Prospecting

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Why good CRM data matters

Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.

Mar 26, 2024
Mar 27, 2024
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Clay hot takes: growth marketing and dating are basically the same

Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.

Mar 26, 2024
Mar 27, 2024
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Triple your coverage rates with waterfall data enrichment

Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.

Feb 8, 2024
Mar 12, 2024
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Wake the dead: turn stalled opportunities into won deals

You have tons of stalled opps in your CRM. Deals that didn't reach the finish line, meetings that didn't show, etc. The timing was off back then, but it could be better now. Clay can turn your raw CRM export into a fully personalized email campaign to get those dead deals back on the books.

Feb 8, 2024
Mar 12, 2024
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The best B2B email list providers of 2024 [with test results]

Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.

Feb 2, 2024
Mar 12, 2024
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How to send personalized demos at scale w/ Clay

See how Jacob Tuwiner achieved an 83% email open rate and saved reps time with automated event mockups, built with Clay.

Jan 29, 2024
Mar 12, 2024
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How to launch personalized direct mail campaigns at scale w/ Sendoso + Clay

Jacob Tuwiner walks us through the killer email campaign he automated with Clay for Sendoso...check out those analytics, and then build it for yourself.

Jan 29, 2024
Mar 12, 2024
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Google Maps lead generation in 5 easy steps

Are you prospecting to niche, local businesses, like salons, HVAC companies, or small businesses? In this guide, we'll show you how to scrape Google maps and use AI to find, enrich, and personalize emails to niche and local businesses!

Dec 8, 2023
Mar 12, 2024
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21 cold email deliverability best practices for 2024

Read the 21 best practices for cold email deliverability you need to know in 2024. From buying and configuring inboxes and domains to troubleshooting email deliverability issues, we cover it all.

Sep 29, 2023
Mar 12, 2024
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The ultimate guide to B2B cold email copywriting

Everything you need to know about B2B cold email copywriting, including frameworks, examples, and cold email templates to help your sales outreach flourish. Read annotated examples of bad vs. great cold emails, and learn about key principles that will make your prospects more likely to open them and convert!.

Sep 20, 2023
Mar 12, 2024
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AI lead generation

This is the most comprehensive guide on the Internet about how to use AI for your B2B lead generation efforts. With our AI lead generation workflows—including finding leads, enriching them, and sending personalized emails—you can skyrocket your cold outreach success.

Sep 18, 2023
Mar 12, 2024
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AI for sales prospecting

Learn about how to use AI for sales prospecting in this comprehensive guide, including framework for creating AI prompts and examples of cold email templates using AI that real sales teams have used successfully to land clients. AI sales prospecting can save your team thousands of hours—and double or triple your positive response rates.

Aug 8, 2023
Mar 12, 2024
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Set up your full inbound sales process on Clay

Discover how to streamline your inbound sales process using Clay. This article outlines easy-to-follow methods for better lead handling and improved sales efficiency.

May 26, 2023
Mar 12, 2024
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How to ace your follow-ups

Explore our expert tips for acing follow-ups and maintaining visibility with your prospects. Discover how to make a lasting impression and nurture your professional relationships.

Apr 21, 2023
Mar 12, 2024
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24 easy AI email personalization examples for cold outreach (with prompts)

Everyone knows that personalized emails perform better than generic ones, but writing a personalized email can be a lot of work. Fortunately, with the right AI writing tools, creating thousands of personalized emails in minutes is possible. In this article, we will show you 24 AI email personalization examples you can quickly implement to grow your sales pipeline rapidly.

Apr 12, 2023
Mar 12, 2024
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Automate 6 cold email campaigns in a single Clay workflow

In this post, we’ll go over how we automated six different outbound cold email campaigns using a single Clay table.

Mar 9, 2023
Mar 12, 2024
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Troubleshooting outbound sales and prospecting

Nailing your outbound sales and prospecting process can help you generate leads, acquire customers, and drive revenue growth. In this guide, we’ll share a step-by-step approach to troubleshooting each stage of your outbound sales campaign—whether you’re a new sales professional or a seasoned team leader.

Mar 5, 2023
Mar 12, 2024
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B2B sales prospecting

In this ultimate guide to B2B sales prospecting, we'll explore 15 powerful strategies to help you generate more quality leads, build a strong sales pipeline, and drive more conversions. Whether you're a sales professional or a marketing team looking to boost your new business efforts, this guide has everything you need to succeed in the world of B2B sales. Check it out now!

Feb 14, 2023
Mar 12, 2024
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How to create your own sales prospect list in minutes

Revolutionize your sales process with Clay, the sales prospecting tool that enables you to import prospects from multiple sources, enrich data, and export it to your preferred platform. Start building your sales prospecting list in minutes, not hours.

Feb 10, 2023
Mar 12, 2024
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How to get more customers using outbound sales

Learn the latest tips and techniques for successful outbound sales, including lead generation, cold calling, and follow-up tactics. Boost your results and close more deals with these proven strategies.

Feb 9, 2023
Mar 12, 2024
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Clay brand asset shaped as a 3D group of abstract objects made out of purple and pink clayClay brand asset shaped as a 3D group of abstract objects made out of purple and pink clay

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