to testing with a phased email approach. See how it works.
May 1, 2026
Jun 7, 2024
Read post
Troubleshooting Outbound Sales and Prospecting: A Comprehensive Guide
Fix broken outbound sales campaigns with this guide. Diagnose open and reply rates, reduce no-shows, qualify prospects with MEDDIC, and optimize what's working.
May 1, 2026
Mar 12, 2024
Read post
Bulk Enrichment: Enrich Millions of CRM Records in Clay
Bulk enrichment lets Enterprise teams enrich millions of Salesforce records with firmographics, tech stack, and AI research — then write results back automatically.
Apr 29, 2026
Oct 15, 2025
Read post
Clay Templates: Automate, Customize, and Replicate Any GTM Workflow
Clay Templates let you replicate full GTM workflows in hours, not days. Automate prospecting from data scraping to AI messaging, free and fully customizable.
Apr 29, 2026
Mar 26, 2024
Read post
How to Optimize Your Credit Usage in Clay
Learn how to optimize your credit usage in Clay with conditional formulas, Clearbit waterfall lookups, and smarter enrichment workflows. Save credits fast.
Apr 27, 2026
Mar 12, 2024
Read post
AI for sales prospecting
AI sales prospecting can 2–3x your reply rates. Get the exact AI prompts, prospecting tools, and cold-email frameworks top B2B teams use to find and reach buyers at scale.
Apr 27, 2026
Mar 12, 2024
Read post
The Reverse Demo: How Clay Replaced Traditional B2B Sales Demos
A reverse demo lets prospects solve real problems live, guided by your rep. Learn how Clay used 100+ sessions to boost conversion, retention, and product quality.
Apr 26, 2026
Oct 16, 2024
Read post
Data Waterfalls: How to Maximize Contact Coverage with Clay
Data waterfalls query multiple providers in sequence so you only pay for matches. See how Clay pushes coverage from 30% to 80%+ without annual contracts.
Apr 26, 2026
Mar 12, 2024
Read post
How Clay Runs ABM Campaigns: A Step-by-Step Playbook
See how Clay runs ABM campaigns — scoring 300 accounts, personalizing mailers and landing pages, and automating SDR follow-up. Learn how.
Apr 25, 2026
Apr 15, 2026
Read post
How We Built Clay's GTM Engineering Function
See how Clay built its GTM engineering function with sprint-based delivery, founder-level reporting, and full sales automation. A practical inside look.
Apr 25, 2026
Nov 6, 2025
Read post
Best Personal Email Finder Tools: Tested and Ranked
We tested 5 personal email finder tools across 2,354 prospects. See accuracy, coverage, and pricing data — plus the waterfall order that hit 79% coverage.
Apr 25, 2026
Aug 15, 2024
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Read post
How to Use OpenAI to Write Cold Emails from Scratch with Clay
Learn how to use OpenAI to write personalized cold emails at scale with Clay. Set up the integration, craft better prompts, and boost deliverability.
Apr 25, 2026
Mar 12, 2024
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How to Run a Personalized Demo Play at Scale with Clay
Learn how to automate a personalized demo play using Clay, Claygent, and AI enrichment to build custom mockups at scale. See how it works.
Apr 25, 2026
Mar 12, 2024
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Automated Slide Deck Creation: How Clay Builds QBRs from Your Data
Clay's automated slide deck creation pulls from Snowflake, Salesforce, and Gong to build QBRs in minutes. Save 90+ hours per quarter. See how it works.
Apr 23, 2026
Feb 11, 2026
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HG Insights + Clay: B2B Technographic and Firmographic Data
HG Insights surfaces deep technographic and firmographic data from billions of documents. Use it in Clay workflows to enrich accounts and power GTM. See how it works.
Apr 23, 2026
Jan 8, 2025
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B2B Cold Email Deliverability: 21 Best Practices
Master B2B cold email deliverability with 21 proven best practices: domain setup, inbox warmup, authentication, and copy tips that keep you out of spam. Learn how.
Apr 23, 2026
Mar 12, 2024
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AI Lead Generation Tools and Workflows: The Complete B2B Guide
Compare AI lead generation tools for list building, enrichment, and personalized cold email, plus the B2B workflows Clay uses to send 800k+ emails a month.
Apr 23, 2026
Mar 12, 2024
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Clay MCP: Ops-built workflows, consumable by reps
Clay MCP: Ops-built workflows, consumable by reps
Apr 22, 2026
Apr 22, 2026
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How to Manage and Enrich Inbound Leads Automatically
Learn how to manage and enrich inbound leads automatically using a four-phase workflow that scores, segments, and triggers outreach from one email. See how it works.
Apr 22, 2026
Mar 12, 2026
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GTM Alpha: How Winning Teams Build a Competitive Edge
GTM alpha is the edge winning teams build with unique data and signal-based plays. Learn how to find hidden signals, run better plays, and outpace competitors.
Apr 22, 2026
Apr 15, 2025
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Why Good CRM Data Matters and How Clay Helps
Poor CRM data kills outreach. Learn why CRM data coverage fails and how Clay's waterfall enrichment lifts coverage rates from 20% to 80%. See how it works.
Apr 22, 2026
Mar 27, 2024
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How to Use Formulas in Clay: AI Generator and Manual Entry
Learn how to use formulas in Clay with the AI Formula Generator or manual entry. Transform and clean your data faster. See how it works.
Apr 22, 2026
Mar 12, 2024
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GTM Engineering: What It Is, How It Works, and How to Hire
GTM engineering turns ops teams into revenue builders using AI and automation. Learn what GTM engineers do, how to structure the role, and how to hire one.
Apr 21, 2026
Jun 18, 2025
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Formulas in Clay: A Beginner's Intro for Non-Engineers
Learn how to use formulas in Clay without coding. This intro covers conditional statements, combining columns, and auto-qualifying leads. Start in 30 minutes.
Apr 21, 2026
Mar 12, 2024
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How Clay Uses Clay for SEO and AEO: 3 Systems That Scale
See how Clay uses Clay for SEO and AEO: automated content refresh, video-to-page conversion, and a custom AI visibility dashboard. Learn how.
Apr 20, 2026
Apr 29, 2026
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Turn Web Visitors into Leads: A Warm Outbound Play for B2B Sales
Learn how to turn web visitors into leads using a warm outbound play for B2B sales — with RB2B, Clay, and Lemlist. See how it works.
Apr 19, 2026
Jun 6, 2024
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How to Use Web Scraping to Enrich Your Data with Clay
Learn how to use web scraping to enrich your data without code. Clay's Claygent answers deep GTM research questions at scale. See how it works.
Apr 19, 2026
Apr 4, 2024
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How to Create a Sales Prospect List in Minutes
Learn how to create your own sales prospect list in minutes using Clay. Pull from 40+ sources, enrich with ICP data, and export to your CRM. See how it works.
Apr 19, 2026
Mar 12, 2024
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Best B2B Email List Providers: Tested and Ranked (2026)
We tested 8 B2B email list providers head-to-head. See accuracy results, per-email pricing, and how to waterfall providers for maximum coverage.
Apr 19, 2026
Mar 12, 2024
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Outbound Sales Automation: How to 10x Pipeline Without More SDRs
Learn how outbound sales automation replaces manual SDR work, cuts cost per email by 100x, and scales pipeline without growing headcount. See how it works.
Apr 19, 2026
Mar 12, 2024
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The Wake the Dead Play: Reactivate Closed-Lost Deals with Clay
The wake the dead play uses Clay + ChatGPT to send automated, personalized emails to closed-lost prospects. Restart stalled deals in a few steps. Learn how.
Apr 18, 2026
Mar 12, 2024
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Three Tips to Guarantee Email Deliverability for Cold Outbound
Split volume, verify contacts, and personalize copy to guarantee email deliverability for cold outbound. Three actionable tips that keep you out of spam.
Apr 17, 2026
Apr 4, 2024
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How Clay Uses Clay for Customer Support: 3 Real Workflows
See how Clay's customer support team uses Clay to enrich Intercom tickets, automate QA, and draft help articles. Real workflows, real results.
Apr 16, 2026
Mar 25, 2025
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